Data

Hearst's VP of Data on Connecting the Data Dots
October 1, 2014

Rick McFarland likes to compare his work at Hearst Corporation's data services to the creation of the Interstate Highway System. Before the Interstate System, it was a bumpy ride from coast to coast, fraught with dead-ends, detours, and sluggish speeds. Improving the nation's roads had been a long-standing ideal, but it really wasn't until President Eisenhower championed the military and economic value of a robust interstate highway that funding was put in place and action was taken.

ALM's Chief Digital Officer: Publishing's Future is Digital AND Data-Driven
August 1, 2014

ALM Media's Jeff Litvack is bullish on digital magazines. If paired with a smart web strategy, useful mobile apps, and the data that connects all the pieces, the chief digital officer expects digital magazines will in the future serve much the same role printed magazines have in the past

Data-Driven Publishing: Know Thy Audience
February 1, 2014 at 7:00 pm

Publishers have long been adept at gathering information about readers and audiences in the interest of producing better content and more effective advertising. But these processes were a lot more simplistic "back in the day" of print-centric magazines.

Publishing Executive Contributor Guidelines
December 9, 2013

Thank you for your interest in writing for Publishing Executive. We're eager to hear what's weighing on your mind and the wisdom you'd like to share with our readership of publishing industry professionals. But first, some housekeeping...