Magazines

8 Ways Media Sales Reps Can Increase Print’s Value in an RFP
March 13, 2019 at 2:49 pm

Remember back in the good old days, say, about 2015, when ad agencies had separate media-buying teams for print and digital? That made it easy for the sales team to specialize. The old codgers sold print, while the “kids” sold digital. But the world is no longer so simple. From what I see, based especially…

Meredith CEO Says Revenue Now Only Half Ad-Based
February 4, 2019 at 11:00 am

It’s been a year since Meredith Corp. acquired Time Inc. and while the latter no longer exists, the former is pleased with how things have turned out. In a memo to staff, Tom Harty, who has also been chief executive officer for about a year, boasted that Meredith’s much expanded portfolio now counts roughly 45 million subscriptions and drives around…

Condé Nast Will Put Every Single Publication Behind a Paywall By Year's End
January 25, 2019 at 9:30 am

Readers used to freely consuming online articles on Condé Nast publications—from Glamour to GQ, Bon Appétit to Architectural Digest—will have to start paying up by the end of 2019. The magazine publisher announced Wednesday that it will put all of its U.S. titles behind digital paywalls. Pamela Drucker Mann, Condé Nast’s chief revenue and marketing officer, told The Wall Street Journal, that she advocated for the…

With More Issues and an Increased Rate Base, EatingWell Declares Commitment to Print
January 23, 2019 at 10:52 am

Competitors became stablemates a year ago this month, when the parent companies of health-conscious epicurean titles Cooking Light and EatingWell made their blockbuster merger official. One of the more recent developments in the year-long integration of the two magazine publishers was an unfortunate side effect: the announcement that former Time Inc. title Cooking Light was ending regular print editions,…

Bloomberg Media's CRO Thinks It's a Great Time to be a Publisher
January 21, 2019 at 12:02 pm

It is, to hear Bloomberg Media's Keith Grossman tell it, both the best of times and the worst of times to be a publisher, depending on who you ask. On January 1, the global chief revenue officer broke down his view of the digital media landscape on LinkedIn in an inelegantly titled manifesto called "Topline…