Marketing Automation
May 17, 2017 at 3:29 pm
When assessing the best tools for content curation and project management, it’s important to identify what your needs are before diving
May 9, 2017 at 11:26 am
Quintype CEO Amit Rathore explains how the startup has combined content management, distribution, and marketing automation into a single platform to help publishers reduce the number of tools in their tech stack. Quintype was one of seven startups that participated in the inaugural FUSE Startup Derby at the 2016 FUSE Media summit.
May 3, 2017 at 2:13 pm
I recently read an article in The Atlantic lamenting the fall of Yahoo. “Today, Facebook and Google alone are slurping up the ad dollars … and Yahoo as we knew it has all but vanished. It won’t be the only web giant to fall.” As many stories about media seem to be these days, it…
April 28, 2017 at 2:06 pm
Ever since digital marketing began commanding an ever-larger share of the overall marketing pie, interest in marketing automation
April 18, 2017 at 11:46 am
Today’s publishers can gather more types of information than ever about their customers: subscriptions, of course, but also pages viewed, content downloaded, comments posted, ads clicked or ignored, products purchased, external audience memberships, opt-in and opt-out requests, and plenty more. Customer Data Platforms (CDPs) are packaged software designed to gather data from all those sources,…
April 6, 2017 at 1:03 pm
In an effort to better understand how publishers are focusing their technology strategies, Publishing Executive conducted a survey of the technologies publishers plan to invest in for 2017. Publishers also shared their prediction of which technology investment they expect to drive the greatest revenue growth in the coming year.
March 29, 2017 at 2:07 pm
They call NFL a copycat league, where one team engineers a new playing style and the rest of the teams are quick to mimic. Well, you can say the same thing about the publishing market. Several years ago, a handful of publishers began to make the leap and implement marketing automation tools like Hubspot, Marketo,…
March 23, 2017 at 9:19 am
Customer Data Platforms (CDPs) are hot: the category first appeared on Gartner’s Hype Cycle this past July and is already expected to reach $1 billion revenue by 2019. Publishers have been early adopters of CDPs, which offer unique advantages for finding the right content for each subscriber. (SourceMedia, for example, uses its CDP to convert…
February 15, 2017 at 10:37 am
Many publishers use data analytics tools to identify reader interest and pinpoint trending topics. But what is the best way to put these insights into action? How can publishers translate reader interest into new revenue opportunities? Omeda CRO James Capo says that reader interest creates an opportunity for publishers to collect more data about their…
February 15, 2017 at 10:15 am
Omeda CRO James Capo explains how GEN magazine used online reader behavior data to guide an automated marketing, lead generation campaign. This video is excerpted from the webinar "5 Ways Publishers Can Harness the Power of Demographic & Behavioral Data." Watch the full webinar here.
