Events

How Runner’s World Elevates Its Brand Authority With The International Shoe Summit
December 14, 2016 at 12:08 pm

Events open up a slew of new opportunities for publishers. Through events, publishers can develop new relationships with advertisers by offering them powerful ways to engage with their audiences. Publishers can also use events as audience development tools to grow their following in certain verticals. Events also offer another, sometimes overlooked benefit to publishers --…

Video: How to Scale an Events Business According to Bisnow Media
December 9, 2016 at 10:09 am

Publishers can learn a thing or two from how Bisnow Media, a B2B publisher covering the commercial real estate industry, runs its events. With over 200 events hosted each year, and growing, the keys to Bisnow’s success are simplicity and scale. In the following video Bisnow COO Francesco De Camilli explains how the publisher streamlined…

Devex Shares Secret Sauce for Events Business
November 8, 2016 at 3:32 pm

Events are increasingly a big part of how publishers make money, but many publishing companies struggle to put the appropriate resources and talent behind event marketing, audience development, and event execution. In short, events are not easy, but they have huge revenue potential if done correctly. These are some of the challenges that were discussed…

See What Happens When Vendor-Hosted Events Go Bad. Real Bad.
November 7, 2016 at 12:59 pm

A lot of publishers are increasing their event revenue these days. And some face competition from advertisers that are launching their own events to cut out the middleman. But a lot can be said for editorial curation of events and holding quality content above a marketing message. Take a look at this presentation from the Adobe…

Entrepreneurial Local Mags Share Best Revenue-Driving Ideas at CRMA
November 7, 2016 at 10:57 am

Yesterday I wrote about the developing style of corporate risk taking place at Hearst, let's call it tower entrepreneurism, envisioned and shared by Dave Carey. Today I want to suggest another great and often missed sector/movement in successful publishing. That is the city and regional titles. It is my pleasure to speak every few years…

Press Release: Spartan Races Announces Strategic Investment by Hearst
June 8, 2016 at 1:22 pm

BOSTON, June 8, 2016 — Spartan Race, Inc. and Hearst Ventures today announced that Hearst has acquired a minority stake in Spartan Race, a significant foray into the live event space for Hearst. The announcement was made by Joe De Sena, founder and CEO, Spartan Race, and George Kliavkoff, president, Hearst Ventures. Terms of the deal were not…

7 Ways City & Regional Publishers Are Growing Their Business
June 7, 2016 at 1:29 pm

The mood at the recent City and Regional Magazine Association Annual Conference in Denver was upbeat and cautiously optimistic that business was improving with much of the focus on new business development. Here are some of the ways that city and regional publishers are driving new revenue for their businesses. Nonprofit Partnerships Are on the…

How Cosmopolitan's Decision to Prioritize Events Over Ads Has Put the Brand Back on Track
June 1, 2016 at 1:31 pm

At a time when it's becoming increasingly hard for publishers to make money, Cosmopolitan believes media executives should rely less on advertising and circulation models and focus more on events. Pulling away from advertising might seem contrarian for a legacy publisher but it’s a shift that has turned the brand into a success story. "Sex…

Town & Country Publisher Jennifer Levene Bruno on Revitalizing a Legacy 170 Years in the Making
May 27, 2016 at 1:11 pm

It’s apt that a magazine brand dedicated to honoring and exploring modern society’s elites and their distinguished legacies would itself be steeped in a rich heritage. The oldest continuously published general interest magazine in the U.S., Town & Country turns 170 years old this year. As is the challenge with any legacy, maintaining relevancy and…