Marketing Services

Meredith Xcelerated Marketing Launches Innovation Lab
December 15, 2016 at 11:22 am

Meredith Xcelerated Marketing (MXM) and Creative Code and Content (C3) have partnered to launch the Global Content Marketing Network, to develop and deliver content marketing on a global scale. As part of that, they've created an innovation and marketing lab. Based in New York, the innovation and marketing lab will research consumer technology, ad technology,…

Vox is Launching a Travel Content Site For Chase
October 12, 2016 at 1:29 pm

Vox Media on Tuesday is expected to launch Meridian, a new standalone digital content brand that is fully funded by an advertiser. The new travel-focused property, which will feature a website, Meridian.net, and content produced for Facebook and Instagram, is being underwritten by Chase Sapphire Reserve.

Press Release: New Study Reveals Branded Content Is Twice As Memorable As Display Ads
September 26, 2016 at 12:05 pm

NEW YORK (Sept. 23, 2016) — According to a new quantitative study, “Storytelling: The Current State of Branded Content” by IPG Media Lab, Forbes and S.I. Newhouse School of Public Communications at Syracuse University, branded content’s impact is superior to display advertising in terms of recall, brand perception and intent/consideration.  To access the study, please visit http://www.ipglab.com/2016/09/23/ipg-media-lab-forbes-evaluate-the-current-state-of-branded-content. This new study included over…

Time Inc.'s In-House Content Studio Has Real-Time Data Advantage
August 18, 2016 at 1:41 pm

The Foundry, Time Inc.’s content studio, was launched in August 2015 and boasts a creative team of more than 150 editors, writers, designers, producers, and developers. The team works within four broad areas: branded and native content, content marketing, social content distribution, and ad products. Rather than being co-located with the rest of Time Inc. at…

Sponsored Content Takes Larger Role in Media Companies
July 25, 2016 at 12:04 pm

For some publishers unsettled by a fast-changing online advertising business, sponsored content has provided much-needed relief. In recent years, publications large and small have invested in teams to make sponsored content — written stories, videos or podcasts that look and feel like journalistic content — hoping to make up for declines in conventional advertising. To…

How The FT Plans to Turn Its Content Studio Into a Full-Service Agency
July 19, 2016 at 1:32 pm

The Financial Times has big plans for expanding its content studio into a full-service agency. Until now, it’s been adept at the delivery and distribution side of branded content, but not creative production. That’s all set to change with last month’s acquisition of content-marketing video specialist Alpha Grid. And, naturally for a paywalled publisher, much of the way forward lies in…

Why Pageviews Matter in Measuring Native Ads
July 12, 2016 at 2:37 pm

How are clients measuring the success of their branded content programs with premium publishers? Ninety-five percent of publishers we spoke with said it is now views, either pageviews for written content or video views for branded video. These are views of the actual branded content, not the promotional native media or impressions. When researching our…

Condé Nast Is Connecting Media Consumption and Purchase Data to Improve Branded Content
June 20, 2016 at 11:56 am

Like many of its peers in the media space, Condé Nast is delving deeper into the data game. Today, the publisher is announcing the launch of Condé Nast Spire, a new division that will focus on finding links between consumers' purchasing activity and their content consumption by connecting Condé's own first-party behavioral data—it collects more than…

7 Ways City & Regional Publishers Are Growing Their Business
June 7, 2016 at 1:29 pm

The mood at the recent City and Regional Magazine Association Annual Conference in Denver was upbeat and cautiously optimistic that business was improving with much of the focus on new business development. Here are some of the ways that city and regional publishers are driving new revenue for their businesses. Nonprofit Partnerships Are on the…

Press Release: Marketo Enters into Definitive Agreement to be Acquired by Vista Equity Partners for $1.79 Billion
June 2, 2016 at 2:01 pm

SAN MATEO, Calif., May 31, 2016 /PRNewswire/ -- Marketo, Inc. (NASDAQ: MKTO), the leading provider of engagement marketing software and solutions, today announced that it has entered into a definitive agreement to be acquired by Vista Equity Partners ("Vista"), a leading private equity firm focused on investments in software, data and technology-enabled businesses. The terms of…