The four ingredients of innovation are universal: obsession with consumers, data, creative bravery, and a competitive spirit.
In this episode, we replay a panel discussion from the 2019 FUSE Media Summit. Executives from Brief Media, Industry Dive, and Active Interest Media discuss how data is managed within their organizations and factored into new product development, as well as how they prepared for privacy laws like GDPR and CCPA.
The global head of ad product & innovation discusses Bloomberg’s digital advertising suite, including a recently added self-serve tool.
Chief Product Officer Nina Gould discusses how Forbes is using technology to drive audience engagement and first-party data collection.
GDPR was the catalyst for many publishers to onboard Consent Management Platforms (CMPs). According to eMarketer data, 1 in 3 UK publishers had a CMP partner by the end of 2018, while US publishers trailed slightly behind with 29% adopting CMPs that year. There’s no recent US-specific data on CMPs, but state laws like CCPA…
The market is maturing away from the open exchange, and a Google privacy sandbox isn’t going to change that.
Programmatic media buying has been stealing the lunch of publishers for more than a decade. I know this because, before running MEDQOR, a leading B2B publisher for the healthcare industry, I worked on the media agency side. I know as well as anyone how the promise of data and technology streamlining the media business has…
We are in the midst of a national crisis, and once again, as crisis hits, the American public and its advertisers remember the service that true journalism plays in our society. Attention and eyeballs go to the legitimate publishers who have invested so much in talent and infrastructure that allows them to do original and…
Segmentation is the only free lunch in the marketing world, the only lever that allows you to spend less to make more. In the era of big data, there are low-cost, fast ways to derive a smart segmentation that allows you to deliver the right thing to the right person at the right time.
Businesses already know the value of the data they collect. CCPA will be a good indicator of how much consumers value that same data.