Data Management

New Privacy Regulations Coming Your Way: California Consumer Privacy Act (CCPA)
March 4, 2019 at 2:27 pm

Have you recovered from last spring’s GDPR adrenaline rush yet? Everybody in publishing was nervous about finding the right way to comply with new European privacy regulations. It did not seem like there was one clear path to compliance. As much anxiety as GDPR regulations provoked, that may soon look like the good old days.…

Google Says it’s Fighting Misinformation, but How Hard?
February 25, 2019 at 1:21 pm

Google recently presented a white paper at a digital-security conference in Germany, in which the search giant detailed all the steps it is taking across its various divisions—YouTube, Google News and Google Search—to fight misinformation and disinformation. The company said it is working hard in a number of areas including using…

Hearst Appoints Mike Smith As Chief Data Officer
February 18, 2019 at 12:17 pm

Hearst Magazines named Mike Smith as its first chief data officer Thursday. When Smith joined Hearst in 2013, he introduced programmatic to its sites and oversaw programmatic buying. As chief data officer, Smith will oversee data use in programmatic campaigns, branded content, direct sold campaigns, sales operations and editorial. “When Troy [Young] became president of…

How Newspack, A New CMS from WordPress & Google, Will Impact Publishers
January 17, 2019 at 10:58 am

When WordPress and Google team up to launch a new website content management system, all publishers had better sit up and take notice. Newspack is a new content management system (CMS) being developed by Automattic, the developers of WordPress. Google has dedicated $1.2MM to the project with another $1.2MM coming from other investors. The goal…

Why First Party Data Should be Your First Priority
December 26, 2018 at 10:19 am

As the impact of GDPR crystallizes, not surprisingly, walled gardens are imposing a new wave of data restrictions on advertisers. Their narrow interpretation of GDPR regulations is limiting agencies access to data, measurement and ad serving. This is triggering advertisers to become increasingly interested in a full view of…

3 Smart Ways Publishers Can Better Capitalize on Data
December 20, 2018 at 10:23 am

Most publishers are putting a greater emphasis on gathering and analyzing audience data so they can serve well-qualified leads to advertisers. For example, Conde Nast is enabling advertisers to market against audience content engagement analytics, incorporate their own first-party data, and build lookalike audiences through Conde Nast’s Spire data management platform. Conde Nast can tell…

Setting A CDP (Or Any Tech) Up for Success
December 13, 2018 at 12:59 pm

Last week I wrote a piece on how first-party data is growing in value to marketers and how publishers should respond. As a follow-up I wanted to highlight one of the presentations made during a webinar we hosted earlier this week on How Publishers Are Using CDPs to Better Engage & Monetize Audiences. Many publishers…

First-Party Data Will Be Increasingly Valuable to Marketers. Publishers Must Step Up.
December 6, 2018 at 12:37 pm

It’s been a busy fall. We held two FUSE summits in the past two months – FUSE Media and FUSE Digital Marketing, which focused on digital technology adoption strategies for publishers and brands respectively. Hosting these two executive summits provides a unique view of each side of the digital marketing ecosystem. There are some ground…