Forecasting the future is a dangerous but irresistible practice for observers like myself. So let me plunge ahead with seven bets on likely new developments in the world of B2B marketing. Just don’t look at my predictions from last year to check my record for accuracy, please. “My crystal ball is on back order,” as…
For most publishers, digital success in 2020 won’t be about new trends or technology. Instead it will be about focus, prioritization, and finally executing properly on digital media fundamentals. This article covers the first five fundamentals that I believe every publisher must execute on this year.
AI boosts marketing and sales, with easy and automated options for personalization, customer service, and improving user experience.
Here’s how to evaluate customer reactions to your brand messaging and content in order to engage them and increase conversions.
Publishing Executive's senior editor, Leah Wynalek, and brand director, Matt Steinmetz, discuss the upcoming FUSE Media Summit in this brief video Q&A. Watch to learn what the FUSE experience is like, how you can qualify to attend for free, and what topics we'll cover in this year's program.
FUSE Media Summit is coming up next month, and we're preparing to delve into the most pressing topics for digital media executives today. From productization and marketing automation to data privacy and the consumer experience, there’s a lot to cover. Here's a look at the speakers we've recruited to share their insights with this year’s attendees.
As a data and analytics consultant, I often get called in when things do not work out as planned or expected. I guess my professional existence is justified by someone else’s problems. If everyone follows the right path from the beginning and everything goes smoothly all of the time, I would not have much to…
Users are quickly realizing that investing in AI is not the end of the road.
When it comes to improving CX, there’s perhaps no better tool than the customer journey map.