Data

Beware of the Not-So-Legitimate CMP
May 19, 2020 at 11:39 am

GDPR was the catalyst for many publishers to onboard Consent Management Platforms (CMPs). According to eMarketer data, 1 in 3 UK publishers had a CMP partner by the end of 2018, while US publishers trailed slightly behind with 29% adopting CMPs that year. There’s no recent US-specific data on CMPs, but state laws like CCPA…

Publishers Can Do Good by Doing Well: Collect Emails as You Drop Paywalls
March 30, 2020 at 11:37 am

We are in the midst of a national crisis, and once again, as crisis hits, the American public and its advertisers remember the service that true journalism plays in our society. Attention and eyeballs go to the legitimate publishers who have invested so much in talent and infrastructure that allows them to do original and…

Right Message, Right Person, Right Time
March 24, 2020 at 7:40 am

Segmentation is the only free lunch in the marketing world, the only lever that allows you to spend less to make more. In the era of big data, there are low-cost, fast ways to derive a smart segmentation that allows you to deliver the right thing to the right person at the right time.

4 Ways to Thrive in a Changing Publishing Ecosystem
March 2, 2020 at 10:24 am

Last year saw what seemed like endless consolidation, layoffs, and closures in the publishing space, and this year is poised to be no different. 2019 ended with Family Circle issuing its last edition and, while 2020 has brought some magazine launches, we’ve also seen McClatchy's file for bankruptcy and the layoff of the entire Men’s…