Content Workflow

The Time's Are A-Changing
March 1, 2002

In this age of media conglomerates, corporate mergers and vertical integration, Time Inc. ( is nothing less than a heavyweight in its class. Owned by parent company AOL Time Warner, the company has 57 magazines under its umbrella, which in total have more than 268 million readers. Popular titles such as Time, Sports Illustrated, People and Entertainment Weekly satiate America's appetite for news, sports reports and celebrity gossip. With the aforementioned magazines, Time Inc. is the only U.S. company to publish four national consumer weeklies. In the past 10 years, the publisher has undertaken nine major magazine launches. Finally, it also

The E in Publishing
February 15, 2002

"All an e-book is—it's a PDF with rights assigned," said James Alexander, director of e-books at Adobe. Alexander, along with fellow e-publishing experts—Texterity CEO Martin Hensel and Director of Acquisitions for Burnham, Munger & Root, Richard Nash— addressed the fate of e-book publishing at BookTech this week in New York City. "e-Book is the poster child for networking publishing," continued Alexander. "By mid-September, there were books about September 11 that were only available by e-books. Nothing can work so quickly." He explained that by using the immediacy of the publishing tool, users and manufacturers of e-content have the opportunity to harness the benefits of

TechBooks Dissects XML at BookTech 2002
February 1, 2002

"Why XML?" is the key to two panel presentations planned by TechBooks' CTO Gurvinder Batra who will moderate the North American Publishing Company's panel on Digital Workflow at 9:30 a.m. on Feb. 11 at BookTech 2002in New York. Later in the same day (3 p.m.-4 p.m.), he will participate on a panel about XML as a publishing standard and the key to the industry's future.   A sought after speaker and commentator on publishing technology, Batra says that almost half of all TechBooks' customers are using an XML process to generate new revenue channels and reduce publishing costs.   XML processes speed production and improve accuracy, says Batra,

Make More With Less
February 1, 2002

What the government initially referred to as an "economic downturn" is now a recession. And graphic arts professionals, especially those who are involved in advertising and publishing, are all too familiar with its negative effects. In times like these, very often a company's reaction is to scale back. Staffs are reduced to employees whose jobs are to produce, while employees whose jobs entail analyzing workflow, researching solutions and planning implementation are let go. Financially, this may look good on paper, but unless a company's operation is already streamlined and automated, three people cannot do what six used to, even if page counts

DDAP's New York State of Mind
January 4, 2002

When tragedy clouded the skies of New York City on September 11, all Americans shared in the pain—especially those in the close-knit advertising and publication community for whom many of its members reside and toil at their trades. It didn't take long for this community to band together in an effort to help with the healing. The DDAP (Digital Distribution of Advertising for Publications) association comprises representatives from many walks of the print community, including advertising and publishing executives, publication printers, prepress bureaus, software developers and equipment manufacturers. Each year, the association members gather at a conference to discuss issues affecting production and manufacturing

Bright Ideas
December 14, 2001

The Digital Distribution of Advertising for Publications (DDAP) Association announced collaboration with IDEAlliance, formerly known as Graphic Communications Association (GCA). These two membership organizations are working together to identify common goals and synergize on the development, rationalization and adoption of standards and practices for the industry. DDAP and IDEAlliance identified five areas in which to focus their collaboration: -Specifications for Agency Publisher Communications Exchange (SPACE) XML, which includes one of the first public standards built to the W3C's XML Schema recommendation and covers many essential business transactions, such as advertising space reservations, insert orders, change orders and material handling instructions for print forms of

The Next Step
November 30, 2001

As more publishing and printing houses move to digital computer-to-plate (CTP) technologies, the production of books, magazines, newspapers and other printed material appears to be entering a new era characterized by increased speed and reliability. Still, any process is only as efficient as its weakest link, and the most state-of-the-art train is not going to get to its destination any faster if it's still being pulled by a steam engine. For this reason, a small group of software developers is scrambling to deliver new solutions this year to help publishing companies take advantage of the latest in digital innovation by further automating the workflow

A Collaborative Effort
November 9, 2001

"DDAP's mantra is 'Open process integration through the use of accredited standards,'" says Alan Darling, chair of Digital Distribution of Advertising for Publications (DDAP), an association that advocates the adoption of digital advertising workflows. With a commitment in place to support 25-year-old SWOP (Specifications for Web Offset Publications), the two industry groups updated SWOP's Digital Calibration Kit that includes PDF/X-1a files in its test suite. According to both companies, the kits have included TIFF/IT-P1 format test files since 1999, allowing printers and manufacturers a means of relating press, press proofs and off-press proofing results to SWOP Specifications. These tools are designed to determine the

Friendly Fire
November 1, 2001

The commercial feasibility of advertising-subsidized publishing was first demonstrated by Cyrus and Louisa Knapp Curtis, a husband-and-wife duo who, in the late 19th century, turned the Ladies' Home Journal into the most widely read (and profitable) magazine in America. By shifting the source of publishing revenues from its readers to its advertisers, the Curtis Publishing Company—as it came to be known—planted the seed for the magazine model of the 20th century with an operating method that is still being used by consumer and trade publications today. In the new economy, defined by dot-com fall-out, agencies and publishers have had to reconsider their marriage

September 11, 2001
November 1, 2001

By the time this issue of PrintMedia hits desks everywhere, nearly two months will have passed since the tragic events of September 11, 2001 occurred. That mere mention of the date carries weight indicates its grave significance. In the hours that followed the terrorist attacks on the World Trade Center, the Pentagon and a plane over Pennsylvania, the country wanted—and needed—information. People everywhere looked to television, radio and the Internet as the events unfolded, but sought out print media in order to gain more insight. Time and Newsweek responded accordingly with special issues that hit newsstands less than two days after the attacks. The