Data

4 Common Segmentation Pitfalls — and More Effective Methods to Try
March 24, 2020 at 7:40 am

Segmentation is the only free lunch in the marketing world, the only lever that allows you to spend less to make more. In the era of big data, there are low-cost, fast ways to derive a smart segmentation that allows you to deliver the right thing to the right person at the right time.

4 Ways to Thrive in a Changing Publishing Ecosystem
March 2, 2020 at 10:24 am

Last year saw what seemed like endless consolidation, layoffs, and closures in the publishing space, and this year is poised to be no different. 2019 ended with Family Circle issuing its last edition and, while 2020 has brought some magazine launches, we’ve also seen McClatchy's file for bankruptcy and the layoff of the entire Men’s…

New York Senator Proposes a Federal ‘Data Protection Agency’
February 14, 2020 at 12:03 pm

New York Sen. Kirsten Gillibrand wants the United States government more involved in protecting digital privacy, and she wants to create a new federal agency to do it. Gillibrand (D-NY) proposed legislation Thursday to create a Data Protection Agency at the federal level. In an outline of her proposal, published on the official Senate Medium account, Gillibrand…

Integrated Data Success Requires Cross-Organizational Support
February 11, 2020 at 4:33 pm

"Content is still king, but data is going to make you rich," says Ronda Hughes, a B2B media veteran who has led audience data strategy at companies including EnsembleIQ and UBM Americas. The caveat: “Every team within your organization has to buy in to the importance of data collection, audience segmentation, quality over quantity, and a content strategy that drives engagement."

5 Critical Steps in Turning Integrated Data into Revenue
February 7, 2020

You've unified audience data in one system — now what? To see a return on your database investment, there are 5 critical steps that must be taken across your organization. Discover these steps in Publishing Executive's free report.

Will Publisher-Created First-Party Data Platforms Save Ad Tech?
January 29, 2020 at 9:00 am

Disclosure: I’m not a fortune-teller nor do I have a crystal ball. What I’ll offer is my 22 years’ experience on the publisher side, as well as on the martech and ad tech side. Here goes. If you haven’t been following recent news, there’s a new marketing push in big media to unite audience data…