Email Marketing

Are You Missing the Email Opportunity?
February 24, 2020 at 4:16 pm

The Skimm reached seven million subscribers in seven years. The Hustle hit half a million subscribers, growing by 5X in just 12 months. Morning Brew announced their one millionth subscriber last February and grew revenue by $10 million in one year. The media industry is no stranger to this email product wunderkind. Publishers have seen the…

Gmail’s Message to Newsletter Publishers: Get Rid of Inactive Subscribers
February 18, 2020 at 9:26 am

As a result of recent changes in Google’s popular Gmail product, newsletter publishers need to take a close look at slimming down their subscriber lists to prevent readership from plummeting. Email services have long tended to punish newsletters that are sent to large numbers of “spam traps” – AKA abandoned email addresses – sometimes shunting…

10 Keys to Digital Success in 2020 (Part 2)
February 12, 2020 at 12:16 pm

There are 10 key fundamentals that I believe every publisher must execute on this year to take their digital business to the next level. I covered the first five keys in my previous article, 10 Keys to Digital Success in 2020 (Part 1). In this second part, I cover the remaining five – including what…