Events

Millennial Dad Site Fatherly Raises $4 Million to Expand Into Video and Events
August 7, 2017 at 1:17 pm

Fatherly, a New York City-based media startup, has raised $4 million in venture funding from BDMI, the investment arm of media company Bertelsman, and talent agency UTA. The company plans to use the money to expand the scope of its content, launch a podcast, develop original video series, and expand internationally in the next 18…

Monetization: 6 Strategies for Increasing Average Revenue Per Reader
May 30, 2017 at 2:10 pm

Remember ‘information wants to be free’? It was always a bad idea. High quality information must come at a price because it is expensive to produce, and we are, after all, media businesses, writes INNOVATION Media Consulting senior director John Wilpers. Today, thankfully, readers have finally been burned too many times by too much “free”…

Fortune’s New Money-Making Plan? Higher Education
May 11, 2017 at 2:12 pm

In 2005, when Alan Murray was rising through the ranks at The Wall Street Journal, he ponied up for an executive education program at Stanford. The cost? Around $45,000, back then. The length of the program? A few weeks. The whole experience left him thinking these programs were ripe for disruption from a competitor who…

Video: Why Events Are a Win-Win-Win for B2B Publisher Devex
January 2, 2017 at 8:00 am

Despite their complexity, publishers continue to invest in events to develop new revenue streams and reach new audiences. Devex is a B2B publisher serving the global development industry, and last year it launched its own events division, Devex LIVE. The goal was to take advantage of the unique opportunities events offer, said Devex LIVE senior…

How Runner’s World Elevates Its Brand Authority With The International Shoe Summit
December 14, 2016 at 12:08 pm

Events open up a slew of new opportunities for publishers. Through events, publishers can develop new relationships with advertisers by offering them powerful ways to engage with their audiences. Publishers can also use events as audience development tools to grow their following in certain verticals. Events also offer another, sometimes overlooked benefit to publishers --…

Video: How to Scale an Events Business According to Bisnow Media
December 9, 2016 at 10:09 am

Publishers can learn a thing or two from how Bisnow Media, a B2B publisher covering the commercial real estate industry, runs its events. With over 200 events hosted each year, and growing, the keys to Bisnow’s success are simplicity and scale. In the following video Bisnow COO Francesco De Camilli explains how the publisher streamlined…

Devex Shares Secret Sauce for Events Business
November 8, 2016 at 3:32 pm

Events are increasingly a big part of how publishers make money, but many publishing companies struggle to put the appropriate resources and talent behind event marketing, audience development, and event execution. In short, events are not easy, but they have huge revenue potential if done correctly. These are some of the challenges that were discussed…

See What Happens When Vendor-Hosted Events Go Bad. Real Bad.
November 7, 2016 at 12:59 pm

A lot of publishers are increasing their event revenue these days. And some face competition from advertisers that are launching their own events to cut out the middleman. But a lot can be said for editorial curation of events and holding quality content above a marketing message. Take a look at this presentation from the Adobe…

Entrepreneurial Local Mags Share Best Revenue-Driving Ideas at CRMA
November 7, 2016 at 10:57 am

Yesterday I wrote about the developing style of corporate risk taking place at Hearst, let's call it tower entrepreneurism, envisioned and shared by Dave Carey. Today I want to suggest another great and often missed sector/movement in successful publishing. That is the city and regional titles. It is my pleasure to speak every few years…