Content Strategy

The Future of Media is Niche
January 30, 2019 at 11:29 am

The future of publishing belongs to those that focus on niche areas partly because the internet has reduced distribution costs to zero, according to Ben Thompson, author of the daily tech and media analysis note, The Stratechery. What's happening: Thompson argues in his email to subscribers that the recent layoffs at BuzzFeed underscore this point.…

Condé Nast Will Put Every Single Publication Behind a Paywall By Year's End
January 25, 2019 at 9:30 am

Readers used to freely consuming online articles on Condé Nast publications—from Glamour to GQ, Bon Appétit to Architectural Digest—will have to start paying up by the end of 2019. The magazine publisher announced Wednesday that it will put all of its U.S. titles behind digital paywalls. Pamela Drucker Mann, Condé Nast’s chief revenue and marketing officer, told The Wall Street Journal, that she advocated for the…

Bloomberg Media's CRO Thinks It's a Great Time to be a Publisher
January 21, 2019 at 12:02 pm

It is, to hear Bloomberg Media's Keith Grossman tell it, both the best of times and the worst of times to be a publisher, depending on who you ask. On January 1, the global chief revenue officer broke down his view of the digital media landscape on LinkedIn in an inelegantly titled manifesto called "Topline…

How Newspack, A New CMS from WordPress & Google, Will Impact Publishers
January 17, 2019 at 10:58 am

When WordPress and Google team up to launch a new website content management system, all publishers had better sit up and take notice. Newspack is a new content management system (CMS) being developed by Automattic, the developers of WordPress. Google has dedicated $1.2MM to the project with another $1.2MM coming from other investors. The goal…

5 Things Publishers Should Do Before Erecting a Paywall
January 16, 2019 at 10:55 am

This is the year, the pundits tell us, when digital publishing will pivot to paywalls. Good luck with that. Getting people to pay for online content is already hard enough. With more publishers in the game, it will become even harder. How many digital subscriptions do you think people will pay for? Tread carefully, or…

Big Tech Throws Money at the Local News Problem
January 16, 2019 at 10:10 am

Major tech companies and moguls are pouring lots of money into initiatives to support quality journalism, after months of bad headlines about fake news and the longer-term struggles of business models for journalism, especially at the local level. Why it matters: The efforts are meant to show tech's…

How to Create a Successful Online Subscription Product (Part 1)
January 9, 2019 at 11:30 am

These days, it seems that nearly every publisher is considering some form of paid subscription model. Companies want to diversify from reliance on advertising. Some want to adapt their print subscription model to the digital realm while others want to launch a new paid subscription offering online. Unfortunately, most publishers aren’t setting themselves up to…

Newsonomics: 18 Lessons for the News Business from 2018
January 2, 2019 at 11:19 am

We live in transgressive, new-Orwellian times. Fact has been subverted by forces beyond our imagination, both newly minted and old school. Truth, elusive truth, is now in the mind of the subscriber. Yes, it is subscribers, along with their digital payments, who are transforming what’s working best…

Challenges, Missteps and Hope Abound for Digital Media
December 21, 2018 at 12:01 pm

Legacy media players may be having their first moment of schadenfreude in a long time as the youths of digital content get their own turns at struggle and uncertainty. About 20 years into the Internet and print publications, the relatively few that survived the shift to digital life anyway, have already been put through the revenue ringer — forced to rut out new sources of cash,…

Politico’s Robert Allbritton On Trump, a Record Year, Expansion, and Axios
December 21, 2018 at 11:57 am

When it launched, in 2007, Politico was part of a new wave of digital media brands — The Huffington Post, BuzzFeed, Business Insider, Vice, an early iteration of Vox Media, among them — that proffered the future of journalism. But Politico was always distinct from its peers in crucial ways. It was accompanied by a…