Here are a few tips on what content is resonating with consumers and which brands are still spending.
In this guide, we’ll demystify how inbound and content marketing work, and how you as a publisher can use them to grow your business.
Email deliverability mistakes happen. But you need to avoid them as much as you can during this time.
Every ISP has their own guidelines, and publishers must take a more proactive approach to email management in order to make the grade.
Newsletters are both a monetization opportunity and a way to build up first-party data in preparation for turbulent times ahead.
Companies need to be thinking about their brand communication and how they manage their reputation during these challenging times.
The Skimm reached seven million subscribers in seven years. The Hustle hit half a million subscribers, growing by 5X in just 12 months. Morning Brew announced their one millionth subscriber last February and grew revenue by $10 million in one year. The media industry is no stranger to this email product wunderkind. Publishers have seen the…
As a result of recent changes in Google’s popular Gmail product, newsletter publishers need to take a close look at slimming down their subscriber lists to prevent readership from plummeting. Email services have long tended to punish newsletters that are sent to large numbers of “spam traps” – AKA abandoned email addresses – sometimes shunting…
There are 10 key fundamentals that I believe every publisher must execute on this year to take their digital business to the next level. I covered the first five keys in my previous article, 10 Keys to Digital Success in 2020 (Part 1). In this second part, I cover the remaining five – including what…