Magazines

3 Key Takeaways from the 2019 Yale Publishing Course
August 22, 2019 at 10:10 am

To be a successful leader in magazine media you must slow down and take stock of what others in the industry are doing – and how you can manage change in your own organization. Each summer, the Yale Publishing Course invites publishing leaders to step into a classroom setting and spend a week doing just that. Here are a few key takeaways from this year's course.

Publishing Insiders React to Sale of National Distributor Curtis Circulation
July 15, 2019 at 9:59 am

It’s the dawn of a new era: The last remaining national distributor, the ANC-owned Comag Marketing Group, has bought the second-to-last remaining one, Curtis Circulation Company; and if I’m doing my math right, that puts us down to one. One company to interact with publishers, do their billing, manage their distribution, handle their marketing. One…

Pay Attention, Publishers: Outsiders Are Redefining What a Magazine Can Be
June 11, 2019 at 11:31 am

Software mogul, golf equipment manufacturer, movie-streaming service, mattress maker, actress, social media behemoth: It seems everyone wants to get into the magazine-publishing business these days. Everyone, that is, except for “real” magazine-media publishers. Whenever a well-known digital-native brand comes out with a print magazine, you can count on a wave of rah-rah “print isn’t dead”…

Hearst’s Michael Clinton on Retirement, ‘Failing Fast’ and the Future
May 17, 2019 at 1:29 pm

From start to finish, Michael Clinton’s tenure in media is an unusual one. First off, he started as a business reporter for DNR, the now defunct men’s wear industry paper and a brother publication to WWD under the Fairchild Fashion umbrella. Not a typical training ground for marketing executives. But it proved to be a…

Why Paper Prices Are Likely to Remain High for Publishers
May 15, 2019 at 8:37 am

Decades of historical precedent suggest that, now that the shortages and price increases of 2018 have ended, publishers should soon benefit from lower paper costs. But don’t hold your breath waiting for history to repeat itself. Prices for publication papers have stabilized since late last year, and the usual post-peak glut and price slashing don’t…

Analysis: Will Quad Acquisition of LSC Communication Pass DOJ Antitrust Review, Negatively Impact Competitors?
April 25, 2019 at 11:37 am

Peter Schaefer, a principal at New Direction Partners, and Mark Michelson, editor-in-chief of Printing Impressions, predict how the U.S. Department of Justice, Antitrust Div., will rule on the pending acquisition of LSC by Quad. They also discuss — assuming the deal gets finalized — how it will ultimately impact the magazine and book printing landscape, and…

Press Release: Project Peacock & Canon Solutions America Explore Future of Print with University of Mississippi Students
April 5, 2019 at 9:15 am

April 4, 2019 – Canon Solutions America joined Print Media Centr’s Project Peacock and Domtar in a special presentation to students of the School of Journalism and New Media at the University of Mississippi’s Magazine Innovation Center. More than 200 students joined the discussion, which was centered on the evolution of print technology, the role…

8 Ways Media Sales Reps Can Increase Print’s Value in an RFP
March 13, 2019 at 2:49 pm

Remember back in the good old days, say, about 2015, when ad agencies had separate media-buying teams for print and digital? That made it easy for the sales team to specialize. The old codgers sold print, while the “kids” sold digital. But the world is no longer so simple. From what I see, based especially…