Content Workflow

The Talented Mr. Cantena
October 1, 2000

Ask anyone who knows him to describe Carmine Catena and three common descriptives come to mind: fun-loving, talented and incredibly intelligent. Catena's talents manifest in many ways: his uncanny ability to recite virtually any line from his favorite gangster movies or his willingness to share his love for music by plopping down on a nearby piano stool and gently coercing the keys to sound out a complex Mozart melody. But his skill extends far beyond personal interests. His stellar career in the advertising industry reflects his special abilities, as well. Reflections of days gone by "In college I was a communications major, and

Go West, Young Standards Seekers
September 1, 2000

It's been nearly a year since PDF/X-1 became an accredited standard. So why aren't more agencies and publishers relying on it? Maybe it's the history of its pioneer spirit, or maybe it's the predominance of maverick publishers on the West Coast, for it seems as though the use of the latest publishing standards—PDF/X-1, in particular—is far more prevalent on the "Left Coast" than anywhere else in the U.S., and we hope that will soon change. From the start Chaired by Harlequin's Martin Bailey, a PDF/X-1 task force assembled more than two years ago to address the would-be standard, and it was accredited in October 1999. Even so,

In Perspective- PDF/X-1
September 1, 2000

Michael Weinglass and Alan Darling expound on the practicalities of PDF/X-1. Is it feasible to incorporate PDF/X-1 into a publisher's or prepress supplier's workflow now, less than a year since its accreditation? We asked two experts, Michael Weinglass, vice president, production, Easyriders, and Alan Darling, president and COO, Western Laser Graphics, about how they're embracing PDF/X-1. P&PE: What file formats are you currently employing for content delivery to printers? Weinglass: Easyriders currently has 14 titles, 12 of which are consumer titles produced on web presses. All of these are delivered as CT/LW files to our printer, which uses ScenicSoft Preps for imposition and a Creo Trendsetter for

A Guide to Digital Ad Acceptance
August 1, 2000

In the real world of digital ad submission, rating ads may make for more savvy advertisers. I must confess that when I began writing this article, I wanted to title it, "A Guide to Digital Ad Acceptance, a.k.a. What the @#$% is this!?" Here, at Easyriders' in-house prepress department, it's a phrase we often shout. And I find myself asking: Does accepting digital ads really have to be so difficult? The real world of digital ads For those of us who spend time in the industry at large—attending conferences, doing research and keeping up to date on the latest and greatest in ad delivery—the market realities can

Planting the Seed
August 1, 2000

The volume—and cost—of paper procured annually by Time Inc. is remarkable. The New York City-headquartered publisher supplies the consumer market with some of its most beloved titles, including People, TIME and Sports Illustrated. With the sum of Time Inc.'s monthly print runs exceeding several million, paper costs are significant. And the numbers continue to climb as the publisher develops additional titles. This year alone, Time Inc. launched Real Simple, InStyle Australia, eCOMPANY NOW, SI For Women and a large-print TIME. Time Inc. also handles procurement for other corporate divisions, including HBO, Ivy Hill, Warner Books, Time Life Books, Leisure Arts and iPublish.com. Needless to

A Family Affair
August 1, 2000

Advertisers remind me of my dear Aunt Betty. In many respects, she was kind to me, taking me to FAO Schwartz for each birthday, allowing me to pick out anything my heart desired—no matter how expensive. At other times, she was demanding and exasperating, but who could blame her? If you knew what it was like to live with my Uncle Bill, you'd understand. As I grew older, I came to appreciate her idiosyncrasies, and I learned to treat her with the respect she deserved. An extended family Publishers should think of their advertisers as part of an extended family. Just think of what they help you

Advisory Board Payouts-Fair or Foul?
August 1, 2000

With the avalanche of startups in the booming economy, it makes sense that industry leaders are solicited for input, constructive criticism and guidance, in the form of advisory board participation. Being asked to sit on a board has always been considered a mark of respect and privilege, but it may shock you to know that these days, it's also profitable. The state of affairs A recent article by Gary Rivlin in The Industry Standard, "The Advisory Board Game," cited that it's not usual for advisory board participants to receive up to 20,000 stock options at a strike price of around 25 cents. Some might see

Speaking Out
August 1, 2000

Leading ad agency executives talk about their companies' most significant creative and production challenges. There's a revolution going on, and the instigators aren't disgruntled citizens or idealistic students, but millions of ones and zeros. Never before has a movement swept the world so quickly and completely, affecting nearly everyone and everything it touches, creating major upheaval along the way— in the way we think, play and especially in the way we run our businesses. The business of advertising production is without exception. At the halfway mark of year 2000, Pub-lishing & Production Executive checked in with three advertising colleagues to learn how new technologies

A Virtual Room of One's Own
August 1, 2000

SCP Communications discovers that cyberspace is the place for convenient creative collaboration. SCP Communications provides constant care to the pharmaceutical and health-care industries through its production of medical communications and publications. Founded as a publishing company in 1982, SCP now comprises four divisions: clinical research, journals and custom publishing, continuing medical education, and marketing programs and meeting planning. Company operations are based in New York City, with additional locations in Darien, CT; Melville, NY; and Philadelphia. While SCP's editorial groups focus on flesh-and-blood matters, the company's New York City creative team has developed an interest in an incorporeal entity—the Internet—as a production

Just the Ticket
June 1, 2000

MetaCommunications' Virtual Ticket helps NCL Graphics do away with paper-based job tickets. NCL Graphics has been operating from Elk Grove, IL, for 30 years. Fortunately, for this high-end color separator and catalog page assembler, its job just got easier. Producing more than 150 jobs each week and operating three shifts, six days a week requires extensive management and perfected planning. Frank Miceli, a technical specialist with NCL's production department, attributes the company's success to Virtual Ticket, a job management software program developed by MetaCommunications, Iowa City, IA. "What we do with Virtual Ticket," Miceli explains, "is we use it to eliminate a lot of