What once was an occasional security nightmare has become more frequent than many of us would like to admit.
When interacting with millions of email subscribers, the only way to personalize content for everyone on your list is with automation.
It’s the junk food of marketing. We all know that the email batch and blast practice really isn’t good for anyone.
Whether you run a paid or controlled magazine, growing and maintaining your subscriber base is one of your biggest budget expenses. Finding ways to cut subscription renewal costs has a big impact on your profitability. Assuming you operate at a 20% profit margin, every dollar saved in your circulation efforts is the equivalent of $5…
In this interactive webinar, retail industry experts will discuss the importance of an effective cross-channel marketing strategy.
Successful publishers realize that marketing is much more than just getting people to pay.
To better engage and monetize your audience, you have to know your audience.
The email newsletter is seeing a resurgence in popularity, having experienced a slow period as the news world went through a “method-of-the-year” style approach to audience engagement as hype for new concepts came and went. From RSS to curation to social media it became easy to overlook…
As media professionals, we’re used to measuring our impact by our reach. More print subscribers are good as long as it makes financial sense. And of course, the more social media followers, website traffic, and email subscribers the better. Or so we think … but more isn’t always better. An email that is unopened doesn’t…