Data

To Grow Print Revenue, Give Advertisers What They Want: Data-Driven Targeting
July 16, 2018 at 10:47 am

There’s an old saying that, “If the only tool you have is a hammer, everything looks like a nail.” I goofed. I’ve been advocating the use of a “hammer” to help magazines reverse a decade-long advertising slump. I should have been talking about what we need to build. What the magazine industry needs to focus…

Publishers Balk at Publicis Media’s New GDPR Requirements
July 13, 2018 at 12:14 pm

Several publishers are pushing back on demands by agency giant Publicis that are meant to get the agency in compliance with the General Data Protection Regulation. The concerns center around Publicis’ shifting liability for the new European privacy law to publishers. The GDPR requires companies to justify collecting people’s data…

Dire Predictions Aside, GDPR Didn’t Kill Ad Retargeting (It’s Growing)
July 9, 2018 at 11:02 am

Europe’s far-reaching data privacy law was meant to be the end of ad retargeting, but the early signs suggest it’s still going strong. Six weeks after the arrival of the General Data Protection Regulation, spending on retargeting is rising, according to several advertising executives. In the case of three of those executives, who all spoke…

GDPR and Third-Party Services: What Publishers Need to Know
July 9, 2018 at 10:37 am

By now, everyone understands the General Data Protection Regulation (GDPR) is here to stay, and businesses must make themselves entirely compliant in order to avoid fines of up to four percent of total global revenue. In the online publishing industry especially, business leaders must be fully aware of the different aspects of their websites that…

What Are the Must-Have Tools in Any Media Tech Stack?
July 5, 2018 at 2:28 pm

As a consultant, I’ve learned to love having conversations with industry colleagues about the future direction of the media business. Sometimes the discussion focuses on the future of editorial operations. Other times, it focuses on how audience engagement is evolving. Topics like changing business models, the move to subscription models, the growing importance of data,…

California Passes Sweeping Law to Protect Online Privacy
July 2, 2018 at 11:19 am

California has passed a digital privacy law granting consumers more control over and insight into the spread of their personal information online, creating one of the most significant regulations overseeing the data-collection practices of technology companies in the United States. The bill raced through the State Legislature without opposition on Thursday and was signed into…

PwC’s Global Entertainment & Media Outlook 2018-2022 Reveals Long-Term Trends
June 27, 2018 at 3:05 pm

Each year PwC releases the Global Entertainment & Media Outlook. Released earlier this month was the 2018-2022 edition. (Here’s the press release from last year.) The Outlook is definitely a worthy read to get a grip on the high-level and (very) long-term trends shaping the media industry, such as where advertising dollars are expected to…

Publishers use Cannes Lions to Reassert Their Influence
June 22, 2018 at 11:54 am

The agency and ad tech vendor presence may be more muted at Cannes Lions this year, but publishers are seizing the opportunity to reassert themselves — and there’s no better place to do so than at a festival packed with global chief marketing officers who are looking to use…

Conde Nast Has More Influence on Consumers Than Google or Facebook
June 15, 2018 at 10:38 am

Conde Nast has fast become a frontrunner in discovering ways to leverage its audiences across its 22 brands. Through a highly technical understanding of who its customers are and what they want, the company has developed a deep pool of user data. That allows it to create deeper revenue streams for advertisers. Yesterday, Conde Nast…