Human Resources

At IMAG, Media Revolutionaries Are Breaking the Rules to Find New Revenue
May 30, 2017 at 2:00 pm

I have several media conferences that I relish and greatly look forward to each year, and IMAG-MPA is one of the best of them. Imagine what is like for a long-time publishing enthusiast like me to be in a room filled with like-minded entrepreneurs who happen to be in the magazine business. Intoxicating, yes? Here…

It's Time to Rethink the Hunter-Farmer Sales Model
April 10, 2017 at 1:51 pm

The Hunter Farmer sales model is a popular way to organize media sales teams. "Farmers" are salespeople that cultivate existing business, making sure not to lose clients, while "hunters" are the salespeople that go out and find new business. While the model makes sense in theory, sales expert and Former Cygnus CEO John French believes…

How Media Companies Can Define & Build Great Culture
March 3, 2017 at 2:39 pm

Culture. This one simple word can elicit an array of reactions, emotions, and responses from leaders. Some leaders feel a tremendous sense of pride that their organization DOES have a culture, it’s described using the latest buzzwords, and it’s beautifully displayed in the office reception area. Other leaders become gripped with fear that their organization…

How to Attract and Retain Top Media Sales Talent
February 20, 2017 at 12:04 pm

Former Cygnus CEO and co-founder of French LLC. John French explains how publishers can acquire and retain great media sales talent by developing a winning company culture. While appropriately compensating top salespeople is important, French says it's also critical to create a positive work environment where top salespeople want to work. John French is co-founder…

How to Motivate Your Top Sellers With Fair & Simple Compensation
January 27, 2017 at 4:11 pm

Former Cygnus CEO and co-founder of French LLC. John French explains how publishers should compensate their top sellers in order to drive more sales. Compensation limits and complex compensation plans will not drive the positive sales results publishers are looking for, argues French. His advice: keep it fair and keep it simple. John French is…

Press Release: SourceMedia Hires New CMO Matthew Yorke
January 10, 2017 at 12:56 pm

New York, NY (January 5, 2017) – SourceMedia, a business-to-business digital marketing services, subscription information and events company, today announces the appointment of Matthew Yorke as Chief Marketing Officer, a new position for the company. Yorke joins SourceMedia from the global media and marketing solutions agency OMD,…

Press Release: Active Interest Media Hires New CFO Michael Henry
January 9, 2017 at 2:12 pm

Boulder, CO (January 9, 2017) – Active Interest Media (aimmedia.com) announced today that Michael Henry has joined the company as Chief Financial Officer. Henry has 20 years of experience in media finance. Prior to joining AIM, Henry served as SVP of Finance and CFO at…