Launches

Press Release: Crain Launches 'Sustainable Plastics' to Address Recycling and Sustainability Market
January 8, 2020 at 2:12 pm

Detroit (January 7, 2020) – Crain Communications Inc. is launching a new brand to address the emerging recycling and sustainability focus of the global plastics industry. Sustainable Plastics will provide news and information that impact consumer and industrial brands, manufacturers, governments, the plastics industry and more. “There is no bigger issue today in the plastics industry…

Zombies, Mutants & Resurrection: Magazine Publishing in 2019
December 10, 2019 at 12:25 pm

For magazine publishing, 2019 has been a year full of births, deaths, mutants, zombies – and even a resurrection. The glass-half-full crowd will point to the findings of Mr. Magazine (Dr. Samir Husni) that the total number of magazine titles in the U.S. is at a record high. The half-empty folks will note the loss…

Why Group Nine Is Prioritizing Podcasts & Partnering with iHeartMedia
August 27, 2019 at 4:59 pm

From NowThis news videos to Thrillist travel lists, content from Group Nine Media brands reaches more than 80% of Americans in their 20s. In a move to match its audience’s content consumption habits, the mobile-first publisher has partnered with broadcast company iHeartMedia to co-produce a new slate of podcasts.

Press Release: Northstar Travel Group Launches Studio 90
November 21, 2018 at 9:29 am

SECAUCUS, NJ (November 20, 2018) - Northstar Travel Group ("Northstar") announced the launch of Northstar Studio 90, a digital strategy team and content marketing team focused on delivering outstanding business performance for their clients' marketing investments. As the market leader, Northstar delivers unrivaled reach and scale across the travel and meetings industries allowing Northstar Studio 90…

Quartz’s Vision for the Future
November 14, 2018 at 10:09 am

Over the past few months, we’ve been working on the most significant expansion of Quartz since our launch. Today, for the first time, you can access these new offerings: a new app for the Quartz community and a new membership program to deepen your relationship with us. Quartz was founded as a guide to the new global economy, determined…

Financial Times Launches New Tool to Help 'Knowledge-Hungry' Subscribers Track Their Reading
October 26, 2018 at 12:03 pm

"Think for a moment – what if you could somehow introduce some aspect of tracking in the news-reading experience?," asked James Webb, group product manager, Financial Times, at Hacks Hackers London last night (16 October). The publisher has today launched Knowledge Builder, a new tool to help readers take control of the amount of information they read about a topic.…

Gawker Set to Relaunch Under New Owner Bryan Goldberg
September 12, 2018 at 1:19 pm

Gawker will rise from the ashes in a new iteration of the website to be launched next year, Variety has learned. The reborn Gawker comes under the ownership of Bryan Goldberg, founder and CEO of Bustle Digital Group, who was the winning bidder for the remaining assets of Gawker Media in July. Goldberg paid $1.35 million for the media gossip blog, which has…

The New York Times' Breakthrough 'The Daily' Soars Past 100M Download Mark
October 18, 2017 at 1:41 pm

Within nine months of its launch, it looks like The New York Times (NYT - Get Report) has more than a success on its hands. "The Daily" is becoming a phenomenon, an out-of-the-blue hit that is forcing print-based business leaders to think anew about the revolutionary…

Press Release: Men’s Health Teams Up with Fitbit on Ambitious Co-Branded Campaign, The Adventurist
October 10, 2017 at 12:57 pm

NEW YORK (October 10, 2017) — Men’s Health, a Rodale Inc. brand, today unveils the launch of The Adventurist, a daring and multi-faceted editorial integration with Fitbit, the leading global wearables brand. In the three-part print, online, mobile, video, and social media series, Men’s Health challenges writer Clint Carter to successfully master three grueling extreme…