The Internet is great and all, but there's something special about curling up on the couch with a magazine, or thumbing through a glossy publication at the salon. That sentiment has caught up with the content marketing industry, as brands are increasingly turning to print magazines as a way to place beautiful and compelling content in the hands of customers.
In the past couple of years, the "longread" has been one of the most popular buzzwordsamong online publications, with outlets from BuzzFeed to The Atlantic touting investments in more deep-dive, longform journalism. Over at The Week, however, things are moving in an entirely different direction.
Today, TheWeek.com officially launched "Speed Reads," a vertical dedicated to quick takes on news and current events. The stories, most of which max out at around 200 words, cover everything from events in Ukraine to the Tea Party's waning popularity to "a hot jazz cover of Wham's 'Careless Whisper.'"
Medium is about to become large.
The collaborative publishing startup has just closed a $25 million round of financing, the company confirmed, marking its first major funding raise since it launched a little more than a year ago.
Among the multiple parties involved in the round are Google Ventures (courtesy of general partner Kevin Rose), SV Angel's Ron Conway and a number of other investors, such as Chris Sacca and Peter Chernin.
And more: Tim O'Reilly, Michael Ovitz, Gary Vaynerchuk, Betaworks, Code Advisors, CAA Ventures and Science.
Forbes Media surprised staffers Tuesday with the news that the "capitalist tool" is moving to New Jersey - vacating the Greenwich Village HQ it has occupied for 49 years.
CEO Mike Perlis gave the word but said the company is looking for "strategically located office space in Manhattan to serve as a New York office."
Perlils said the new HQ lease, arranged by the LeFrak Organization, is at 499 Washington Blvd. in Jersey City.
Frankfurt, Germany - October 10, 2013 - Aquafadas, innovative developer of digital publishing solutions, is now previewing its new cloud-based digital platform, AQ Cloud Authoring, at the Frankfurt Book Fair. Running from October 9-13, book fair attendees can visit Aquafadas (stand E67 in hall 8) for the first-hand look at the newest addition to the company's award-winning digital publishing technology offering.
There is a report that Elle and Cosmo will include actual vials of perfume with their November issues. That story brings back some very fond and challenging magazine production memories. Some of those memories are from real-time personal experience while others are old-time production folklore. Knowing the trade as I do, I believe most of those stories actually happened.
WASHINGTON, D.C. — July 16, 2013 – Atlantic Media today launched DefenseOne, the company’s new digital media brand serving the U.S. defense and national security leadership community. The latest addition to Atlantic Media’s growing suite of brands produced to serve influentials in specific segments, Defense One was created to provide news, in depth analysis, and ideas customized for this audience as it faces the new era of national security.
I thought you all might be interested in this brief interview, conducted online by Jenna Batchelor, a student at Nottingham Trent University, UK.
I hope that reading this headline didn't make you queasy. If it did, I apologize (and if you are a vegetarian, I apologize even more.) But when friend and content visionary Joe Chernov used the "whole animal dining" metaphor to describe how we should approach content development, packaging and distribution, I found it so punchy and appropriate that I couldn't help but adopt it.
If the term "whole animal dining" doesn't mean anything to you, I'll spare you the visual details and will simply describe it as "the act of making culinary use of the entire animal."
Who needs publishers anymore, right? With all that great new technology for print and ebooks, are we just becoming obsolete?
Well I sure hope you’re all standing up and shouting “NO WAY!!!” But the fact is, we do have adjustments of one sort or another to make, and some of us are struggling to figure out how to remain relevant in a changing world.