Content Strategy

The Rise of the Robot Reporter
February 6, 2019 at 11:58 am

As reporters and editors find themselves the victims of layoffs at digital publishers and traditional newspaper chains alike, journalism generated by machine is on the rise. Roughly a third of the content published by Bloomberg News uses some form of automated technology. The system…

Snopes Pulls Out of its Fact-Checking Partnership with Facebook
February 4, 2019 at 11:34 am

Snopes is no longer debunking misinformation in partnership with Facebook. In a statement published Friday, the fact-checking site said that it has withdrawn from its partnership with the technology company, which enabled them to decrease the reach of false stories, images and videos in the News Feed. (Disclosure: Being a signatory of the International Fact-Checking Network’s code of principles is…

Apple News Boosts Readership To 85 Million
February 1, 2019 at 9:06 am

Apple scored a victory of sorts as its stock climbed after the iPhone maker revealed dismal results from its fiscal first-quarter that included the holiday buying season. The company also revealed positive metrics for its growing services business that includes its Apple News content aggregator. On Jan. 2, CEO Tim Cook had braced investors for…

The Future of Media is Niche
January 30, 2019 at 11:29 am

The future of publishing belongs to those that focus on niche areas partly because the internet has reduced distribution costs to zero, according to Ben Thompson, author of the daily tech and media analysis note, The Stratechery. What's happening: Thompson argues in his email to subscribers that the recent layoffs at BuzzFeed underscore this point.…

Condé Nast Will Put Every Single Publication Behind a Paywall By Year's End
January 25, 2019 at 9:30 am

Readers used to freely consuming online articles on Condé Nast publications—from Glamour to GQ, Bon Appétit to Architectural Digest—will have to start paying up by the end of 2019. The magazine publisher announced Wednesday that it will put all of its U.S. titles behind digital paywalls. Pamela Drucker Mann, Condé Nast’s chief revenue and marketing officer, told The Wall Street Journal, that she advocated for the…

Bloomberg Media's CRO Thinks It's a Great Time to be a Publisher
January 21, 2019 at 12:02 pm

It is, to hear Bloomberg Media's Keith Grossman tell it, both the best of times and the worst of times to be a publisher, depending on who you ask. On January 1, the global chief revenue officer broke down his view of the digital media landscape on LinkedIn in an inelegantly titled manifesto called "Topline…

How Newspack, A New CMS from WordPress & Google, Will Impact Publishers
January 17, 2019 at 10:58 am

When WordPress and Google team up to launch a new website content management system, all publishers had better sit up and take notice. Newspack is a new content management system (CMS) being developed by Automattic, the developers of WordPress. Google has dedicated $1.2MM to the project with another $1.2MM coming from other investors. The goal…