Data

Why E.U. Privacy Regulations Spell Trouble for U.S. Publishers
April 12, 2016 at 10:11 am

American publishers have benefited from the largely self-regulated regime that has governed the U.S. digital advertising market. Though it has upended traditional business models and forced publishers to develop new and different tools of the trade, it has also provided a lucrative source of revenue. Since most U.S. publishers sell advertising into the domestic market,…

Uh-Oh, Some Publishers See a Drop in Facebook Traffic
April 8, 2016 at 1:23 pm

Some publishers saw their Facebook traffic nosedive last month, even as Facebook pushes initiatives designed to get users to stay in its app. A traffic analytics company, speaking anonymously to avoid getting on Facebook’s bad side, said Facebook traffic across clients, representing some of the biggest publishers, declined about 20 percent from January to March. The data…

The Internet of Things: B2B Publishing's Gold Rush
April 5, 2016 at 1:34 pm

The Internet of Things can be one of those terms that cause you to glaze over. How much bandwidth can we be expected to dedicate to every gee-whiz idea we hear? Now might be time to pay attention. The Internet of Things is going to make some companies in B2B business information a lot of…

Press Release: IDG Ranked as No. 1 Technology Publisher in the World, Per comScore
April 1, 2016 at 12:28 pm

Framingham, MA – March 30, 2016 – IDG properties drew a record-breaking 194.9 million unique visitors for February 2016, propelling it to be the #1 technology publishing company in the world, according to comScore. IDG has consistently ranked within the top 10 most visited properties and has increased its traffic 122% over the last six months, due to its…

Facebook Introduces Daily Video Metrics for Publishers
March 25, 2016 at 8:49 am

Facebook today announced that it’s adding daily measurements of how much people watch videos posted on the social network. Until now, people could see things like the number of views, the number of unique viewers, and the number of minutes that a video was viewed. Now, video publishers can find out how many minutes a…

Publishing Executive Launches Tech Summit “FUSE: The Convergence of Technology & Media”
March 21, 2016 at 1:56 pm

Publishing Executive is thrilled to announce the launch of FUSE: The Convergence of Technology and Media, an exclusive 2 1/2-day summit designed to accelerate the adoption of technology in the media industry. The technology powering the media business is more fragmented than ever. Media companies spend an immense amount of time trying to understand which…

The FT Is Launching a New Analytics Tool to Make Metrics More Understandable for Its Newsroom
March 18, 2016 at 1:31 pm

The Financial Times on Thursday launched a new newsroom analytics tool that’s meant to make audience data more accessible to its journalists. The tool, called Lantern, is an attempt to help the FT’s newsroom better understand metrics beyond pageviews and also help them figure out what types of stories are resonating with its readership as…

Data-Driven Marketing: Getting in the Game
March 16, 2016 at 12:47 pm

Editor's Note: Publishing Executive's sister publication Target Marketing is hosting a free webinar on March 24th titled Data-Driven Marketing: Getting in the Game. The webinar will educate attendees on how to utilize data to personalize the customer experience, how data can be leveraged to acquire new audience, and what tools companies should invest in to…

Press Release: AAM Launches New Solutions to Provide Valid, Verified and Visible Metrics for Media Owners and Advertisers
March 10, 2016 at 2:18 pm

ARLINGTON HEIGHTS, Ill. (March 10, 2016) – The Alliance for Audited Media is launching a suite of new products to help premium publishers showcase the reach of their brands across platforms and give media buyers easy access to independently verified information about those brands and channels. The newly announced products are designed to help both sides…