Data

Google News is Broken
February 11, 2019 at 1:31 pm

There's been a lot of discussion about the future of publishing over the last few years, particularly as Facebook traffic began cratering, leaving publishers scrambling to find new sources of traffic. What's never really discussed, however, is how those platforms work, and how news sources end up getting mountains of traffic from them, let alone…

The Rise of the Robot Reporter
February 6, 2019 at 11:58 am

As reporters and editors find themselves the victims of layoffs at digital publishers and traditional newspaper chains alike, journalism generated by machine is on the rise. Roughly a third of the content published by Bloomberg News uses some form of automated technology. The system…

The Future of Media is Niche
January 30, 2019 at 11:29 am

The future of publishing belongs to those that focus on niche areas partly because the internet has reduced distribution costs to zero, according to Ben Thompson, author of the daily tech and media analysis note, The Stratechery. What's happening: Thompson argues in his email to subscribers that the recent layoffs at BuzzFeed underscore this point.…

Google Slapped with $56.8 Million Fine for GDPR Consent Violations
January 23, 2019 at 10:47 am

Google is now the recipient of the largest fine yet handed out under GDPR. The 50 million euro penalty ($56.8 million) was imposed because France’s data protection regulator (CNIL) said the company was not sufficiently transparent about the use of personal information and didn’t obtain specific consent for ad-targeting purposes. Penalty comes…

Newsonomics: 18 Lessons for the News Business from 2018
January 2, 2019 at 11:19 am

We live in transgressive, new-Orwellian times. Fact has been subverted by forces beyond our imagination, both newly minted and old school. Truth, elusive truth, is now in the mind of the subscriber. Yes, it is subscribers, along with their digital payments, who are transforming what’s working best…

Why First Party Data Should be Your First Priority
December 26, 2018 at 10:19 am

As the impact of GDPR crystallizes, not surprisingly, walled gardens are imposing a new wave of data restrictions on advertisers. Their narrow interpretation of GDPR regulations is limiting agencies access to data, measurement and ad serving. This is triggering advertisers to become increasingly interested in a full view of…

Setting A CDP (Or Any Tech) Up for Success
December 13, 2018 at 12:59 pm

Last week I wrote a piece on how first-party data is growing in value to marketers and how publishers should respond. As a follow-up I wanted to highlight one of the presentations made during a webinar we hosted earlier this week on How Publishers Are Using CDPs to Better Engage & Monetize Audiences. Many publishers…