There has been plenty of press lately about online properties going print. It’s hard not to be drawn into these stories and see them as silver linings after a year of “print is dead” hysteria. However, these launches, though encouraging, are less a bellwether for the health of the publishing industry and more of a reminder of what makes magazines valuable to begin with.
What unites good business and good editorial is often a keen awareness of emerging trends. And if early interest is any indication, Modern Farmer founder Ann Marie Gardner has locked in on a global trend that's proving to be a rich ground for growing a multifaceted content platform.
If there's a lesson to be learned about digital magazines to date, it's that they are not an if-you-build-it-they-will-come proposition. Just as a the print product requires a marketing and distribution mechanism to get it into the hands of consumers, the digital magazine needs to be put out into the world and offer true value to users.