If you run a paid circulation magazine, you know that selling subscriptions online can be a challenge. However, I’d like to share an example of one publication that recently sold over $38K of subscriptions in just 10 days – and the strategy used to do it. The magazine we’re talking about isn’t a huge, national…
What once was an occasional security nightmare has become more frequent than many of us would like to admit.
When interacting with millions of email subscribers, the only way to personalize content for everyone on your list is with automation.
It’s the junk food of marketing. We all know that the email batch and blast practice really isn’t good for anyone.
Whether you run a paid or controlled magazine, growing and maintaining your subscriber base is one of your biggest budget expenses. Finding ways to cut subscription renewal costs has a big impact on your profitability. Assuming you operate at a 20% profit margin, every dollar saved in your circulation efforts is the equivalent of $5…
In this interactive webinar, retail industry experts will discuss the importance of an effective cross-channel marketing strategy.
Successful publishers realize that marketing is much more than just getting people to pay.
To better engage and monetize your audience, you have to know your audience.