How to Build a CDP RFP Generator
October 15, 2018 at 10:22 am

Recent discussions with Customer Data Platform buyers and vendors have repeatedly circled around a small set of questions: what are the use cases for CDP? (This really means, when should you use a CDP and when should you use something else?) what are the capabilities of a…

How the BBC Ties Memory to Branded Content Effectiveness
October 12, 2018 at 11:02 am

For content studios to continue growing, they need to prove their ads work. BBC StoryWorks, the content marketing division of BBC Global News, has studied how content triggers long-term memory and in turn drives results for brands. The Science of Memory study, which came out Oct. 11, is an extension of the work the BBC started…

Study: Magazine Publishers Still Eager for Print Innovation, But Want to Test Drive First
October 8, 2018 at 4:56 pm

I often hear folks in the magazine industry lament the fact that there’s not an appetite for innovating and reinventing print publications, despite the still significant role print plays in many publishing companies’ business models. We’ve reported on some interesting innovations and possibilities for making print products more targeted and data-driven. Earlier this year Elle…

The Facebook Pixel Will Add a First-Party Cookie Option
October 8, 2018 at 12:57 pm

Facebook is following in the footsteps of Microsoft and Google by introducing a first-party cookie option for the Facebook Pixel that will enable advertisers globally to continue to access data from Apple’s Safari browser. Advertisers will be able to use this data to measure and optimize their campaigns on the social network. Facebook said advertisers…

Top Tweets from the 2018 FUSE Media Summit
October 4, 2018 at 1:03 pm

With the FUSE Media Summit having just wrapped up for another year, we wanted to take a moment to share some of the conversations that were happening around the event on social media. Now in its third year, FUSE Media brought top media technology executives and cutting-edge tech vendors to Philadelphia for three days of…, Notablist Make Internal Data Public to Help Marketers See Beyond Walled Gardens
September 28, 2018 at 11:11 am

Two New York City-based companies are — separately — making available their internal marketing data: is unveiling its “attention map” of Net topics, and Notablist is detailing the tech stacks behind brands’ emails. About the Currents platform.’s new Currents attention platform is out in a free version and two premium…

Old Media Giants Turn to VC for Their Next Act
September 24, 2018 at 2:43 pm

The Web 1.0 and Web 2.0 eras weren’t kind to the world’s largest media conglomerates, throwing their business models into question, creating whole new categories of content consumption, and bringing online competition to subscription and ad pricing. Many of the media giants from the 1990s and early…

Ad Buyers Prepare for Headaches After Facebook Cuts off Third-Party Data
September 21, 2018 at 10:08 am

Facebook’s decision to cut off third-party data access to advertisers will force them to get that data on their own starting Oct. 1. Previously Facebook had gathered this data for advertisers using its self-service ad buying tool and made the data available through its Partner Categories ad targeting option. After the Cambridge Analytica scandal, the social…

Legitimate Interest vs. Publisher Consent: Two Routes to GDPR Compliance
September 20, 2018 at 11:13 am

Publishers’ initial response to the EU General Data Protection Regulation (GDPR) was extreme, with some removing programmatic ads from their European audience and others blocking all traffic from Europe to remove the risk of non-compliance. But for sites with meaningful EU traffic, halting programmatic advertising or cutting off access for European users simply isn’t an…