Data

Will Google’s Homepage News Feed Repeat Facebook’s Mistakes?
October 31, 2018 at 10:24 am

I woke up this morning to two pieces of news that I couldn’t help but see as two sides of the same coin: Brazil elected a person who very clearly looks like a demagogue who weaponized social media to win, and Google finally placed a news feed on its mobile homepage.…

Facebook is Now Downranking Stories with False Headlines
October 29, 2018 at 11:24 am

As of this week, fact-checking outlets working with Facebook can debunk and slow the spread of headlines that are false even if the whole story isn’t — a change that adds nuance to the types of misinformation the platform is asking fact-checkers to flag. On Monday,…

Financial Times Launches New Tool to Help 'Knowledge-Hungry' Subscribers Track Their Reading
October 26, 2018 at 12:03 pm

"Think for a moment – what if you could somehow introduce some aspect of tracking in the news-reading experience?," asked James Webb, group product manager, Financial Times, at Hacks Hackers London last night (16 October). The publisher has today launched Knowledge Builder, a new tool to help readers take control of the amount of information they read about a topic.…

How to Build a CDP RFP Generator
October 15, 2018 at 10:22 am

Recent discussions with Customer Data Platform buyers and vendors have repeatedly circled around a small set of questions: what are the use cases for CDP? (This really means, when should you use a CDP and when should you use something else?) what are the capabilities of a…

How the BBC Ties Memory to Branded Content Effectiveness
October 12, 2018 at 11:02 am

For content studios to continue growing, they need to prove their ads work. BBC StoryWorks, the content marketing division of BBC Global News, has studied how content triggers long-term memory and in turn drives results for brands. The Science of Memory study, which came out Oct. 11, is an extension of the work the BBC started…

Study: Magazine Publishers Still Eager for Print Innovation, But Want to Test Drive First
October 8, 2018 at 4:56 pm

I often hear folks in the magazine industry lament the fact that there’s not an appetite for innovating and reinventing print publications, despite the still significant role print plays in many publishing companies’ business models. We’ve reported on some interesting innovations and possibilities for making print products more targeted and data-driven. Earlier this year Elle…

The Facebook Pixel Will Add a First-Party Cookie Option
October 8, 2018 at 12:57 pm

Facebook is following in the footsteps of Microsoft and Google by introducing a first-party cookie option for the Facebook Pixel that will enable advertisers globally to continue to access data from Apple’s Safari browser. Advertisers will be able to use this data to measure and optimize their campaigns on the social network. Facebook said advertisers…

Top Tweets from the 2018 FUSE Media Summit
October 4, 2018 at 1:03 pm

With the FUSE Media Summit having just wrapped up for another year, we wanted to take a moment to share some of the conversations that were happening around the event on social media. Now in its third year, FUSE Media brought top media technology executives and cutting-edge tech vendors to Philadelphia for three days of…

Parse.ly, Notablist Make Internal Data Public to Help Marketers See Beyond Walled Gardens
September 28, 2018 at 11:11 am

Two New York City-based companies are — separately — making available their internal marketing data: Parse.ly is unveiling its “attention map” of Net topics, and Notablist is detailing the tech stacks behind brands’ emails. About the Currents platform. Parse.ly’s new Currents attention platform is out in a free version and two premium…