Data Management

How 3 Media Organizations Are Using Data to Drive Business
June 16, 2020 at 10:30 am

In this episode, we replay a panel discussion from the 2019 FUSE Media Summit. Executives from Brief Media, Industry Dive, and Active Interest Media discuss how data is managed within their organizations and factored into new product development, as well as how they prepared for privacy laws like GDPR and CCPA.

Tech Talks: How Lead-to-Cash Platforms Create Efficiencies & Unlock Revenue
June 4, 2020 at 8:35 am

Tom Cintorino of The Next Chapter Consulting guides a discussion with Farm Journal VP of Digital Operations Courtney Yuskis and Indigo Trigger CEO Chris Prinos about how lead-to-cash platforms can help media businesses streamline, save money, and drive revenue. They chat about best practices for implementation and explore whether a consolidated system can improve common pain points, including reporting and workflow between sales, operations, and finance.

Beware of the Not-So-Legitimate CMP
May 19, 2020 at 11:39 am

GDPR was the catalyst for many publishers to onboard Consent Management Platforms (CMPs). According to eMarketer data, 1 in 3 UK publishers had a CMP partner by the end of 2018, while US publishers trailed slightly behind with 29% adopting CMPs that year. There’s no recent US-specific data on CMPs, but state laws like CCPA…

Press Release: Data Conversion Laboratory & IXIASOFT Announce Partnership for Global Organizations
March 5, 2020 at 3:16 pm

Fresh Meadows, NY, March 4, 2020–Data Conversion Laboratory (DCL), an industry leader in structured data and content transformations, and IXIASOFT, a leading CCMS software solution provider, today announce a new partnership for global organizations. Together, DCL and IXIASOFT help customers dramatically improve business processes and productivity when managing content and corresponding metadata. “This partnership provides…

New York Senator Proposes a Federal ‘Data Protection Agency’
February 14, 2020 at 12:03 pm

New York Sen. Kirsten Gillibrand wants the United States government more involved in protecting digital privacy, and she wants to create a new federal agency to do it. Gillibrand (D-NY) proposed legislation Thursday to create a Data Protection Agency at the federal level. In an outline of her proposal, published on the official Senate Medium account, Gillibrand…

Integrated Data Success Requires Cross-Organizational Support
February 11, 2020 at 4:33 pm

"Content is still king, but data is going to make you rich," says Ronda Hughes, a B2B media veteran who has led audience data strategy at companies including EnsembleIQ and UBM Americas. The caveat: “Every team within your organization has to buy in to the importance of data collection, audience segmentation, quality over quantity, and a content strategy that drives engagement."