Events

BoSacks Speaks Out: IMAG Conference Zeroes in on Credibility & Consumer Revenue
June 18, 2018 at 2:01 pm

There is a trend in publishing and media conferences that has been growing for the past few years, and when I tell you what it is, you'll say, “Of course.” It's actually a conversation I've seen at publishing conferences around the world. I've heard it in Berlin at the Digital Innovators’ Summit and at MagNet:…

Press Release: New York, The New Yorker Lead Ellie Awards Pack
March 14, 2018 at 8:00 am

NEW YORK, NY (March 13, 2018)—The winners of the 2018 National Magazine Awards for Print and Digital Media were announced today at the Ellie Awards Annual Luncheon at Cipriani Wall Street in New York City. New York and The New Yorker both won three Ellies. GQ was the only other publication to receive more than…

The 5 Words on the Minds of Magazine Media CEOs
February 9, 2018 at 3:43 pm

Once again, the top execs of the largest consumer magazine companies took the stage at the annual American Magazine Media Conference. (Here’s what they had to say last year.) There was a lot of optimism shared despite some of the obvious pains in the industry, namely, the continued elusiveness of a sustainable digital advertising model,…

BoSacks on AMMC 2018: MPA Steps Up Game, WPP Chief Dodges Ad Fraud Question
February 9, 2018 at 1:53 pm

Once again the largest players in the magazine media industry gathered for the annual plumage display. Everybody was excited to be there, including me. I annually and happily re-meet so many old friends accumulated through a lifetime in the industry and it is a joy to be there among my comrades. We share old war…

Being Woke Is Profitable: Teen Vogue Made Waves This Year
January 30, 2018 at 8:00 am

By Jessalynn Keller, University of Calgary Amid white, faux-fur beanbag chairs, trays of artisanal ice cream sandwiches and a glowing Teen Vogue logo, 600 girls and women gathered earlier this month to talk about politics, leadership and social change. The inaugural Teen Vogue Summit is part of the teen magazine’s shift to position themselves as…

Britain's Informa Seals $5.2 Billion Deal for Events Organizer UBM
January 19, 2018 at 11:52 am

Britain’s Informa (INF.L) struck a deal to buy conference organizer UBM (UBM.L) for 3.8 billion pounds ($5.2 billion) in cash and stock on Wednesday, forming a world-leading business events and exhibitions group worth 8 billion pounds. The deal, which comes almost a decade after UBM tried to buy Informa, will give it greater scale and…

Why Quartz Is Churning Out Short-Run Newsletters for Big Events
January 8, 2018 at 1:13 pm

Quartz knows that the best place to reach its audience is their inboxes, so it’s acting accordingly in 2018. The inbox is “the new homepage for executives,” said Katie Weber, vp of client partnerships for Quartz. After doubling the size of its newsletter subscriber base in 2017 to 700,000, the business news publisher is putting…

If You're Planning to Launch an Event, Don't Approach It Like a Publisher
January 8, 2018 at 8:00 am

Events have become a profitable revenue stream for publishers, particularly for those serving B2B audiences. But if events are mismanaged, or don't have the right talent behind them, they can quickly become a revenue drain. Media expert and consultant John French explains how to run an event business right and why media companies shouldn't approach…