Content Strategy

‘Hard to Back Out’: Publishers Grow Frustrated by the Lack of Revenue From Apple News
February 25, 2019 at 1:17 pm

Last year, Apple News brimmed with promise for publishers, offering an engaged, high-quality audience that seemed to do nothing but grow. Ad revenue wasn’t great, but at the start of 2018, most publishers assumed that would come around. One year later, most publishers are still waiting. Monetization on Apple News remains a slog, according to seven…

Here are the Kinds of Content Platform Users Seek (or Avoid)
February 22, 2019 at 9:13 am

Maybe it’s because I spend a lot of time around audience engagement teams, but after publishing the first part of my analysis on platform growth, my favorite part was the feedback I got from readers. Before we dive into my next analysis, I wanted to clarify something…

How Early Newspapers Used Extortion as a Business Model
February 20, 2019 at 11:10 am

After buying The Washington Post in 2013, Jeffrey P. Bezos visited the newsroom and answered questions from employees in a town-hall-style meeting. Bezos, the founder of Amazon and certified tech visionary, acknowledged The Post’s glorious history but said “the death knell for any enterprise is to glorify the past.” “You have to figure out: How can we make the new thing?”…

Tortoise Media’s Katie Vanneck-Smith on Why the Future for News is Slow
February 20, 2019 at 11:05 am

One of the big media events of last year was the announcement of the launch of Tortoise  - the ‘slow news’ startup helmed by a quartet of high profile execs. Between them, ex BBC News Director James Harding, former Dow Jones president Katie Vanneck-Smith, independent director, Ceci Kurzman, and former US ambassador…

Google News is Broken
February 11, 2019 at 1:31 pm

There's been a lot of discussion about the future of publishing over the last few years, particularly as Facebook traffic began cratering, leaving publishers scrambling to find new sources of traffic. What's never really discussed, however, is how those platforms work, and how news sources end up getting mountains of traffic from them, let alone…

How Collaboration Across Departments and Companies Benefits Magazine Media
February 8, 2019 at 10:04 am

Collaboration has a storied history in the journalism industry, according to the Tow Center for Digital Journalism. "The history of journalism includes many and varied forms of cooperation, as far back as landmark events such as the creation of the Associated Press by five New York newspapers in 1846 to share costs related to the…

The Rise of the Robot Reporter
February 6, 2019 at 11:58 am

As reporters and editors find themselves the victims of layoffs at digital publishers and traditional newspaper chains alike, journalism generated by machine is on the rise. Roughly a third of the content published by Bloomberg News uses some form of automated technology. The system…