Audience measurement firm ComScore Inc. agreed to acquire rival Rentrak Corp. in an all-stock deal that aims to reshape the business of sizing up what consumers are watching—and the ads they are seeing—whether on TV, the Web, or mobile devices. ComScore, known for its Internet-traffic measurement capabilities, and Rentrak, which uses set-top box data to…
The one-year anniversary of the launch of The Magazine Media 360° Brand Audience Report demonstrates that magazine media is a healthy and vital source of news, information and entertainment for today's consumers with 9.7% year-over-year total audience growth. Since introducing the new metric one year ago today, the industry has been on a steady course to demonstrate that consumer demand remains high for magazine media content across platforms. As part of this milestone, the MPA Board of Directors announced today that President and Chief Executive Officer Mary G. Berner will be leaving MPA as part of a planned transition.
Given magazine publishers’ surfeit of competition from free, high-traffic websites and services that disaggregate content (think Facebook, Google News, and Flipboard), it’s time to refine methods for determining what your content is doing for you, and for making sure you’re squeezing as much revenue out of it as possible. That’s where content analytics comes in.…
Growth hacking is a common term used in the startup world, describing the strategies used to grow a business quickly and affordably. It's the same mindset that has propelled certain media startups like Buzzfeed and Medium to prominence today. But growth hacking isn't just for startups, argues Mezzobit founder and CEO Joseph Galarneau who is also the former digital general manager of Newsweek and The Daily Beast. Legacy publishers can adopt these strategies too, though it requires significant organizational overhaul and cultural change.
Popular thought has it that the Internet has allowed us to usher in something that is known generally as the 'knowledge economy' or the 'information age'. I happen to believe that society is already moving out of that era and on to 'the human era', an era where we are re-asserting our humanity.
Every brand is attempting to deliver a unique experience for every single person it engages with. This is not a new challenge -- it is a longtime dream of marketers. But only now are we even starting to pull together the technologies needed to deliver on that vision -- and there is still a ways to go. But make no mistake: the technology is getting there. And fast.
The B2B world has changed says Peter Goldstone, CEO of Hanley Wood. And along with it, so has his company. While Hanley Wood remains dedicated to serving the residential and commercial design and construction industries, how it goes about that task has evolved
"Data" has become the magazine industry buzzword du jour -- and for good reason. Publishers are finding that through their digital issues and online properties they can gather more insights about their readers than ever before. Some publishers, particularly in the B2B sector, are translating those insights into qualified prospects for their advertisers. By tracking reader behavior and interests, publishers can offer advertisers more than brand awareness. They can promise a list of high-value prospects who are ready to buy.
There is an adage that states "you are what you do, not what you say you'll do." But until very recently media companies only considered what people said, relying solely upon self-reported data (such as online registration forms) for marketing purposes. Not only do these profiles quickly become stale, but frequently they're not even accurate to begin with, as readers had little incentive to properly fill them out. By way of example, the most selected job title for ALM publication readers (primarily attorneys) who filled out an online profile form to access ALM articles in 2012 was "other
Rick McFarland likes to compare his work at Hearst Corporation's data services to the creation of the Interstate Highway System. Before the Interstate System, it was a bumpy ride from coast to coast, fraught with dead-ends, detours, and sluggish speeds. Improving the nation's roads had been a long-standing ideal, but it really wasn't until President Eisenhower championed the military and economic value of a robust interstate highway that funding was put in place and action was taken.