Data

What Facebook’s Ban of 3rd Party Data Means for Media Companies
April 2, 2018 at 12:18 pm

Over the past few days, Facebook announced two significant changes positioned as privacy enhancing moves.  One of those changes went under the radar, but the other change has some people steaming mad, some stock prices plunging and most people asking the question “what does this mean for me?”  For media and publishing companies, this shift…

Publishers Bristle at Agencies’ Demands for First-Party Data
April 2, 2018 at 10:34 am

Ad agencies using data to retarget publishers’ audiences is nothing new. But multiple publishers said they’re getting more frequent, onerous demands from ad agencies wanting to get their hands on that audience data. Sometimes agencies merely ask for the audiences’ social media IDs so the agency could retarget them on Facebook, using people’s Facebook’s IDs.…

Ad Industry Sources Slam Facebook's Latest Privacy Move
March 30, 2018 at 11:22 am

Facebook's move to block third-party data providers from its advertising platform limits what companies know about users' shopping habits – and renders an industry of personal information brokerage less effective. But industry insiders say that the move is mostly about optics, and could actually increase Facebook's control…

To Comply with GDPR, Google Asks Publishers to Manage User-Data Consent
March 26, 2018 at 10:07 am

Google is asking publishers in Europe to obtain consent for data use and ad targeting under the new General Data Protection Regulation (GDPR) privacy rules, which go into effect May 25. Companies operating in Europe are required to gain opt-in consent for collection and use of personal data under the…

Press Release: Randall-Reilly Acquires Smart Rhino Labs
March 23, 2018 at 10:46 am

TUSCALOOSA, Ala. (March 22, 2018) - Randall-Reilly announced today that it has completed the acquisition of Smart Rhino Labs, which offers recruiting services in the trucking industry. Randall-Reilly is the leading provider of B2B data and data-driven marketing services, media and events for the trucking, construction, agriculture and additional industrial markets. Key company leadership at Smart…

Google News Initiative Announced to Fight Fake News and Support Journalism
March 21, 2018 at 8:00 am

Google is announcing new efforts today to support the media industry by fighting misinformation and bolstering journalism, which will live under a newly announced umbrella called the Google News Initiative. Google already offers something similar in Europe through the Digital News Initiative, but the Google News Initiative is intended…

IAB’s Proposed Framework for GDPR ‘A Non-Starter’
March 19, 2018 at 11:06 am

A second publisher-side advocate has come out against the Interactive Advertising Bureau (IAB)’s proposed consent framework. Jason Kint is the CEO of Digital Content Next, a New York City-based trade association of about 70 premium publishers in the US and Europe, including The New York Times, ESPN, The…

New Initiative Deploys Humans to Review, Research and Rate U.S. News Sites
March 9, 2018 at 8:00 am

The Denver Post? GREEN. The fake news site the Denver Guardian? RED. A site that’s not putting out deliberately fake news, but is overwhelmingly influenced in its coverage by a funder that it’s not eager to disclose? Maybe a YELLOW. That’s the proposed ratings system underlying NewsGuard, an initiative launched…