On Jan. 1, publishers will wake up with more than a champagne-induced headache and an unachievable New Year’s resolution – they will have an additional data privacy law to comply with in the form of the California Consumer Privacy Act (CCPA). With the regulation still being finalized, and some ambiguous provisions open to interpretation, many…
In the process of selecting a business intelligence solution, publishers need to achieve a balance across multiple criteria rather than looking at just a single factor (e.g. cost). Here's a list of criteria that are key to assess before even considering pricing.
Join Kelsey Arendt, senior data analyst at content analytics company Parse.ly, for insights into major 2019 data trends.
Many organizations put unreasonable expectations on data scientists. Their job descriptions require a superhuman.
Here’s how to evaluate customer reactions to your brand messaging and content in order to engage them and increase conversions.
The weather is cooler, the pumpkins are here, and it’s time for people with opinions to start publishing articles announcing what to watch for in the media and publishing industry in the coming year. There are many others like it, but this one is mine. The media industry is experiencing a flood of consolidations. From…
Publishing Executive's senior editor, Leah Wynalek, and brand director, Matt Steinmetz, discuss the upcoming FUSE Media Summit in this brief video Q&A. Watch to learn what the FUSE experience is like, how you can qualify to attend for free, and what topics we'll cover in this year's program.
FUSE Media Summit is coming up next month, and we're preparing to delve into the most pressing topics for digital media executives today. From productization and marketing automation to data privacy and the consumer experience, there’s a lot to cover. Here's a look at the speakers we've recruited to share their insights with this year’s attendees.
As publishers have gotten deeper into the e-commerce game, we've turned our attention to the infamous marketing funnel. But while we're obsessed with understanding where we lose people in the funnel, we often forget to pay attention to another equally important factor: time.
As a publisher, if you’re following a trend, you’re already behind. Here at 101 Network, we discovered that the hard way when we were first starting out back in 2016. In order to produce content, we did what most amateur publishers do: We followed trends and tried to replicate the success of others. We tapped…