Content Workflow

3 Steps to Creating a Custom Research Offering
June 25, 2019 at 9:02 am

Research can be murky, but publishers enter the arena from a position of strength. They already own key connection points with the audience that can be used to engage in a reportable, statistically significant conversation. Here's a three-step process publishers should follow to create a market research offering.

10 Do's & Don'ts of Great Content Recommendation Engines
November 26, 2018 at 12:36 pm

Content recommendation was back in the news recently, for all the wrong reasons. A survey by Arkadium highlighted how much people dislike branded “content recommendation” widgets (the ones that tend to push ad links rather than, you know, recommend real content). More worryingly, that readers predominantly blame publishers for the negative experiences they have with…

Turning Static Print Pages into SEO-Friendly Digital Content that Earns Subscribers
November 14, 2018 at 10:45 am

Content creation just isn’t as easy as it used to be. Back in the pre-digital era, print publication features served a handy dual-purpose. Explicitly, they were a platform for unique journalism. Implicitly, they were the primary value driver that converted and retained subscribers and newsstand buyers. The better a brand executed content’s explicit purpose, the…

The Growing Need for More Efficient Editorial Workflow
October 17, 2018 at 3:09 pm

“Operational inefficiency is viewed as one of the biggest blockers to income generation,” according to a central conclusion of Publishing Executive’s latest research on technology buying intentions. Publishers want “tools that streamline or even automate content distribution,” according to the report. They want to make “collaboration and content creation in multiple formats easier.” My anecdotal…

Special Report: Tactics for Creating A More Agile Digital Tech Buying Strategy
October 2, 2018 at 5:52 pm

In 2017 Publishing Executive produced the “Special Report on Technology Adoption Strategies in Publishing” to better understand what publishers’ objectives and obstacles are when investing in new technologies. In the report, media executives indicated that “lack of time and resources to evaluate new technologies” is the biggest obstacle in their quest to adopt new technology.

Press Release: LSC Communications Announces Strategic Equity Investment in Content Logistics Company MAZ
August 1, 2018 at 12:33 pm

CHICAGO--(BUSINESS WIRE)--LSC Communications, Inc. (NYSE: LKSD), a leader in traditional and digital printing solutions, announced today an equity investment and the signing of a definitive reseller agreement with MAZ Systems Incorporated. MAZ is a New York City-based content logistics company that enables brands, media and publishers to publish any content to various output channels, including…