Launches
September 29, 2017 at 2:10 pm
Meredith today announced the launch of a new brand: Strive. Meredith is building the new brand through Facebook, as well as through five brands, Martha Stewart, SHAPE, Better Homes & Gardens, Parents and EatingWell. It is a conservative way to launch a new brand, but it’s a launch, nonetheless. It is also a launch into…
September 19, 2017 at 1:58 pm
DALLAS, TX (September 19, 2017) — HousingWire just announced the formation of HW Content Solutions. Led by Managing Editor, Sarah Wheeler, HW Content Solutions will be focused on brand journalism solutions that allow brands to reach HousingWire’s desirable audience of mortgage and real estate finance decision makers. Sarah Wheeler, Managing Editor,…
September 8, 2017 at 6:00 am
Scribd, the San Francisco-based startup that wants to be the Netflix for text, has a new plan to lure more subscribers: Give them The New York Times. This morning, Scribd announced a new two-for-one deal for students. Those with valid .edu addresses can pay $1.87 per week and get access to Scribd's library of written…
September 7, 2017 at 6:00 am
With its insider-y lingo and unending stream of numbers, business news isn't the most reader-friendly beat in the journalism industry. That's one of the reasons why Quartz is now selling a book that explains the global economy using objects — things readers can literally grasp — as its focal point. "Quartz: The Objects that Power the Global…
September 6, 2017 at 9:42 am
DECATUR, Ga. — It was Friday afternoon at Kimball House, a casually elegant bistro set in a 19th-century railroad depot where the bartenders wield Herbsaint, rye and peach honey. Chuck Reece, 56, editor in chief of the website The Bitter Southerner, was at the bar, poring over the day’s raw oyster menu and using a…
August 31, 2017 at 11:48 am
All writers want to be rock stars and all rock stars want to be writers. It seems that goes for rappers and pop divas, too. Pop juggernaut Taylor Swift is following in the footsteps of hip-hop recording artist and producer Frank Ocean by publishing her own magazine, or actually two magazines, in conjunction with her…
August 25, 2017 at 2:16 pm
Goodspeed, a new quarterly airlines magazine, launched August 13 on Tradewind Aviation, a boutique airline. The magazine is placed on the seat of every flight; its current circulation is 52,000. Tradewind Aviation flies 15,000 flights a year from its base at the Westchester County Airport in New York and Luis Munoz Marin International Airport in…
August 18, 2017 at 12:53 pm
Gay hookup app Grindr is leaping into the Speedo-filled pool of gay lifestyle publishing with the official launch of Into, a new digital magazine targeting millennial LGBTQ audiences, the company announced this week. Launched in beta in March, the pub attracted over 2 million unique readers with its first issue. The magazine, available at intomore.com, will…
August 9, 2017 at 12:30 pm
Bloomberg is leveraging its vast reach in financial data, its media heft and its broad-based, deep-dive research to be the world’s next go-to management consultancy. “Everything we do is from and for our audience,” said Bloomberg Media global chief commercial officer Andrew Benett, who joined the company in June. “Yes, Bloomberg is a media owner,…
July 21, 2017 at 2:58 pm
El Financiero and Bloomberg L.P. announced Thursday the launch of Bloomberg Businessweek México, a Spanish-language, bi-weekly edition. The magazine will include local content from Mexico-based Bloomberg News and El Financiero journalists. The first seven issues of Bloomberg Businessweek México will be included with the El Financiero newspaper at no additional cost. The magazine will be…
