Digital Magazines

The Fader Announces Quarterly Digital-only Publication
March 21, 2008

The Fader this week announced the quarterly digital-only F2 series. To be available as a free download on iTunes and at, F2 is a music-driven digital publication that re-imagines seminal music genres via their contemporary manifestations—taking musical movements like folk, blues and classic rock and finding the contemporary artists who represent today’s version of classic bands and movements. The digital publication will be sponsored by Timberland. Each F2 supplement will focus on one genre and five of the emerging artists who serve as the genre’s modern day emissaries. The first in the series will be “The New Disco” with a launch date of

Can the Kindle Spark E-Paper?
March 1, 2008

In reviewing the Amazon Kindle, it is necessary to split the review into two parts: analysis of the device and of the e-paper it uses. I have read three novels (the “John Carter of Mars” series), two magazines and one newspaper on the Kindle. Here are my reactions to the three experiences: • The e-book experience is excellent and enjoyable. • The e-newspaper experience is fair, but the visuals, photos and charts are nonexistent, and that colored my reading and expectations. • The e-magazine is a complete flop. All that was delivered was straight text in a flat format. What distinguishes

Are You Ready for the Digital Magazine Explosion?
February 15, 2008

Gloria Adams is passionate about what she views as the emerging role of digital editions in the magazine industry. As senior vice president of audience development and book publishing at Tulsa, Okla.-based PennWell Publishing, she has championed the format since the business-to-business publisher experimented with its first digital edition in 2002. Today, PennWell publishes digital editions of most of its print magazines, as well as digital-only magazines, and has seen subscriptions to these editions grow. “We probably have in excess of 20 percent of our subscribers across the board that now receive their magazines digitally,” says Adams. Adams spoke with Publishing Executive Inbox about

Will Digital Editions Survive?
February 1, 2008

There are some things that seem certain to me. AOL is a goner and now Yahoo! with its 14,000 employees (yes, 14,000!) is doomed as well (although with Microsoft’s just-announced $45 billion bid for the company it may just take another shape).

Then there’s this fascinating story about print publishers getting introduced to digital editions. I first learned about them more than five years ago when I was asked to research and interview vendors offering basically three flavors of digital editions: Flash, PDF and some proprietary technology that used XML and/or JavaScript. Among other things, the companies showcased peel-back page animation (with that always useful

The Digital Edition: Heading Toward Its ‘iPod Moment’?
October 1, 2007

When approaching the subject of digital editions—those e-publications that preserve print layouts in a user-friendly format, often enhanced with embedded multimedia features—an obvious question comes to mind: What can this platform offer a publisher that a good Web site cannot? “That’s the question we get all the time,” says Cimarron Buser, vice president of marketing and product planning at Southborough, Mass.-based Texterity Inc., who recently pioneered a digital publishing solution for the Apple iPhone. “We know that the way people read Web sites is different from the way they read magazines,” says Buser. “Web sites are more episodic; there’s a lot of

Texterity Receives Patent for Digital Magazine Publishing Technology
September 28, 2007

Texterity Inc., a provider of more than 400 digital magazines, announced this week that it has received a U.S. patent for its technology that transforms print magazines into digital format for access by Internet users via virtually any Web browser. This technology also recently enabled Texterity’s launch of the first digital magazine interface designed specifically for the Apple iPhone. The Southborough, Mass.-based company received the patent for its Published Web Format (PWF) “system and method for converting a page description file to a composite representation thereof for fast Web viewing,” according to the United States Patent and Trademark Office (USPTO). “Texterity’s patented technology enables

How Digital Editions Can Refresh Your Magazine’s Brand
September 28, 2007

Magazine publishing executives are well aware of how imperative branding is to achieving success in the marketplace. However, a survey sponsored by the American Marketing Association and independent firms Luth Research and MiresBall recently revealed that revitalizing your brand every three to five years also is a critical part of that process. Citing that survey, Southborough, Mass.-based Texterity Inc.––a provider of complete digital publishing solutions––has issued a white paper entitled “Refreshing Your Magazine’s Brand Through Digital Editions,” which stresses the importance of Internet-based publishing and offers practical advice on how to maximize its effectiveness. Texterity made headlines this week with the announcement that it

Publishing Business Conference and Expo Announces Keynote Speaker for 2008 Show
September 7, 2007

Publishing Executive magazine and its sister publication Book Business magazine have announced the keynote speaker for the 2008 Publishing Business Conference and Expo (, an annual event held each March in New York City attracting thousands of executives from the magazine- and book-publishing industries. Peter Legge, the president and CEO of Canada Wide Magazines and Communications and an internationally acclaimed public speaker, will deliver the conference’s keynote address on Monday, March 10 at 9:15 a.m. The 2008 Publishing Business Conference and Expo is scheduled for March 10-12 at the New York Marriott Marquis Times Square. “This is very exciting news that our conference

New Digital Edition Boosts Online Subscriptions for Paintball Publication
August 24, 2007

Founded in 2000, Paintball 2Xtremes magazine is a source of news and information for the paintball community. Recognizing the audience is relatively young and digitally inclined, the magazine’s Publisher Cheryl Amata began pushing for a digital edition last year. With the help of digital editions provider E-Book Systems, her staff developed and promoted a digital edition that has spurred online subscription growth of more than 100 percent since the tool’s introduction at the beginning of 2007. Amata spoke with Publishing Executive Inbox about the importance of a digital edition option for readers, the challenges she faced in developing the new offering, and her thoughts

Hearst Digital Media Launches Online Magazine for Latina Teens
August 17, 2007

Hearst Magazines Digital Media announced this week the launch of, an online magazine for 15-year-old Latina girls planning their quinceaneras and the next 15 years of their lives. The site, which will be live August 29, will feature bilingual content, including celebrity interviews and advice, e-cards, videos, make-up how-to’s, flipbooks and blogs. “ is the ultimate source for planning the most important event in a Latina teen girl’s life and beyond,” says Christopher Johnson, content director, Hearst Magazines Digital Media. “This new site has an empowering message to share with a sector of the teen population that is often under-recognized. With, we