Marketing Services

Press Release: Meredith Corporation To Sell Meredith Xcelerated Marketing To Accenture
April 2, 2018 at 10:18 am

DES MOINES, Iowa, March 29, 2018 /PRNewswire/ - Meredith Corporation (NYSE: MDP; meredith.com) announced today that it has entered into an agreement to sell Meredith Xcelerated Marketing (MXM) to Accenture.  "MXM has been an important contributor to Meredith's business over the years, and we are very proud of the groundbreaking work our employees have accomplished," said Tom Harty, President…

4 Church-and-State Scenarios Publishers Must Consider in the Digital Age
March 16, 2018 at 12:56 pm

Some pundits have claimed that publishing’s so-called “separation of Church and State” is a relic of the Golden Age of Print. But given recent trends in marketing and digital publishing, plus the need to consider WWGD (What Would Google Do?), not letting our commercial interests taint our editorial coverage may be more important than ever.…

6 Growth Opportunities for Publishers in 2018
January 9, 2018 at 8:00 am

Plummeting print advertising, continued newsstand decline, slow digital growth, and the loss of some leading titles. Let’s face it, 2017 wasn’t the greatest year for magazine media. But amidst the wreckage are some favorable trends and promising opportunities. Here are six that publishers should be looking to exploit in 2018: 1. Brand safety A year…

Year One of FUSE Enterprise Summit Sheds Light on Complex MarTech Landscape
December 14, 2017 at 1:42 pm

It’s not news that a cornucopia of digital technologies are required to drive marketing today. That doesn’t mean that pulling all these technologies together into a well-oiled machine and providing seamless customer experiences is an easy task. In fact, it’s quite hard. Add in the nuanced challenges that content marketing introduces to the equation –…

How Brands Secretly Buy Their Way Into Forbes, Fast Company, And HuffPost Stories
December 11, 2017 at 1:56 pm

In late October, TechCrunch editor-at-large John Biggs noticed a Facebook Messenger request from someone he didn’t know, a man named Varun Satyam. When Biggs accepted the request, Satyam introduced himself as a marketer for technology startups. He was looking for coverage of some clients, he said, and he was willing to pay Biggs to write…

No Longer Just Purveyors of Ad Space, Publishers Must Learn to Sell Their Content Expertise
December 7, 2017 at 10:12 am

Forrester predicts that 2018 will be the year that the display advertising bubble bursts, and that brands will significantly reduce their ad spend. In a recent report sharing 2018 forecasts, Forrester writes, “CMOs can’t defend underperforming media spend focused on customer acquisition as churn rates escalate or stand idly by as digital platforms threaten to…

Can Tech Startups Do Journalism?
September 27, 2017 at 2:34 pm

Editorial enterprises like MEL, Real Life, and Van Winkle’s could be the future of publishing—or they could be the next phase of Silicon Valley’s media takeover. In June 2015, a new, hyperspecific website named Van Winkle’s went live. It was billed as an online destination for “all aspects of sleep and various nocturnal adventures” by…

Monetization: 6 Strategies for Increasing Average Revenue Per Reader
May 30, 2017 at 2:10 pm

Remember ‘information wants to be free’? It was always a bad idea. High quality information must come at a price because it is expensive to produce, and we are, after all, media businesses, writes INNOVATION Media Consulting senior director John Wilpers. Today, thankfully, readers have finally been burned too many times by too much “free”…

Lead Nurturing: How to Launch a New $1 Million Revenue Stream
May 3, 2017 at 2:13 pm

I recently read an article in The Atlantic lamenting the fall of Yahoo. “Today, Facebook and Google alone are slurping up the ad dollars … and Yahoo as we knew it has all but vanished. It won’t be the only web giant to fall.” As many stories about media seem to be these days, it…