Data

Lies, Damned Lies and Ad Blocking Statistics
June 2, 2016 at 1:49 pm

Spoiler alert: Ad blocking is a serious problem; it’s just a little unclear exactly how big of one. Take Britain. If you look at the IAB’s figures, which it conducted with YouGov, 22 percent of U.K. adults are blocking ads. Wait a minute, market research company GlobalWebIndex says the figure is 37 percent. According to Pagefair…

The State of LinkedIn’s B2B Media Plans
June 1, 2016 at 1:46 pm

“The effectiveness of display ads is one-tenth of the effectiveness of native and sponsored content,” says Russell Glass, who founded Bizo in 2008. Glass has been at the forefront of this transformation as the former king of B2B banner ads. “Engagement rates for sponsored content are greater than half a percent,” he adds, saying the…

How Top Media Companies Are Making Data a Part of Their Culture
May 31, 2016 at 12:20 pm

In today’s digital media landscape, publishers are collecting mounds of data on a daily basis, gleaning insights about how consumers interact with content through social media, newsletters, websites, and apps. But what do publishers actually do with all this data? How do the people within publishers’ organizations access this data and put it into action?…

How Mobile Readers Engage With Long- and Short-Form Content
May 25, 2016 at 11:15 am

In early May Pew Research Center published an eye-opening study that explored how mobile readers engage with long- and short-form content. The results surprised many in the industry. Pew reports that out of the 30 news sites it tracked over the course of September 2015, long-form content earned twice as much engagement from mobile readers…

How Can Publishers Use Data to Manage and Profit from Ad Block Users?
May 24, 2016 at 2:42 pm

Most publishers have always had a part of their business devoted to database marketing. In past years, this focused on subscription marketing, customer relationship management, and handling circulation targeting for print-platform products. With the growth of the digital side of the business, publishers have moved into the vastly more complex world of data management platforms…

How Publishers Are Using Data to Build New Revenue Streams
May 23, 2016 at 9:48 am

On June 21st Publishing Executive will be hosting the Data, Insight and Revenue Summit in New York City, gathering media executives from Forbes, ALM Media, Foreign Policy, and more. The goal of this half-day summit is to provide attendees with strategies that will help them integrate data into their day-to-day operations and build new product…

Algorithms, Clickworkers, and the Befuddled Fury Around Facebook Trends
May 20, 2016 at 2:07 pm

The controversy about the human curators behind Facebook Trends has grown, since the allegations made last week by Gizmodo. Besides being a major headache for Facebook, it has helped prod a growing discussion about the power of Facebook to shape the information we see and what we take to be most important. But we continue…

25 Creative Ways to Promote Your Mobile App
May 12, 2016 at 12:57 pm

How do you get people to notice your association’s app among the millions of others in the app stores? We’re glad you asked. PROMOTION STARTS AT HOME To maximize the number of eyes on your new mobile application, you’ll need to start at home base. 1. Create a search-engine-optimized webpage or microsite.This one-stop shop will…

The Economist Reveals Insights from Award-Winning Research into Millennials
May 12, 2016 at 12:53 pm

Nick Blunden, managing director at The Economist Group, outlined some of the findings and data about millennials, for companies interested in how they interact with the demographic. Blunden revealed that The Economist Group wanted to attract, market and interact with millennials. The single biggest group of new Economist subscribers are Millenials, he said. And, interestingly,…

Is Mobile News Consumption Reaching a Plateau?
May 11, 2016 at 2:53 pm

Social media and apps are a major destination for a large audience of mobile news consumers that may be nearing a saturation point, according to a report released Wednesday morning by The Knight Foundation. The report, commissioned from Nielsen by Knight, includes findings from 9,000 panelists who used meters to monitor their app usage. No…