Email Marketing

Concerned about Amazon's Growing Digital Ad Business? Turn to Email
July 29, 2019 at 11:26 am

For quite some time the digital advertising world has been described as a duopoly between Google and Facebook with every other online ad platform picking up the scraps. That state of affairs has been changing over the last few years, with Amazon’s advertising business catching up and becoming the third largest ad platform in the…

How to Sell $38K of Subscriptions in 10 Days
June 13, 2019 at 3:36 pm

If you run a paid circulation magazine, you know that selling subscriptions online can be a challenge. However, I’d like to share an example of one publication that recently sold over $38K of subscriptions in just 10 days – and the strategy used to do it. The magazine we’re talking about isn’t a huge, national…

5 Ways to Significantly Cut Subscription Renewal Costs
March 7, 2019 at 9:57 am

Whether you run a paid or controlled magazine, growing and maintaining your subscriber base is one of your biggest budget expenses. Finding ways to cut subscription renewal costs has a big impact on your profitability. Assuming you operate at a 20% profit margin, every dollar saved in your circulation efforts is the equivalent of $5…