Events

Why Quartz Is Churning Out Short-Run Newsletters for Big Events
January 8, 2018 at 1:13 pm

Quartz knows that the best place to reach its audience is their inboxes, so it’s acting accordingly in 2018. The inbox is “the new homepage for executives,” said Katie Weber, vp of client partnerships for Quartz. After doubling the size of its newsletter subscriber base in 2017 to 700,000, the business news publisher is putting…

If You're Planning to Launch an Event, Don't Approach It Like a Publisher
January 8, 2018 at 8:00 am

Events have become a profitable revenue stream for publishers, particularly for those serving B2B audiences. But if events are mismanaged, or don't have the right talent behind them, they can quickly become a revenue drain. Media expert and consultant John French explains how to run an event business right and why media companies shouldn't approach…

Press Release: Omeda Launches an Event Solution Built to Acquire And Activate Event Attendees
December 12, 2017 at 1:52 pm

Omeda, the market leader in Audience Relationship Management solutions, announces the launch of a new event solution CobaltTM, that enhances attendee experience and helps exhibitors more efficiently connect with potential customers. Announced during the Business Information and Media Summit, Cobalt uses an intuitive, mobile friendly, web-based interface, allowing event attendees to easily browse exhibitors and…

New Survey Looks at What Drives the Decision to Attend a Conference
November 10, 2017 at 2:01 pm

In a new survey of almost 9,000 business conference attendees, 78% of all generations report that destination factors into their decision, with 20-30% saying it's the deciding factor. Write-in comments ranged from destination appeal, to drivable distance, to airlift, to overall cost. Also mentioned was the importance of rotation and experiencing new places. The report—titled…

Why BuzzFeed Is Hosting Real-Life Events to Promote Its Digital Shows
October 6, 2017 at 1:51 pm

BuzzFeed’s food series Worth It recently launched its third season, which “airs” on YouTube, but for the first time, the show had a premiere party comparable to those that prestige television networks throw. This also kicked off a three-week event across the country where 150 restaurants featured on Worth It, or that want to be…

Inside Marie Claire’s Pop-Up Experiential Shop in New York’s SoHo
October 3, 2017 at 2:02 pm

In an effort that took a year to come together, Hearst’s Marie Claire launched its own retail location last week. The shop, called The Next Big Thing Concept Shop, is a pop-up shop that brings magazine pages to life, featuring fashion, beauty, entertainment, technology and wellness interwoven with innovative technology. “The idea of the Next Big…

How Recode Thinks About Their Events
September 1, 2017 at 1:17 pm

As events become an essential part of many media companies' business models, some brands are more successful than the others. Recode events are one of the success stories. We find out more about how they think about their events. How it all got started Kara Swisher, award-winning tech journalist and writer, renowned tech journalist Walt…

A Decade After Launching, Monocle Is Still Confident About Print
September 1, 2017 at 1:13 pm

Andrew Tuck, the editor of Monocle, is confident the magazine is never going to have a Snapchat team. In the decade since it was founded, Monocle has strived to make strategic decisions about where and when to invest in new products and initiatives, both editorially and commercially. Editorially, it launched Monocle 24, its 24-hour radio…

Events, Data-Driven Ads Boosts Haymarket's B2B Brands
August 23, 2017 at 1:38 pm

Haymarket’s Energy and Environment Division publishes several authoritative B2B publications such as Windpower Monthly, focused on wind-energy development since 1985, World Architecture News, the largest provider of news and information to the global architectural community, and ENDS, the leading provider of environmental and sustainability intelligence for British and European businesses. As commercial manager of this…

Vice Partners with Airbnb to Offer Travel Packages
August 14, 2017 at 2:04 pm

Vice Media has always tried to show what living on the edge looks like, but it’s inviting people to experience it for themselves. The youth-focused digital media company is partnering with Airbnb Inc. to offer custom-made travel packages in keeping with the Vice’s “punk ‘zine” ethos. “Vice has long gone all over the world to…