Data

Google to Hold Talks With Publishers Over Their GDPR Concerns
May 21, 2018 at 11:11 am

Alphabet Inc.’s Google has agreed to meet with a group of publishers next week at four of its global offices to discuss their concerns about its preparations for Europe’s forthcoming General Data Protection Regulation, according to people familiar with the matter. Some publishers have been critical of Google’s stance on the sweeping new data-protection law…

Q&A With Hearst Magazines Digital Media CTO Michael Dugan on a Commerce-Focused Future
May 17, 2018 at 10:23 am

Like most companies, Hearst Magazines Digital Media is ever in search of sustainable revenue streams. One area it’s eyeing as ripe for growth is in ecommerce. With a host of enthusiast and lifestyle brands -- bolstered by the recent Rodale acquisition -- the company is well aware that its content inspires many buying decisions. Making…

Google Issues Updated GDPR Guidance to Publishers on How to Gain Consent from Users
May 16, 2018 at 9:38 am

Google has updated its cookie guidance resource, CookieChoices, to include new tips and suggestions to advertisers and publishers in advance of the May 25 deadline for enforcement of the General Data Protection Regulation (GDPR). GDPR is a sweeping set of rules governing the handling of European Union (EU) members’ personal data. The updates follow a March AdWords blog…

Publishers Have More First-Party Data Than They Think. Here’s How to Use It
May 10, 2018 at 10:12 am

With Facebook cutting off access to third-party data, Apple’s introduction of Intelligent Tracking Prevention, and GDPR looming, access to data is top of mind for publishers and advertisers alike. Publishers who have the first-party data to offer advertisers will be at an advantage. Fortunately, publishers might already have more first-party data available than they think;…

Google’s GDPR Consent Tool Will Limit Publishers To 12 Ad Tech Vendors
May 4, 2018 at 1:01 pm

Google disclosed how it will help publishers obtain tracking consent from users during a call last week with the IAB Europe GDPR Transparency and Consent steering committee, and its approach could spell trouble for media and ad tech companies. The consent gathering tool, called “Funding Choices,” is in beta with some DoubleClick for Publishers (DFP)…

Facebook Reveals the Untrustworthy Way it Ranks News Outlets for Trust
May 2, 2018 at 10:33 am

Facebook has started ranking news organizations on its platform — but it’s relying on Facebook users to tell them which outlets are trustworthy and which are not. Speaking to media executives at Facebook’s F8 developer conference Tuesday, Mark Zuckerberg revealed more trusted outlets are already being boosted on the…

What Procrastinating Publishers Need to do to Get GDPR Compliant Before May 25
April 23, 2018 at 9:26 am

In just over a month, on May 25, 2018, more than 500 million citizens of the European Union will come under the protection of the General Data Protection Regulation (GDPR). But you’re a North American publisher, so why should you care what they get up to on the other side of the pond? Mainly because…

Google’s GDPR Approach Raises Publisher Concerns
April 16, 2018 at 9:54 am

There’s nothing like a deadline to spur action. The May 25 date for enforcement of the General Data Protection Regulation has led to a flurry of activity, as players large and small look to get compliant. While attention is squarely on Facebook’s data practices, Google has raised concerns among several publishers…