Launches

Internet Addiction: Stanford Study Seeks to Define Whether It’s a Problem
October 20, 2006

STANFORD, Calif. — Is spending too much time online a prevalent and damaging condition, or simply a bad habit among a select few? Stanford University School of Medicine researchers have taken an important step toward resolving the debate over whether compulsive use of the Internet merits a medical diagnosis. In a telephone-based study, the researchers found that more than one out of eight Americans exhibited at least one possible sign of problematic Internet use. The findings follow results from previous, less rigorous studies that found a significant number of the population could be suffering from some form of Internet addiction. “We often focus

A Shocking New World
September 1, 2006

Remember the days when Publisher’s Clearinghouse was more than a jackpot for one lucky winner, when it was an easy way for magazines to turn subs into profit? Well, Ed McMahon may no longer be knocking on the publishing door with a fat check, but industry insiders believe that everything from the Web to taking a more visual outlook to print can still turn a healthy profit. Picture This If a picture is worth a thousand words then Mike Hammer, editor in chief of New York-based Shock, the highly publicized new Hachette-Filipacchi title, is about to save a ton on those pesky

FastStats
September 1, 2006

Product Placement Spending Surges • $2.21 billion was spent on global paid product placement in 2005, an increase of 42.2 percent over 2004. • $1.5 billion was spent in 2005 in the United States alone on paid product placement, up 48.7 percent from 2004. Source: PQ Media, a custom media research firm. Online Advertising Overtakes Mags in U.K. • Online advertising has surpassed magazine advertising as the fourth largest ad market in the U.K., totalling $1.3 billion Source: U.K. Office of Communications July Ad Revenues Gain for U.S. consumer magazines • Ad revenue increased 3.7% in July, compared

PE_0806_FAST.STATS
August 1, 2006

FastStats Digital Edition Readers Highly engaged With Advertisers • 91% of digital edition readers take action after reading an ad in a digital edition. • 83% of digital edition readers look at an advertiser’s Web site. • 41% forward information about an advertiser to a friend or colleague. • 32% recommend a product or service. • 24% purchase a product or service based on an ad in a digital edition. Source: Texterity’s BPA Worldwide-certified survey of 31,596 digital edition readers. More Bids = More Savings • Print buyers see a 20%-40% reduction in cost when obtaining quotes from two or more vendors, on

FastStats
June 1, 2006

Online Ad Revenue to Surpass Magazine Ad Dollars in 2006 2006 will mark the first time the Internet grosses more advertising revenue than magazines. (Source: Advertising Age, April 17, citing a Merrill Lynch report) Online buyers Spent More Than Ever in 2005 Consumers spent more money on online content in 2005 than ever before, with the average annual spending per customer topping $100 for the first time, according to a study by the Online Publishers Association. The study notes that only 12 percent of the total Web population is currently purchasing online content. Eight of the 11 categories* that were tracked showed revenue increases over 2004 numbers. Categories with

Fast Stats
April 1, 2006

Advertising inserts remain effective, study says Advertising inserts have readership levels of at least 85 percent for the third consecutive year, a consumer survey reported. (Source: Vertis Customer Focus 2006) Ad revenue up in January, but pages drop Total magazine rate-card-reported ad revenue for January 2006 was up 0.8 percent compared to January 2005. Ad pages numbered 1.9-percent fewer than in January 2005. Two major ad categories posted large gains: n Drugs and remedies earned 18.5 percent more ad dollars than in January 2005. n Financial, insurance & real estate increased 18.1 percent over January 2005. (Source: MPA’s Publishers Information Bureau) ABC