Events

New York Runs Away With It at the National Magazine Awards
February 2, 2016 at 2:07 pm

There were two clear winners at Monday night's National Magazine Awards: New York magazine and departing Esquire editor David Granger. New York took home four Ellies — General Excellence in the News, Sports and Entertainment category, Magazine Section, Multimedia and Website — while no other publication won more than one category.

Events Take on Greater Importance as City and Regional Publishers Seek Diversification
November 16, 2015 at 10:57 am

When luxury title publisher Palm Beach Media Group announced in October the launch of a new venture called Illustrated Events, the move offered yet another piece of evidence that signals the growing role events will play in diversifying a publisher's business model. Events are not an original concept for Palm Beach Media Group or many…

Press Release: NAMPA Presents 94 Awards to Member Publications at its 2015 National Convention in Melbourne, Florida
October 21, 2015 at 11:43 am

NAMPA (North American Mature Publishers Association) announced its top awards for publishing excellence at their 2015 National Convention at the Holiday Inn and Conference Center in Melbourne, Florida on September 28, 2015. NAMPA publications were independently judged by the prestigious University of Missouri School of Journalism, widely considered one of the top journalism schools in…

Publishers Love Throwing Events, But It’s No Easy Business
August 18, 2015 at 4:08 pm

Facing an ever-crowded media environment and a competitive ad market, publishers have in recent years invested more in throwing big events that can draw in revenue from sponsors and conference-goers. The calendar has become packed with panels, seminars, conferences and thought-leading luncheons from publishers ranging from Re/code, the New York Times, the Atlantic, Business Insider,…

With A Strong Brand, A Magazine Can Be Anything
August 1, 2015 at 1:31 pm

As we all know, the magazine industry is transforming from a print-focused concept to a broader, more media-diverse, “branded” approach to content distribution. In the new approach there are many extensions of the branded experience that lead to revenue success, and in many cases better, broader, and more stable empires than in the past. Active…

Events Are Paying Off for Publishers
December 1, 2014

Publishers understand the need to diversify, and there are plenty of smart channels in which to extend editorial brands, including live and virtual events. Events have the potential to unlock new revenue, solidify audience engagement, and bolster advertisers' integrated marketing campaigns.

Publishers Diversify Their Businesses with Innovative Brand Extensions
October 1, 2014

As the realignment of the publishing industry continues, a new normal seems to have emerged: one in which tenacious publishers must consistently create entirely new sources of revenue and extend their brands into new, profitable territory. In recent years, publishers have repurposed their content into new formats (ebooks, TV, streaming video, podcasts), launched thought-leader conferences and enthusiast events, and developed direct-to-consumer or affiliate ecommerce platforms. These nontraditional ventures have become nearly as important to publishers as the ad sales and subscription revenue they once relied on almost exclusively.