Content Workflow

10 Key Learnings from the FIPP World Congress
October 27, 2015 at 9:38 am

The FIPP World Congress, held in mid October in Toronto, Canada, was yet another huge success with media brands from across the globe presenting their visions and strategies to more than 800 engaged delegates. Among those involved were representatives from Time Inc., Newsweek, The Atlantic, Immediate Media, The Huffington Post as well as key Canadian…

On PRIMEX, And the Important Nuts And Bolts of the Magazine Industry
March 13, 2015

There is an unsung part of the magazine media industry that many of us rarely think or hear about, and yet a case can be made that this hard working section of the industry is the mighty engine that actually keeps us running.

We constantly read about creativity in our industry, about the art or editorial without which we wouldn't have a business. We read about newsstand issues, both the good and the bad. But the "magazine auto mechanic" who keeps the engine running is rarely in the forefront of industry discussions. Yet without a good, well distributed substrate, where would you put your creative content?

Rival Print Giants Donnelley and Quad Not Looking To Get Hitched
February 27, 2015

R.R. Donnelley and Quad/Graphics, the USA's two largest printing companies, apparently have their sights set on gobbling up more competitors -- but not each other. Quad's CEO, Joel Quadracci, was caught off guard on Tuesday by a question from a Goldman Sachs analyst at the end of Quad's quarterlyearnings conference call. "I'd kind of love to hear your thoughts on potential regulatory pushback or maybe lack thereof on a tie-up between your company and your biggest competitor," said Fred Krom. Quadracci at first thought the question was about Courier Corp., which Quad recently planned to acquire until Donnelley stepped in.

What Does It Mean to Run “Product” in a News Organization? Hayley Nelson’s Big Challenge at Wired
December 31, 2014

In 2012, boy-wonder Scott Dadichbecame editor-in-chief of the magazine. The following year, Dadich hired the magazine's first ever director of product management, Hayley Nelson. "There was no product organization when I got here. They didn't really know what product meant," says Nelson. "That's the product manager's legacy - you're always evangelizing. 'Here's what I do! I'm at this unique intersection between tech and sales and edit. I try to triangulate and listen to what everyone wants to do and make it all go forward.'"

Streamlining Digital Ad Workflows: What Every CRO Should Know About Implementing an Order Management System
October 8, 2014

Over the past few years, publishers have seen their ad inventory grow exponentially with the explosion of digital and mobile media channels. However, their profit margins are shrinking due to the increased complexity of advertising sales, meaning that publishers spend an increasing number of hours on manual data entry, creating a multitude of inefficiencies in the sale and purchase of online media ad inventory. 

Time Inc. Seeks Power to Ship Edit Jobs Abroad, Newspaper Guild Alleges
September 22, 2014

Time Inc. wants the ability to outsource nearly 200 editorial jobs overseas, according to the Newspaper Guild of New York, which has been locked in an 18-month-long contract negotiation with the nation's largest magazine publisher, owner of People, Sports Illustrated and InStyle, among others.

"Time Inc.'s proposal to hollow out its own company is simply not acceptable," Newspaper Guild of New York President Bill O'Meara said in a statement Friday.

AP Will Use Robots to Write Some Business Stories
June 30, 2014

AP will announce Monday that it plans to use automation technology from a company called Automated Insights to produce stories about earnings reports. The software means that "instead of providing 300 stories manually, we can provide up to 4,400 automatically for companies throughout the United States each quarter," AP Managing Editor Lou Ferrara writes in a Q&A.

That does not mean job cuts or less coverage, Ferrara writes: "If anything, we are doubling down on the journalism we will do around earnings reports and business coverage."