Data Management

How The California Consumer Privacy Act Stacks Up Against GDPR
June 11, 2018 at 1:45 pm

While both the California Consumer Privacy Act and Europe’s General Data Protection Regulation address the collection of personal information by businesses, they are actually quite different. Here’s where they diverge and why the advertising trade orgs are lobbying like bandits to block the California act’s passage. The…

In the GDPR Era, Contextual Targeting is Making a Comeback
June 8, 2018 at 9:04 am

The ad-buying pendulum is swinging slowly but surely back to contextual targeting, thanks to the arrival of the General Data Protection Regulation. With so much market uncertainty surrounding the impact of GDPR, many ad buyers are reluctant to take risks with data-heavy audience targeting techniques. But contextual targeting, where…

The Top Technologies Publishers Will Buy in 2018
May 30, 2018 at 4:06 pm

Media executives reveal which technologies they plan to buy this year and why, exhibiting a more audience-centric approach than recent years and an overall desire to take back control of their own destinies.

California Ballot Measure Could Become ‘America’s GDPR’
May 30, 2018 at 12:08 pm

Call it privacy’s revenge. The California Consumer Privacy Act now appears likely to qualify for the ballot, with more than enough signatures to put the measure before voters in November. After that, it would have a reasonable chance to pass absent a well-funded campaign that might scare…

Here are the Data Privacy Notices Publishers are Showing their Europe-Based Readers
May 30, 2018 at 11:53 am

Europe’s General Data Protection Regulation laws are now in effect, and we’re getting a sense of what publishers have decided to implement on their websites as of May 25 — whether they’ve decided to block European Union and European Economic Area-based traffic outright, set up buckets of consent for…

Google Issues Updated GDPR Guidance to Publishers on How to Gain Consent from Users
May 16, 2018 at 9:38 am

Google has updated its cookie guidance resource, CookieChoices, to include new tips and suggestions to advertisers and publishers in advance of the May 25 deadline for enforcement of the General Data Protection Regulation (GDPR). GDPR is a sweeping set of rules governing the handling of European Union (EU) members’ personal data. The updates follow a March AdWords blog…

Publishers Have More First-Party Data Than They Think. Here’s How to Use It
May 10, 2018 at 10:12 am

With Facebook cutting off access to third-party data, Apple’s introduction of Intelligent Tracking Prevention, and GDPR looming, access to data is top of mind for publishers and advertisers alike. Publishers who have the first-party data to offer advertisers will be at an advantage. Fortunately, publishers might already have more first-party data available than they think;…

Google’s GDPR Consent Tool Will Limit Publishers To 12 Ad Tech Vendors
May 4, 2018 at 1:01 pm

Google disclosed how it will help publishers obtain tracking consent from users during a call last week with the IAB Europe GDPR Transparency and Consent steering committee, and its approach could spell trouble for media and ad tech companies. The consent gathering tool, called “Funding Choices,” is in beta with some DoubleClick for Publishers (DFP)…

Forbes' New Publishing Platform Aims to Use Tech to Make Writers Better
April 25, 2018 at 8:50 am

Forbes has been publishing hundreds of articles a day for more than five years. As a Data Scientist, when I hear about that volume of data, the first thing that jumps to mind is: what can we learn from it? Are there best practices we can glean? Can our volume of work make future content…