Launches

Publishers Are Reinvesting in the ‘Lean-Back’ Experience of Print Magazines
February 20, 2020 at 5:40 pm

Despite flipping the “digital-only” switch on many titles, major publishers continue to launch new publications – and reinvest in existing ones – with a heightened focus on paper quality, editorial value, and the luxuries of print. Execs from Meredith, Hearst Autos, and Bonnier Media discuss how they’re redesigning the magazine model and reading experience.

Protocol — Think Politico, but for Tech — Launches into a Crowded Space
February 6, 2020 at 3:59 pm

The tech industry is littered with startups once framed in a pitch meeting as “[successful existing company], but for [some other line of business].” Uber, but for petsitters. Airbnb, but for barns. Sofi, but for gamblers. Lime, but for unicycles. Squarespace, but for birthday cards. Casper, but for pillows. That Silicon Valley DNA is alive…

News Corp Launches Knewz with Stories from 400-Plus Publishers, Promising No Clickbait or ‘Narrow-Minded Nonsense’
January 29, 2020 at 5:50 pm

Rupert Murdoch’s News Corp says it’s trying to battle fake news and social-media clickbait with Knewz, its own curated headline-aggregation service. The company’s new Knewz.com site — a text-heavy agglomeration that has already drawn critiques of its cluttered design — officially launched Thursday as a “beta” test. The site, patterned after other aggregators like Google News, Apple News and Drudge…

Press Release: Crain Launches 'Sustainable Plastics' to Address Recycling and Sustainability Market
January 8, 2020 at 2:12 pm

Detroit (January 7, 2020) – Crain Communications Inc. is launching a new brand to address the emerging recycling and sustainability focus of the global plastics industry. Sustainable Plastics will provide news and information that impact consumer and industrial brands, manufacturers, governments, the plastics industry and more. “There is no bigger issue today in the plastics industry…

Zombies, Mutants & Resurrection: Magazine Publishing in 2019
December 10, 2019 at 12:25 pm

For magazine publishing, 2019 has been a year full of births, deaths, mutants, zombies – and even a resurrection. The glass-half-full crowd will point to the findings of Mr. Magazine (Dr. Samir Husni) that the total number of magazine titles in the U.S. is at a record high. The half-empty folks will note the loss…

Why Group Nine Is Prioritizing Podcasts & Partnering with iHeartMedia
August 27, 2019 at 4:59 pm

From NowThis news videos to Thrillist travel lists, content from Group Nine Media brands reaches more than 80% of Americans in their 20s. In a move to match its audience’s content consumption habits, the mobile-first publisher has partnered with broadcast company iHeartMedia to co-produce a new slate of podcasts.

Press Release: Northstar Travel Group Launches Studio 90
November 21, 2018 at 9:29 am

SECAUCUS, NJ (November 20, 2018) - Northstar Travel Group ("Northstar") announced the launch of Northstar Studio 90, a digital strategy team and content marketing team focused on delivering outstanding business performance for their clients' marketing investments. As the market leader, Northstar delivers unrivaled reach and scale across the travel and meetings industries allowing Northstar Studio 90…