Last month, I talked about factors marketers should consider for attribution rules. Here, I would like to get a little deeper.
Successful publishers realize that marketing is much more than just getting people to pay.
Marketing automation annoyed me during my recent car-buying experience. I received emails sans context.
After each campaign effort, a good database marketer is supposed to study “what worked, and what didn’t,” using attribution rules.
Digital marketing metrics are wearing the emperor’s new clothes. So rant digital marketing tech watchdogs.
Marketers we surveyed are spending 22% of their budgets on Google Ads, mostly on search and display advertising.
There’s a lot of loose talk around the potential for AI to change the nature of the marketing game…
The world of digital marketing is constantly evolving. With advertisers’ increasing skepticism around programmatic and concerns with fraud and transparency, publishers are looking beyond their traditional revenue models. And one framework they’re focusing on is affiliate commerce, which is growing at a rapid pace. In fact, affiliate marketing spend is expected to reach $6.8 billion…
Two New York City-based companies are — separately — making available their internal marketing data: Parse.ly is unveiling its “attention map” of Net topics, and Notablist is detailing the tech stacks behind brands’ emails. About the Currents platform. Parse.ly’s new Currents attention platform is out in a free version and two premium…
A/B testing can generate impressive results because it allows you to discover what really works. But those lifts don’t come easy.