Data Management

How Publishers Can Use a CDP to Manage, Analyze & Act on Their Data
April 18, 2017 at 11:46 am

Today’s publishers can gather more types of information than ever about their customers: subscriptions, of course, but also pages viewed, content downloaded, comments posted, ads clicked or ignored, products purchased, external audience memberships, opt-in and opt-out requests, and plenty more. Customer Data Platforms (CDPs) are packaged software designed to gather data from all those sources,…

FUSE Media Forum Will Explore How Personalization Can Supercharge Publisher Revenue
April 13, 2017 at 11:39 am

The days of intelligent content are upon us. Increasingly, publishers will find a competitive advantage by using the audience data they capture to personalize content and marketing messages. Capitalizing on rich audience insights to increase user relevance is the accelerant for driving nearly every publisher objective, including content performance, audience growth and engagement, ad targeting, and user-generated…

The Top Technologies Publishers Will Buy in 2017
April 6, 2017 at 1:03 pm

In an effort to better understand how publishers are focusing their technology strategies, Publishing Executive conducted a survey of the technologies publishers plan to invest in for 2017. Publishers also shared their prediction of which technology investment they expect to drive the greatest revenue growth in the coming year.

What Is a CDP & How Does It Differ from Other Audience Data Tools?
March 23, 2017 at 9:19 am

Customer Data Platforms (CDPs) are hot: the category first appeared on Gartner’s Hype Cycle this past July and is already expected to reach $1 billion revenue by 2019. Publishers have been early adopters of CDPs, which offer unique advantages for finding the right content for each subscriber. (SourceMedia, for example, uses its CDP to convert…

Is a Unified Audience Data Platform Within Reach for B2B Publishers?
February 7, 2017 at 3:15 pm

For last few years, one topic has dominated my discussions with fellow B2B executives. From digital executives to audience directors to business leaders, everyone is focused on, and talking about, enhancing their audience database and audience tracking so that they can better mine, target, and engage with audience. But, that’s where the struggles arise. We…

Lessons from Mic’s Data-Driven Newsletter
January 27, 2017 at 2:51 pm

At a time when newsrooms across the country are downsizing and streamlining to make the most of their resources, collecting data can either be a tool to increase efficiency and impact or it can be an enormous waste of time. The difference is in learning from and iterating based on that data. Testing, measuring and…

Why Talk of 
Transformation Is 
Often Short on Action
January 12, 2017 at 10:38 am

In September, Publishing Executive hosted FUSE: The Convergence of Technology & Media in Center City Philadelphia. It was the maiden voyage of an annual summit for executives leading digital technology strategy at top publishing and media companies. As you’d imagine, many of the conversations were based around disruptive technology in the industry and the need…