Digital Magazines

A Decade of Delusions: 10 Things We Got Wrong About Publishing in the Digital Age
October 15, 2018 at 9:31 am

A decade ago this month, despite not knowing my RSS from a hole in the ground, I created a blog called Dead Tree Edition out of desperation. As a “print guy” in a magazine industry undergoing digital disruption, I knew I would soon be obsolete if I didn’t become more versed in web publishing. So…

Google, Condé Nast Reveal Pixel Magazine Cover Campaign
October 10, 2018 at 10:48 am

Get ready for more magazine covers to be in the hands of advertisers. In its biggest simultaneous cover campaign, Condé Nast handed over seven November magazine covers to be photographed with Google’s newest Pixel 3 phone as part of a paid advertising…

Hearst Magazines Poised for Print Changes Under Troy Young
October 5, 2018 at 12:05 pm

Like every other magazine publisher, Hearst is going through a period of significant change, and now it has a new pair of digitally focused leaders to push it forward. Troy Young, who in July succeeded longtime Hearst Magazine president David Carey, is said by industry sources to be on a mission of…

6 Ways to Adjust to Google’s Emphasis on Authors in Revised Search Guidelines
September 26, 2018 at 3:23 pm

OK, fellow publishers, Google is on to us. And that probably means readers are on to us as well. As I’ve noted before, Google has generally been kind to magazine media publishers, tweaking its search engine to favor results from respected web sites, especially those with storied print brands. But the latest version of Google’s…

New York Media Builds A Digital Empire On The Legacy Of Its Iconic Print Magazine
June 29, 2018 at 8:44 am

In the last decade, New York Media, the parent company of New York magazine, has aggressively expanded its digital offerings, adding six topic-oriented sites that have carved out their own space as standalone brands, built on the 50-year-old legacy of one of the most successful print magazines of all time. It’s a remarkable story. When New York launched in…

Are Digital Magazine Apps A Stepping-Stone to Paid Content?
June 25, 2018 at 1:25 pm

The conventional wisdom on digital magazines is that they’re dead, at least as a custom format, separate from print and enhanced for the tablet or phone. Apple often gets the blame - killing Newsstand killed digital magazines. But the shuttering of Apple’s standalone magazine space, as awful as it always was, was a symptom not…

Once Considered Mortal Enemies, Print & Digital Are Living Happily Together
June 13, 2018 at 2:19 pm

Both sides were wrong. “In three years, none of this will be in print,” a senior publishing executive told me, six years ago, about two magazines that are still profitable and still in print. Mr. Print Is Dead thought magazine publishing would soon be all about apps and the web. (You see, kids, back then…

Do You Want to Write for Publishing Executive?
May 25, 2018 at 9:57 am

At Publishing Executive, we strive to provide insight and advice that is thought-provoking and useful to those working throughout the spectrum of the publishing industry. From those leading sales strategy to the technology gurus to the C-suite executives, our mission is to gather information and provide insight that will help media and publishing companies to…

Hearst Magazines Buys Minority Stake in Gear Patrol to Ramp Up E-Commerce
April 27, 2018 at 10:20 am

Hearst Magazines is acquiring a minority stake in Gear Patrol, a digital and print publication focused on products and enthusiast communities, to help the company branch out into more e-commerce efforts to diversify revenue. Gear Patrol is in the emerging crop of digital media companies that specializes in e-commerce, generating revenue by referring readers to…