Content Workflow

Why MAZ Wants to Help Publishers Solve Their Content Logistics Problems
July 31, 2018 at 11:23 am

Earlier this year, MAZ relaunched itself as the Content Logistics Company. The move reflected its renewed mission to help publishers with a critical problem: the ongoing proliferation of platforms and the exasperating need to publish content everywhere, all of the time. In this video, MAZ Chief Revenue Officer Shouvik Paul explains what exactly content logistics…

Forbes' New Publishing Platform Aims to Use Tech to Make Writers Better
April 25, 2018 at 8:50 am

Forbes has been publishing hundreds of articles a day for more than five years. As a Data Scientist, when I hear about that volume of data, the first thing that jumps to mind is: what can we learn from it? Are there best practices we can glean? Can our volume of work make future content…

Google News Initiative Announced to Fight Fake News and Support Journalism
March 21, 2018 at 8:00 am

Google is announcing new efforts today to support the media industry by fighting misinformation and bolstering journalism, which will live under a newly announced umbrella called the Google News Initiative. Google already offers something similar in Europe through the Digital News Initiative, but the Google News Initiative is intended…

Is It Time to Completely Rethink Fact-Checking?
March 31, 2017 at 4:16 pm

The basic format of political fact-checking is identical the world over: Start from a widely circulated claim by a public figure, then rate the truthfulness of its objectively verifiable components. Tom Rosenstiel, executive director at the American Press Institute, thinks it may be time to rethink this model. Local newsrooms especially, he suggests, should make…

How The New Yorker Brought the Soul of the Magazine to the Web
January 31, 2017 at 1:55 pm

Nick Thompson was on his way to the subway when he got an email from his boss, New Yorker Editor David Remnick. The subject line? "Morning piece." It was 8:17 a.m. on Sept. 8, and Remnick had just watched libertarian presidential candidate Gary Johnson ask "what is Aleppo?" live on national television. "I wrote back…

Conde Nast Restructures: Consolidates Art, Copy, Research
October 24, 2016 at 2:52 pm

Condé Nast has announced the first phase of what will likely be an upheaval in the company structure, joining a recent pattern of organizational revamping at Dow Jones and Time Inc. WWD secured an internal memo from Condé Nast CEO Bob Sauerberg informing staffers that the company was moving forward with unifying the creative (photo…

A Quick and Dirty Guide to Staffing a Content Team and Creating Approval Workflows
February 10, 2016 at 12:19 pm

The idea of staffing a content team and building a “brand newsroom” is enough to give some marketers a panic attack. But it’s less complex than you think. First, evaluate what internal resources you already have. That’s going to be the biggest factor that determines the mix of in-house employees and freelancers you need to…