Data

Conde Nast Has More Influence on Consumers Than Google or Facebook
June 15, 2018 at 10:38 am

Conde Nast has fast become a frontrunner in discovering ways to leverage its audiences across its 22 brands. Through a highly technical understanding of who its customers are and what they want, the company has developed a deep pool of user data. That allows it to create deeper revenue streams for advertisers. Yesterday, Conde Nast…

How The California Consumer Privacy Act Stacks Up Against GDPR
June 11, 2018 at 1:45 pm

While both the California Consumer Privacy Act and Europe’s General Data Protection Regulation address the collection of personal information by businesses, they are actually quite different. Here’s where they diverge and why the advertising trade orgs are lobbying like bandits to block the California act’s passage. The…

In the GDPR Era, Contextual Targeting is Making a Comeback
June 8, 2018 at 9:04 am

The ad-buying pendulum is swinging slowly but surely back to contextual targeting, thanks to the arrival of the General Data Protection Regulation. With so much market uncertainty surrounding the impact of GDPR, many ad buyers are reluctant to take risks with data-heavy audience targeting techniques. But contextual targeting, where…

The Top Technologies Publishers Will Buy in 2018
May 30, 2018 at 4:06 pm

Media executives reveal which technologies they plan to buy this year and why, exhibiting a more audience-centric approach than recent years and an overall desire to take back control of their own destinies.

California Ballot Measure Could Become ‘America’s GDPR’
May 30, 2018 at 12:08 pm

Call it privacy’s revenge. The California Consumer Privacy Act now appears likely to qualify for the ballot, with more than enough signatures to put the measure before voters in November. After that, it would have a reasonable chance to pass absent a well-funded campaign that might scare…

Here are the Data Privacy Notices Publishers are Showing their Europe-Based Readers
May 30, 2018 at 11:53 am

Europe’s General Data Protection Regulation laws are now in effect, and we’re getting a sense of what publishers have decided to implement on their websites as of May 25 — whether they’ve decided to block European Union and European Economic Area-based traffic outright, set up buckets of consent for…

GDPR: US News Sites Unavailable to EU Users Over Data Protection Rules
May 25, 2018 at 10:36 am

A number of high-profile US news websites are temporarily unavailable in Europe after new European Union rules on data protection came into effect. The Chicago Tribune and LA Times were among those posting messages saying they were currently unavailable in most European countries. The General Data Protection Regulation (GDPR)…

Google to Hold Talks With Publishers Over Their GDPR Concerns
May 21, 2018 at 11:11 am

Alphabet Inc.’s Google has agreed to meet with a group of publishers next week at four of its global offices to discuss their concerns about its preparations for Europe’s forthcoming General Data Protection Regulation, according to people familiar with the matter. Some publishers have been critical of Google’s stance on the sweeping new data-protection law…