Data

Hearst Appoints Mike Smith As Chief Data Officer
February 18, 2019 at 12:17 pm

Hearst Magazines named Mike Smith as its first chief data officer Thursday. When Smith joined Hearst in 2013, he introduced programmatic to its sites and oversaw programmatic buying. As chief data officer, Smith will oversee data use in programmatic campaigns, branded content, direct sold campaigns, sales operations and editorial. “When Troy [Young] became president of…

Google News is Broken
February 11, 2019 at 1:31 pm

There's been a lot of discussion about the future of publishing over the last few years, particularly as Facebook traffic began cratering, leaving publishers scrambling to find new sources of traffic. What's never really discussed, however, is how those platforms work, and how news sources end up getting mountains of traffic from them, let alone…

The Rise of the Robot Reporter
February 6, 2019 at 11:58 am

As reporters and editors find themselves the victims of layoffs at digital publishers and traditional newspaper chains alike, journalism generated by machine is on the rise. Roughly a third of the content published by Bloomberg News uses some form of automated technology. The system…

The Future of Media is Niche
January 30, 2019 at 11:29 am

The future of publishing belongs to those that focus on niche areas partly because the internet has reduced distribution costs to zero, according to Ben Thompson, author of the daily tech and media analysis note, The Stratechery. What's happening: Thompson argues in his email to subscribers that the recent layoffs at BuzzFeed underscore this point.…

Google Slapped with $56.8 Million Fine for GDPR Consent Violations
January 23, 2019 at 10:47 am

Google is now the recipient of the largest fine yet handed out under GDPR. The 50 million euro penalty ($56.8 million) was imposed because France’s data protection regulator (CNIL) said the company was not sufficiently transparent about the use of personal information and didn’t obtain specific consent for ad-targeting purposes. Penalty comes…

Newsonomics: 18 Lessons for the News Business from 2018
January 2, 2019 at 11:19 am

We live in transgressive, new-Orwellian times. Fact has been subverted by forces beyond our imagination, both newly minted and old school. Truth, elusive truth, is now in the mind of the subscriber. Yes, it is subscribers, along with their digital payments, who are transforming what’s working best…