Digital Magazines

Texterity Debuts Digital Magazine Tool for Apple’s iPhone
July 27, 2007

Texterity Inc., a Southborough, Mass.-based digital publishing solutions provider, has launched a beta version of the first digital magazine interface and portal designed for the Apple iPhone. With the new tool, iPhone users are able to view and browse select publishers’ entire magazines, as originally published, on their phone. The beta version, which launched this week, currently contains more than 20 consumer and business-to-business magazines. “The iPhone is a leap forward in the integration of the Web and mobile devices. We are excited to provide the benefits of a complete magazine in a portable format that can be viewed virtually anywhere,” says Cimarron

CMP Debuts New Digital Edition, Web Site for DB2 Magazine
June 29, 2007

CMP Technology, a business-to-business publisher and subsidiary of United Business Media, announced this week the debut of a new community-driven Web site for DB2 Magazine—a solutions-oriented publication targeted at IT professionals who work in the IBM data management environment. The news comes just two weeks after CMP announced plans to lay off 200 employees and shutter a number of titles. The downloadable, printable digital edition of DB2 Magazine includes all feature articles and columns contained in the print version. The new Web site offers a number opportunities for user participations, including a new wiki devoted to IBM information management technologies and blogs written by

Survey Says: Digital Magazine Readers Satisfied, Engaged and Relying Less on Print
May 25, 2007

The results of a recent survey of more than 99,000 current digital magazine readers show that the large majority of these readers are both satisfied and engaged by their digital editions. The second annual “Digital Magazine Reader Survey,” conducted by Southborough, Mass.-based Texterity Inc., a digital magazine solutions provider, polled current users of more than 110 different publications’ digital magazines, powered by Texterity’s own technology. The survey, which was BPA Worldwide-certified and had a 12-percent response rate, also indicated a decrease in many of these readers’ reliance on print. Among the survey’s highlights: • Eighty-eight percent of respondents indicated they are “very satisfied” or “satisfied” with

How Your Print Editions Can Benefit from a Digital Environment
April 13, 2007

The decision to take your publication digital is a tough one for publishers to make. Often the personal reasons for staying in print, or publishing only in print, outweigh the economical reasons for going digital. An online version of the publication not only allows the publisher to make immediate changes to ad placements, stories or other information, it also cuts printing costs and allows the end user to view specific portions of the publication. This allows for a more focused advertising base, lower production costs, and more accurate, up-to-date information. The following information is adapted from a white paper issued by Thomas Technology Solutions, a

The Multimedia Promıse
March 1, 2007

Opportunities to create additional ad revenue for your company are around virtually every corner if you’ve got fast-growing multimedia roots, so say many publishing executives. Your ever-growing advertising garden may consist of advertising and sponsorship opportunities in: print magazines, e-newsletters, blogs, digital editions, mobile content, podcasts, CD inserts, vertical e-newsletters, webcasts, Web sites, streaming video, custom publishing, targeted e-mail blasts, Web 2.0 sites where the audience posts the content, “ask the expert” column sponsorships, tutorials, sponsorships of gated sites … and anything and everything else that may become hot overnight. Publishing Executive spoke with six industry insiders across several different market segments to

Integrated Publishing Ad Sales Strategies That Work
February 9, 2007

Playboy magazine, arguably the most well-known men’s magazine in the world, is no stranger to integrated publishing and selling advertising across multiple platforms. With ventures in print, TV, online and radio, Playboy is knowledgeable about selling ads across multiple mediums. According to Lauren Melone, vice president, public relations, Playboy Enterprises Inc., the magazine has a circulation of 3 million in the U.S. alone. She says that Playboy was the first national magazine to have a Web site, launched in August 1994. Publishing Executive Inbox asked Louis R. Mohn, vice president and publisher, Playboy Enterprises Inc., for his thoughts on integrated ad sales strategies that

Living Life in Platform Neutral
February 1, 2007

Andrew Weber, president and CEO of Farm Journal Media, holds a firm mental blueprint of his company’s goals and mission for the future—a blueprint that reflects the continued utilization and advancement of the company’s multimedia platforms. Farm Journal Media develops cross-platform editorial content to cover any subject important to farmers and ranchers. Weber understands that content delivery methods are crucial, because when your content is delivered in a way that is inconvenient and unreliable to your customer, your content means nothing. And he practices what he preaches. Farm Journal is not only growing its digital products significantly—from the Web to TV—but its print

Digital Editions Today: An Era When Customers Expect More
February 1, 2007

If you haven’t launched a digital edition of your publication(s), some would say you’re missing out on opportunities for building circulation and cutting postage costs. Many publishers have not only reached new subscribers with digital magazine formats, but they also have cut their mailing costs by converting some subscribers to digital and sending their promo lists the digital edition instead of the print magazine. For many others, their digital editions may be a couple of years out of the gate. In some cases, the technology solution purchased back then didn’t turn out to be ideal for their publication or audience, so they may be

Forbes and Reuters Among First U.S. Companies to Launch Mobizines
December 20, 2006

Independent mobile magazine publishing company Refresh Mobile is hitting the United States with its Mobizines product, according to an article that ran on Monday in Marketing Week. Refresh Mobile also has announced that it will launch its Mobizines product in Germany, and recently launched in South Africa, according to the article. Forbes and Reuters are named as among the first in the United States to sign on with Refresh Mobile to offer their magazines in mobile format. In the Marketing Week article, Refresh Mobile chief executive Scott Beaumont comments: “This year we have achieved our two main objectives: to introduce a compelling and user-friendly

10 Tips for Launching a Digital Edition
December 1, 2006

1. Consider branding in your selection of a solution. 2. Select a solution that enables you to tap digital’s full potential, such as interactivity, scrolling images, audio and video enhancement capabilities, etc. 3. Promote your digital edition throughout your Web site, in your e-newsletters, in your print publications, through blogs, and on other relevant sites to boost subscriptions and take advantage of subscription-mailing savings. 4. Encourage subscribers to pass the digital editions on to friends/colleagues. 5. Evaluate your long-term needs before deciding on a solution. 6. Compare costs of licensing software vs. paying a per-page fee. 7. Weigh the pros and cons of fixed fees vs.