Lead Generation

Lead Gen: Where Do Publishers Go from Here?
August 24, 2017 at 11:18 am

Several years ago, I had a transformative experience surrounding lead generation. At the time, I worked for Edgell Communications and a good portion of our online business was driven by lead-gen programs. We were proud of our programs. We had a new platform. We delivered quality results. Our business was growing. But, as I sat…

Lead Nurturing: How to Launch a New $1 Million Revenue Stream
May 3, 2017 at 2:13 pm

I recently read an article in The Atlantic lamenting the fall of Yahoo. “Today, Facebook and Google alone are slurping up the ad dollars … and Yahoo as we knew it has all but vanished. It won’t be the only web giant to fall.” As many stories about media seem to be these days, it…

Media Sellers Need to Think "Beyond the File" to Successfully Sell Data
April 24, 2017 at 10:05 am

Today media salespeople need to be data-savvy because selling data about one's audience is critical to most advertising deals. Whether publishers offer lead generation or industry research, advertisers are looking for more powerful ways to connect with consumers and businesses. In this video, media sales expert and former Cygnus CEO John French explains how media…

How Bisnow Uses Mock Sprints to Test New Tech
February 22, 2017 at 1:51 pm

Alex Funaro, director of technology at Bisnow, explains how the B2B publisher tests new technology using mock sprints. Funaro says that when deciding whether to adopt a new solution, Bisnow considers ease of integration, workflow disruption, and ROI. He also adds that all teams who might use a new technology should be involved in the…

Video: How GEN Coverts Online Readers Into Valuable Leads
February 15, 2017 at 10:37 am

Many publishers use data analytics tools to identify reader interest and pinpoint trending topics. But what is the best way to put these insights into action? How can publishers translate reader interest into new revenue opportunities? Omeda CRO James Capo says that reader interest creates an opportunity for publishers to collect more data about their…

How GEN Magazine Coverts Online Readers Into Valuable Leads
February 15, 2017 at 10:15 am

Omeda CRO James Capo explains how GEN magazine used online reader behavior data to guide an automated marketing, lead generation campaign. This video is excerpted from the webinar "5 Ways Publishers Can Harness the Power of Demographic & Behavioral Data." Watch the full webinar here.

Media Pitch: CredSpark Touts the Power of Quizzes to Monetize Online Content
November 3, 2016 at 8:00 am

Quizzes are a popular feature on many websites, but often they are approached as a pure content play, rather than an opportunity to learn more about readers and develop leads for advertisers. CredSpark helps publishers monetize their quizzes by creating templates that require readers to submit their email or demographic information in order to view…