Content Workflow

How 6AM City Is Rethinking Digital Media at a Local Level
May 18, 2020 at 8:31 am

From Greenville, S.C., to Lakeland, Fla., media company 6AM City is engaging audiences in communities across the southeastern U.S. with email newsletters in the spirit of The Skimm – but on a hyper-local level. In this episode, Co-Founder & COO Ryan Heafy discusses 6AM's business model, technology strategy, and plans for expansion.

WFH: A Crash Course in Remote Workflow for Publishers
March 26, 2020 at 9:23 am

So here we are. Whether by government mandate or executive fiat, at some point in the past few weeks the publication you and your team usually write, edit, produce, market, and distribute from an office landed in your living room. It probably happened suddenly, in many cases with almost no time to prepare. And you…

Confronting COVID-19: We Need Your Input to Help the Industry Succeed
March 20, 2020 at 8:37 am

While news organizations are on the front lines keeping the public informed during this health crisis, all publishers are coping with threats to revenue stemming from the COVID-19 outbreak. During tumultuous times like these, we believe it’s more important than ever for industry leaders to exchange knowledge and discuss solutions to overcome current obstacles.

3 Steps to Creating a Custom Research Offering
June 25, 2019 at 9:02 am

Research can be murky, but publishers enter the arena from a position of strength. They already own key connection points with the audience that can be used to engage in a reportable, statistically significant conversation. Here's a three-step process publishers should follow to create a market research offering.

10 Do's & Don'ts of Great Content Recommendation Engines
November 26, 2018 at 12:36 pm

Content recommendation was back in the news recently, for all the wrong reasons. A survey by Arkadium highlighted how much people dislike branded “content recommendation” widgets (the ones that tend to push ad links rather than, you know, recommend real content). More worryingly, that readers predominantly blame publishers for the negative experiences they have with…

Turning Static Print Pages into SEO-Friendly Digital Content that Earns Subscribers
November 14, 2018 at 10:45 am

Content creation just isn’t as easy as it used to be. Back in the pre-digital era, print publication features served a handy dual-purpose. Explicitly, they were a platform for unique journalism. Implicitly, they were the primary value driver that converted and retained subscribers and newsstand buyers. The better a brand executed content’s explicit purpose, the…

The Growing Need for More Efficient Editorial Workflow
October 17, 2018 at 3:09 pm

“Operational inefficiency is viewed as one of the biggest blockers to income generation,” according to a central conclusion of Publishing Executive’s latest research on technology buying intentions. Publishers want “tools that streamline or even automate content distribution,” according to the report. They want to make “collaboration and content creation in multiple formats easier.” My anecdotal…