Marketing Automation

Coronavirus and Marketing Automation: Let's Be Careful Out There
March 18, 2020 at 11:20 am

I'm no stranger to writing about disaster preparedness and crisis management. I live in an area where we get hit with a hurricane every few years. And while we're in uncharted waters here with the COVID-19 Coronavirus, there are some things that marketers forget about doing in times of crisis. I will leave it to…

Where Is B2B Marketing Headed in 2020? 7 Predictions
January 13, 2020 at 9:31 am

Forecasting the future is a dangerous but irresistible practice for observers like myself. So let me plunge ahead with seven bets on likely new developments in the world of B2B marketing. Just don’t look at my predictions from last year to check my record for accuracy, please. “My crystal ball is on back order,” as…

10 Keys to Digital Success in 2020 (Part 1)
January 3, 2020 at 8:30 am

For most publishers, digital success in 2020 won’t be about new trends or technology. Instead it will be about focus, prioritization, and finally executing properly on digital media fundamentals. This article covers the first five fundamentals that I believe every publisher must execute on this year.

FUSE Media Summit Q&A: What Will Attendees Experience in 2019?
October 21, 2019 at 9:00 am

Publishing Executive's senior editor, Leah Wynalek, and brand director, Matt Steinmetz, discuss the upcoming FUSE Media Summit in this brief video Q&A. Watch to learn what the FUSE experience is like, how you can qualify to attend for free, and what topics we'll cover in this year's program.

FUSE Media 2019 Speakers from Hearst, Annex Business Media, Industry Dive, Farm Journal & More
October 17, 2019 at 2:06 pm

FUSE Media Summit is coming up next month, and we're preparing to delve into the most pressing topics for digital media executives today. From productization and marketing automation to data privacy and the consumer experience, there’s a lot to cover. Here's a look at the speakers we've recruited to share their insights with this year’s attendees.

Why Many Marketing Automation Projects Go South
August 26, 2019 at 8:30 am

As a data and analytics consultant, I often get called in when things do not work out as planned or expected. I guess my professional existence is justified by someone else’s problems. If everyone follows the right path from the beginning and everything goes smoothly all of the time, I would not have much to…