Segmentation is the only free lunch in the marketing world, the only lever that allows you to spend less to make more. In the era of big data, there are low-cost, fast ways to derive a smart segmentation that allows you to deliver the right thing to the right person at the right time.
Businesses already know the value of the data they collect. CCPA will be a good indicator of how much consumers value that same data.
This January, former Snap Inc. exec Kristen O'Hara joined Hearst Magazines as senior vice president and chief business officer. We caught up with O'Hara to learn about her top priorities in the newly created role.
Last year saw what seemed like endless consolidation, layoffs, and closures in the publishing space, and this year is poised to be no different. 2019 ended with Family Circle issuing its last edition and, while 2020 has brought some magazine launches, we’ve also seen McClatchy's file for bankruptcy and the layoff of the entire Men’s…
There’s a bit of growing confusion and buzz in the martech space around the topic of identity resolution.
New York Sen. Kirsten Gillibrand wants the United States government more involved in protecting digital privacy, and she wants to create a new federal agency to do it. Gillibrand (D-NY) proposed legislation Thursday to create a Data Protection Agency at the federal level. In an outline of her proposal, published on the official Senate Medium account, Gillibrand…
"Content is still king, but data is going to make you rich," says Ronda Hughes, a B2B media veteran who has led audience data strategy at companies including EnsembleIQ and UBM Americas. The caveat: “Every team within your organization has to buy in to the importance of data collection, audience segmentation, quality over quantity, and a content strategy that drives engagement."
You've unified audience data in one system — now what? To see a return on your database investment, there are 5 critical steps that must be taken across your organization. Discover these steps in Publishing Executive's free report.
Increasingly, publishers must personalize to thrive — a mission that can be at odds with new privacy mandates.
Disclosure: I’m not a fortune-teller nor do I have a crystal ball. What I’ll offer is my 22 years’ experience on the publisher side, as well as on the martech and ad tech side. Here goes. If you haven’t been following recent news, there’s a new marketing push in big media to unite audience data…