Digital Magazines

Shopping for a Digital Editions Solution?
December 1, 2006

With the Internet becoming a greater part of our lives, it seems that the digital underground has quickly become mainstream for publishing companies. It’s only natural that we’d want our print publications to be available digitally. Just as naturally, we might even want a few of the bells and whistles that can come with a product containing audio and video capabilities. Here, Publishing Executive shares some tips from publishing executives on finding the right digital edition solution for your publications and how it can affect your bottom line. Tom Boyles, editor of PMQ (, a pizza industry publication based out of Oxford, Miss.,

Quark Names Raymond Schiavone President and CEO
November 3, 2006

Quark Inc. announced Wednesday that Raymond Schiavone, a veteran software company CEO and former GE executive, has joined the company as president and CEO. “Quark remains the best-of-breed choice for the creative professional, as demonstrated by our recent QuarkXPress 7 release,” said Schiavone. “Over the coming years, our customers will see us not only growing our product line, but also providing additional value through expanded strategic partnerships and focus on customer service and support. We will continue to lead the industry by bringing innovative solutions to market and providing state-of-the-art tools for creative professionals.” Acting president Linda Chase will remain with the company in her

Adobe Unveils Digital Editions Public Beta
November 3, 2006

Adobe Systems Inc. introduced the public beta of Adobe Digital Editions, a Rich Internet Application (RIA) for digital publishing. With native support for Adobe Portable Document Format (PDF) as well as an XHTML-based reflow-centric publication format, Digital Editions delivers a way to acquire, read and manage content, including e-books, digital magazines, digital newspapers and other digital publications. Initially available as a free public beta for Windows, Digital Editions will support Macintosh systems as a universal binary application, Linux platforms, as well as mobile phones and other embedded devices in future versions. “Adobe Digital Editions builds on the ubiquitous reach of PDF and Flash and will

August 1, 2006

FastStats Digital Edition Readers Highly engaged With Advertisers • 91% of digital edition readers take action after reading an ad in a digital edition. • 83% of digital edition readers look at an advertiser’s Web site. • 41% forward information about an advertiser to a friend or colleague. • 32% recommend a product or service. • 24% purchase a product or service based on an ad in a digital edition. Source: Texterity’s BPA Worldwide-certified survey of 31,596 digital edition readers. More Bids = More Savings • Print buyers see a 20%-40% reduction in cost when obtaining quotes from two or more vendors, on

Succeeding Online & in Print … an Interview with Hawaiian Style’s Publisher
June 16, 2006

Doug King, who lives in Dallas, but spends several weeks a year in Hawaii, describes Hawaiian Style magazine as “like an Architectural Digest, but for Hawaii.” In the quarterly’s second year and having established a circulation base of 50,000, the publisher says he is now looking to cultivate a significant online presence—for both his readers and advertisers. The magazine relaunched its Web site in May to include not only a digital edition, but also a directory of advertisers and an art gallery. King enlisted solutions provider Infoswell in order to make his site more robust. Here he discusses the challenges a small publisher faces

Survey Says: Digital Edition Readers Highly Engaged With Advertisers
June 2, 2006

SOUTHBOROUGH, Mass.—Ninety-one percent of digital edition readers take action after reading an ad in a digital edition, according to a recent study conducted by digital editions provider Texterity and certified by BPA Worldwide. More than 30,000 digital magazine readers of 45 different publications received the survey with more than 20 percent of recipients responding. The week-long study conducted in mid-April also showed that 83 percent of digital readers look at an advertiser’s Web site, while 41 percent forwarded information about an advertiser to a friend or colleague. Thirty-two percent of readers recommended a product or service, and 24 percent purchased a product or service

What the Web Does Best
June 1, 2006

When Doug Harbrecht first signed on as Kiplinger’s new media editorial director, he was faced with a challenge to which many in today’s magazine industry can relate. The challenge was perhaps best summarized by Jann Wenner, Rolling Stone founder, in a recent Wall Street Journal interview: “The trick is to figure out what the Web does better, and let it do that, and then see what the role of the magazine is and what the magazine does better.” Sounds simple enough. But as many in publishing know, it’s just not that easy. It helps to have the right people holding the reins. Kiplinger’s

Hearst, MSN Announce Online Collaboration
May 22, 2006

REDMOND, Wash. -- Microsoft has announced that it will collaborate on online content projects with Hearst Magazines, in which Hearst will contribute editorial content in various forms including articles, interviews, special events coverage, slide shows, blogs and quizzes. The content will be available as part of MSN’s Lifestyle Channel. The eight participating Hearst publications are Country Living, Esquire, Good Housekeeping, House Beautiful, Marie Claire, Popular Mechanics, Redbook and SHOP Etc. Jay Bobowicz, vice president of syndication, business development and partner relations for Hearst Magazines, says the partnership will “help drive traffic and online subscriptions” and will ensure that Hearst creates “fresh content online that

Digital Edition Takes Online Publishing to a New Level
April 1, 2006

Xclusive Magazine, the first urban magazine to produce a digital edition, is now using multimedia features including songs, streaming videos of interviews and customized advertising on its newly re-launched Web site, Using technology from digital-editions provider E-Book Systems, Xclusive’s digital magazine goes beyond producing digital replicas of its print versions. The digital magazine, which is offered on Xclusive’s home page, features streaming video and audio, and entirely original articles and interviews. Produced quarterly, the digital magazine is meant to complement the print magazine, which publishes eight to 10 times per year and is centered around events like the Super

Q&A with Mag+ CEO Gregg Hano on the Future of Magazine Apps
December 31, 1969 at 7:00 pm

If there's a lesson to be learned about digital magazines to date, it's that they are not an if-you-build-it-they-will-come proposition. Just as a the print product requires a marketing and distribution mechanism to get it into the hands of consumers, the digital magazine needs to be put out into the world and offer true value to users.