Data

FUSE Media Speaker Spotlight: Sheel Shah, Hearst Magazines
August 21, 2019 at 3:07 pm

Sheel Shah, VP of Strategic Partnerships & Consumer Products at Hearst Magazines, will kick off the 2019 FUSE Media Summit with an opening keynote. We connected with Shah for a quick Q&A to hear more about his role at Hearst and how he sees technology impacting the media landscape.

Meet the 2019 FUSE Media Summit Advisory Board
August 13, 2019 at 12:55 pm

The FUSE Media Summit returns this Nov. 19-21, once again connecting digital media and technology executives for 2 ½ days of expert insights, boardroom case studies, and peer-to-peer discussion. To develop an impactful program, we're working closely with a group of all-star advisors that includes leaders from Hearst Magazines, HousingWire, Northstar Travel Group, Trusted Media Brands, and more.

How the Right Data Technology Can Fuel Your Organic Sales Growth
August 12, 2019 at 10:18 am

We’re all on a quest for organic sales growth. We all want to find ways to increase our conversion rate, improve our customer lifetime value, expand into adjacent markets, and launch new products successfully. The problem is there are more ideas out there than we have time or money to implement. Do we try to…

How Domino’s Used AI to Better Understand Consumer Preferences
August 8, 2019 at 9:26 am

What does the company have to gain from rewards members uploading photos of pizza to its app? A lot, thanks to artificial intelligence. Analysis of the visual data gathered from the flood of pizza pics lends valuable insight into customers’ habits and preferences, cross-referencing the date, time, and location of the pizza against the pie’s toppings, style, and size. Here are lessons from Domino’s strategy that brands can use to bolster their own AI campaigns.

How to Build Data Literacy in Your Media Organization
August 2, 2019 at 9:35 am

Media organizations are increasingly using analytics to drive editorial strategy, and most acknowledge the need for cross-departmental access to content performance and audience data. But having access to data is not enough. A tool is only as good as its user, so knowing how to interpret the data and act on it remains the crucial…

Company Data Opens the Door to Data Business Success
July 23, 2019 at 10:33 pm

The hype around creating data businesses is at an all-time high in the B2B media sector. With display ad revenue falling off a cliff and lead-gen business models becoming more challenged, there is a clear focus to diversify digital revenue further, and data models are a clear player in that picture. But, as I talk…

Publishers Should Expect More Data from Programmatic Demand Partners
July 11, 2019 at 9:52 am

Programmatic demand has become an essential part of many publishers’ revenue strategy. Sell-side platform (SSP) companies have seen amazing growth — the top 10 alone account for over $84 billion in revenue. However, when it comes to analyzing critical data in order to optimize their programmatic business, publishers are left to fend for themselves. On…

Are Fully Personalized Magazines in Our Future? It’s Complicated.
July 10, 2019 at 9:28 am

With its flexibility and its ability to produce small batches, digital printing is transforming book publishing, direct mail, product packaging, and even the garment industry. But it has hardly laid a finger on magazine publishing. The technology enables publishers who have sufficient content and subscriber data to create “a unique magazine for every reader,” fellow…

Press Release: Meredith Corporation Names Farah Zaman Chief Privacy Officer
July 1, 2019 at 9:16 am

Meredith Corporation (NYSE: MDP; www.meredith.com) announced that Farah Zaman has been named Chief Privacy Officer, effective immediately. Zaman will be responsible for leading Meredith's privacy compliance, education, and protection strategies across all businesses and locations.