Content Workflow

Advisory Board Payouts-Fair or Foul?
August 1, 2000

With the avalanche of startups in the booming economy, it makes sense that industry leaders are solicited for input, constructive criticism and guidance, in the form of advisory board participation. Being asked to sit on a board has always been considered a mark of respect and privilege, but it may shock you to know that these days, it's also profitable. The state of affairs A recent article by Gary Rivlin in The Industry Standard, "The Advisory Board Game," cited that it's not usual for advisory board participants to receive up to 20,000 stock options at a strike price of around 25 cents. Some might see

Speaking Out
August 1, 2000

Leading ad agency executives talk about their companies' most significant creative and production challenges. There's a revolution going on, and the instigators aren't disgruntled citizens or idealistic students, but millions of ones and zeros. Never before has a movement swept the world so quickly and completely, affecting nearly everyone and everything it touches, creating major upheaval along the way— in the way we think, play and especially in the way we run our businesses. The business of advertising production is without exception. At the halfway mark of year 2000, Pub-lishing & Production Executive checked in with three advertising colleagues to learn how new technologies

A Virtual Room of One's Own
August 1, 2000

SCP Communications discovers that cyberspace is the place for convenient creative collaboration. SCP Communications provides constant care to the pharmaceutical and health-care industries through its production of medical communications and publications. Founded as a publishing company in 1982, SCP now comprises four divisions: clinical research, journals and custom publishing, continuing medical education, and marketing programs and meeting planning. Company operations are based in New York City, with additional locations in Darien, CT; Melville, NY; and Philadelphia. While SCP's editorial groups focus on flesh-and-blood matters, the company's New York City creative team has developed an interest in an incorporeal entity—the Internet—as a production

A Guide to Digital Ad Acceptance
August 1, 2000

In the real world of digital ad submission, rating ads may make for more savvy advertisers. I must confess that when I began writing this article, I wanted to title it, "A Guide to Digital Ad Acceptance, a.k.a. What the @#$% is this!?" Here, at Easyriders' in-house prepress department, it's a phrase we often shout. And I find myself asking: Does accepting digital ads really have to be so difficult? The real world of digital ads For those of us who spend time in the industry at large—attending conferences, doing research and keeping up to date on the latest and greatest in ad delivery—the market realities can

Planting the Seed
August 1, 2000

The volume—and cost—of paper procured annually by Time Inc. is remarkable. The New York City-headquartered publisher supplies the consumer market with some of its most beloved titles, including People, TIME and Sports Illustrated. With the sum of Time Inc.'s monthly print runs exceeding several million, paper costs are significant. And the numbers continue to climb as the publisher develops additional titles. This year alone, Time Inc. launched Real Simple, InStyle Australia, eCOMPANY NOW, SI For Women and a large-print TIME. Time Inc. also handles procurement for other corporate divisions, including HBO, Ivy Hill, Warner Books, Time Life Books, Leisure Arts and iPublish.com. Needless to

A Family Affair
August 1, 2000

Advertisers remind me of my dear Aunt Betty. In many respects, she was kind to me, taking me to FAO Schwartz for each birthday, allowing me to pick out anything my heart desired—no matter how expensive. At other times, she was demanding and exasperating, but who could blame her? If you knew what it was like to live with my Uncle Bill, you'd understand. As I grew older, I came to appreciate her idiosyncrasies, and I learned to treat her with the respect she deserved. An extended family Publishers should think of their advertisers as part of an extended family. Just think of what they help you

Staying in the Lines
June 1, 2000

Digital Imaging Group (DIG) partners with the International Standards Organization (ISO) to develop JPEG2000. Technology is in a hurry. As a result, the Digital Imaging Group (DIG), a non-profit open industry consortium based in Millbrae, CA, was established to advance digital imaging applications across wide markets of communications. In cooperation with the ISO (International Standards Organ-ization), DIG is giving imaging standards a face lift. Digging new ground Since its creation, JPEG became a rapidly adopted standard for World Wide Web-based images. The original JPEG standard, developed more than 10 years ago, may still meet most current needs, according to Craig McGowen, DIG marketing

Making a Marc
June 1, 2000

Digimarc's MediaBridge fastens print advertising to the Internet. It used to be that beaming anything up was a product of science fiction, not the real world. But things have changed. And in July, Digimarc's MediaBridge will debut in Wired magazine, creating a vehicle for Internet-enabled advertisements to go from print to the Web in one step. Digimarc is banking on a forecast estimating that more people will own digital imaging devices at home and that accessibility to the technology will encourage consumers to scan in rather than type out. Even without the use of search engines, directories or portals, getting to the Internet has

Just the Ticket
June 1, 2000

MetaCommunications' Virtual Ticket helps NCL Graphics do away with paper-based job tickets. NCL Graphics has been operating from Elk Grove, IL, for 30 years. Fortunately, for this high-end color separator and catalog page assembler, its job just got easier. Producing more than 150 jobs each week and operating three shifts, six days a week requires extensive management and perfected planning. Frank Miceli, a technical specialist with NCL's production department, attributes the company's success to Virtual Ticket, a job management software program developed by MetaCommunications, Iowa City, IA. "What we do with Virtual Ticket," Miceli explains, "is we use it to eliminate a lot of

Working With a Net
June 1, 2000

TV Guide turns to an automated solution for preflighting and digital ad submission. In television, there are many recognizable icons—the NBC Peacock, the tell-tale ticking of 60 Minutes' stopwatch, the CBS eyeball—but few rival the TV lover's most sacred companion, TV Guide. Published weekly by the TV Guide Magazine Group, New York City, TV Guide offers a compact, easy-to-grab-from-the-coffee-table alternative to channel surfing. Those precious ads What keeps the publication thriving, like many other magazines, is its advertising base. "We receive ads from more than 700 different advertisers," remarks Tim Davis, graphics manager for TV Guide's advertising production department. "And we're confronted