As a data and analytics consultant, I often get called in when things do not work out as planned or expected. I guess my professional existence is justified by someone else’s problems. If everyone follows the right path from the beginning and everything goes smoothly all of the time, I would not have much to…
Users are quickly realizing that investing in AI is not the end of the road.
When it comes to improving CX, there’s perhaps no better tool than the customer journey map.
Whether you run a paid or controlled magazine, growing and maintaining your subscriber base is one of your biggest budget expenses. Finding ways to cut subscription renewal costs has a big impact on your profitability. Assuming you operate at a 20% profit margin, every dollar saved in your circulation efforts is the equivalent of $5…
In this interactive webinar, retail industry experts will discuss the importance of an effective cross-channel marketing strategy.
Last month, I talked about factors marketers should consider for attribution rules. Here, I would like to get a little deeper.
Successful publishers realize that marketing is much more than just getting people to pay.
Marketing automation annoyed me during my recent car-buying experience. I received emails sans context.
After each campaign effort, a good database marketer is supposed to study “what worked, and what didn’t,” using attribution rules.