Depending upon which experts you heed, the U.S. Postal Service is either just a few months away from insolvency or it’s in no danger of running out of cash any time soon. The purpose of accounting, one of my favorite professors used to say, is to give people the information they need to make decisions.…
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Here are changes the pandemic has wrought, along with ways publishers can adapt and prosper.
I spoke with Bill recently and we talked about all of the particulars of working from home, publishing a magazine with your staff via remote communications, and about how journalists and information providers rank right up there with First Responders to him when it comes to helping people get the content they need to stay safe and well.
Doug Olson, president of Meredith Magazines, discusses the company's new audience action guarantee and sheds light on the biggest concerns among advertising customers during the coronavirus pandemic.
The MVP of any magazine or magazine media company should be the audience – no ifs, ands, or buts about it. And that MVP status is only achieved through the true underlying meaning of those letters when it comes to magazines and magazine media: M: Meet and exceed the needs, wants, and desires of your audience.…
Ingrid Jakabcsin, EVP of Publishing and Distribution, shares perspective on merchandising and categories currently performing well.
Asking the right questions can help you navigate your magazine through COVID-19 and the resulting recession.
Publishers Weekly has been providing news to book businesses since 1872, weathering many world crises since then. While the coronavirus pandemic brings new challenges to the magazine and the book industry it serves, current technologies are enabling the publisher to adapt.
In this fifth installment of publishing during a pandemic, I reached out to Troy Young, president of Hearst Magazines, to see how Hearst was managing during this tragic and uncertain time. As we continue to see the gloom and doom in the news media, and very rare mention of anything uplifting or positive, Troy and…