Content Workflow

Opportunity in the Wings
June 29, 2001

When the U.S. Census Bureau released its 2001 E-Stats report earlier this year, publishing represented 12 percent of the $25 billion e-commerce revenue generated by the service sector, placing publishing third, only behind travel services and brokerages. For publishers looking to gain their share of e-commerce and wanting to implement online technology, Jupiter Research advises: -Do not shortchange planning, design and testing -Leverage commerce packages and upgrades -Rely on package vendors to incorporate desired features With its 107 journals and magazines, The Institute of Electrical and Electronics Engineers (IEEE) produces 30 percent of the world's published literature on electrical engineering, computing and control technology.

Bidding Wars
June 1, 2001

No more pitches. No more visits. No more phone calls. Online paper procurement portals offer alternatives to traditional paper buying. While Chris Powell, production director at New Hope Natural Media/Penton Media, says, "I am buying paper through a broker right now," she admits, "I'm always looking for ways to save more money!" In some cases, by logging online, print buyers can do everything from search for and buy paper, to researching paper market news and staying up-to-date on new product launches. Users and vendors alike benefit by comparing prices and creating a bigger pool of potential commerce. Powell also notes, "I would consider

Changing Roles
June 1, 2001

On January 22, 1984, during the third quarter of Super Bowl XVIII, Apple Computer aired its brilliant 60-second commercial introducing the Macintosh. Directed by Ridley Scott, the spot depicted an Orwellian world of conformity—a thinly veiled swipe at IBM—shattered by Apple's new desktop. Admittedly, the early Macintosh was underpowered, but expected to improve with time. While many in the prepress business stood back and scoffed, others took a deep breath and went for it, realizing that they were witnessing the dawn of a new revolution, knowing that one day it would significantly impact their business model. And they were right. The greatest impact of the

Prepress?To Be or Not to Be
June 1, 2001

To be or not to be—your own prepress provider. That is the question. When considering the conversion to CTP, bringing prepress in-house is one of the first things that pops into one's head. It is true, doing your own prepress can save time and money. It may even garner greater control over the production process. In spite of all the talk about why processing your own files is the thing to do, I'd like to play devil's advocate and argue the reasons why it may not be the best practice. Culture The culture of your publishing house should factor into the in-house/outsourced prepress dilemma. Here

Dot-com Nation in the After Shock
May 4, 2001

When we think of business failure, we might imagine a ship sinking. In the vision, many of us are left standing by the shores watching the last mast go under. We may sigh in disbelief or disappointment. But the fact is that no matter what regret, sobriety or even puzzlement we experience amid the after shock, commerce operates along the lines of Darwin's "Survival of the Fittest." Do we really want to exist within a market that is saturated with weak links? It may work for TV game shows, but such a business model does not create legitimate success in either long- or short-term

SWOP for the Common Good
May 1, 2001

In the print publication world, we live and die by SWOP. Over the years, we've grown accustomed to the security of knowing that SWOP provides a common goal to which we all aspire. SWOP guides us through print production, from start to finish. And when the job is done, SWOP is our best tool to measure success or failure. We weren't always this fortunate. Before the first set of specifications was written in 1975, the industry could not come to a consensus about what constituted good proofing and offset printing. But as the good souls behind the SWOP group continued to define and refine

Mediating the Super Platforms
May 1, 2001

Can you imagine the Cold War without translators? As difficult a time as the superpowers had communicating, if not for bilinguists, the Cold War would have heated up quickly. In many ways, the world of computers runs parallel to diplomacy. Cross-platform connectivity software allows the two superpower platforms, Windows and Macintosh—and workhorse operating systems like UNIX and Linux, to communicate with one another. Whether they are converting files from one format to the other or allowing multiple varieties of operating systems to interact with the same hardware, cross-platform connectivity is essential to a smoothly operating publishing environment. File conversion One way to make

Frequently Asked Questions
April 20, 2001

Martin Bailey is senior technical consultant at Harlequin, a technology provider. Recently, Bailey sat down to outline the ins and outs of file formats and industry associations. The following is an excerpt from Bailey's discussion: Q. Why do we need another file format? Isn't PDF enough? Bailey: PDF/X is not an alternative to PDF; it's a focused subset of PDF designed specifically for reliable prepress data interchange. Q. What can I do in PDF/X that I can't do in PDF? Bailey: Nothing. The important point is that you can do a lot of things in PDF that are not appropriate for graphic arts use, and that can cause

Themestream Ceased Operations
April 1, 2001, an e-publisher known for paying writers per click for articles posted to its Web site, ceased operations on April 13, 2001. In a report e-mailed to contributors to the portal, Themestream says it's unable to pay contributors for submissions. The letter also explains that the e-publisher ceased all business operations, but continues negotiating with creditors to sell remaining assets. Themestream advised writers to keep records of online articles should the opportunity and funds needed for payment retribution settle. Themestream defined itself as a content resource for users interested in nonfiction advice, articles and columns on a wide array of subjects

Getting DAL-ed Up
March 9, 2001

At the recent DDAP (Digital Distribution of Advertising for Publications) conference in Atlanta, Digital Ad Lab (DAL) co-chair Amre Youssef reaffirmed DAL's commitment to the digital advertising and publishing community, and unveiled several exciting new DAL initiatives. The DAL is an international organization dedicated to helping agencies adopt digital workflows. With the help of volunteer industry representatives, the group hopes to expand its reach by launching regionally based chapters to complement the existing chapters in New York City, Boston, Los Angeles, Minneapolis, Chicago and London. Youssef champions the unwavering support of eight DAL sponsors that are fiscally responsible for strengthening DAL's communication, and enabling