Data

Old Media Giants Turn to VC for Their Next Act
September 24, 2018 at 2:43 pm

The Web 1.0 and Web 2.0 eras weren’t kind to the world’s largest media conglomerates, throwing their business models into question, creating whole new categories of content consumption, and bringing online competition to subscription and ad pricing. Many of the media giants from the 1990s and early…

Ad Buyers Prepare for Headaches After Facebook Cuts off Third-Party Data
September 21, 2018 at 10:08 am

Facebook’s decision to cut off third-party data access to advertisers will force them to get that data on their own starting Oct. 1. Previously Facebook had gathered this data for advertisers using its self-service ad buying tool and made the data available through its Partner Categories ad targeting option. After the Cambridge Analytica scandal, the social…

Legitimate Interest vs. Publisher Consent: Two Routes to GDPR Compliance
September 20, 2018 at 11:13 am

Publishers’ initial response to the EU General Data Protection Regulation (GDPR) was extreme, with some removing programmatic ads from their European audience and others blocking all traffic from Europe to remove the risk of non-compliance. But for sites with meaningful EU traffic, halting programmatic advertising or cutting off access for European users simply isn’t an…

How Media Companies Should Get Started with Business Intelligence
September 6, 2018 at 10:31 am

There has been much discussion in the media space about business intelligence (BI) and how it can help drive a host of key objectives. BI encompasses the tools (usually dashboards) that use a company’s data to improve business decisions and performance. For a publisher, that could mean helping, in real-time, journalists focus on content categories…

Letting the Machines Do the Work: What I’m Eager to Learn at About at the FUSE Media Summit
August 30, 2018 at 12:42 pm

One of my favorite interviews during my time at Publishing Executive was with the then VP of Data for Hearst Corporation Rick McFarland. McFarland likened the work he was doing at Hearst to integrate systems and data throughout the organization to the construction of the US Interstate Highway System, which accelerated speed of communication, connectivity,…

Economist Group to Sell CQ Roll Call to FiscalNote
July 27, 2018 at 12:27 pm

The Economist Group plans to sell CQ Roll Call to technology and data startup FiscalNote, with the acquisition expected to close later this year, the companies announced Wednesday. Following the deal, the Economist Group — publisher of The Economist magazine — would take on an 18 percent equity stake in the combined company, and its…

Why Launch of Google Podcasts is a Huge Deal for the Industry
July 18, 2018 at 12:32 pm

Right now, I've got 76 podcast subscriptions on my Google Pixel. Before switching from iPhone to Android in 2012, I spent hours online reading forums in search for a suitable Android podcast alternative. At the time -- and still now -- iTunes podcasts (now Apple podcasts) were the gold standard in podcast listening. Since I've…