Marketing Services

Press Release: 6sense and Forbes Announce First-of-Its-Kind Exclusive Publisher and Predictive Partnership
May 24, 2016 at 4:51 pm

SAN FRANCISCO, Calif. (May 24, 2016) – 6sense, the industry's leading predictive intelligence platform for B2B marketing and sales, today announced a first-of-its-kind partnership with Forbes. As the first of several key partnerships, 6sense and Forbes will provide joint customers the ability to use predictive intelligence to identify prospects in active buying cycles and deliver highly targeted media…

Adobe Acquires Livefyre
May 4, 2016 at 1:45 pm

Adobe today announced that it plans to acquire Livefyre, the service that’s probably best known for its online commenting system. On top of this service, the company also offers a number of tools for brands to engage with their audiences as well, which is likely what Adobe was most interested in. Adobe plans to integrate Livefyre into its Experience…

Hard Fact: Native Ads Need to Be Customized to Client, Audience & Publisher Needs
March 25, 2016 at 4:09 pm

Last week we held the Publishing Executive Live: Native Advertising Summit with a room full of 60 or so leaders from some of the most respected brands in media and publishing, from The New York Times to Vox to Foreign Policy. The summit was a big success and there was a lot of great dialogue…

5 Mistakes Publishers Make with Native Advertising
March 17, 2016 at 2:52 pm

At Publishing Executive Live: Native Advertising Summit yesterday, leaders from U.S. News & World Report, Bisnow, and Fashionista shared the challenges and opportunities that accompany launching a native advertising program. All three panelists, speaking during the session “How Smart Publishers Are Selling Bigger Native Content Campaigns,” had a few words of caution for publishers looking…

Apple News Will Soon Get 'Native' Ads That Look Like Articles
March 16, 2016 at 7:48 am

Apple has quietly introduced an ad format for sponsored posts that appear in users' news feeds alongside articles in the Apple News app. The company recently updated a developer specification document for Apple's in-house mobile-advertising platform to include the sponsored ad unit. According to the native-banner format, sponsored ads will "display directly in the content feeds,…

NYT Buys Digital Marketing Agency to Expand T Brand Studios
March 14, 2016 at 12:32 pm

On Friday, the Gray Lady announced that it had bought the digital marketing agency HelloSociety from Science Inc., an incubator and portfolio holding company. Financial terms of the all-cash deal, which closed on March 11, were not disclosed. Founded in 2012, HelloSociety originally specialized in creating marketing campaigns distributed on the social network and visual…

Press Release: Omeda Acquires Hallmark
March 3, 2016 at 1:43 pm

Northbrook, Illinois, March 1, 2016 - In its second major announcement in a month, Omeda, Inc. a leading provider of database and marketing services to the media industry, has announced the acquisition of Hallmark Data Systems. In early February, Omeda announced the acquisition of Sunbelt Fulfillment. Omeda and Hallmark constitute the two largest fulfillment and…

The Revenue Mix of B2B Media Is Changing, Events & Data Lead the Way
February 26, 2016 at 2:54 pm

On Monday Connectiv, an association for B2B media companies and a part of SIIA, released its annual Business Information Survey. The survey asked respondents to share which products drive the greatest share of revenue for their businesses today and how that revenue mix might change by 2020. The survey reveals that increasingly B2B publishers will…

Press Release: Omeda Acquires Sunbelt Fulfillment
February 9, 2016 at 10:21 am

Northbrook, Ill.—February 8, 2016—Omeda Communications, a leading supplier of data management and fulfillment services to the media industry, has acquired Sunbelt Fulfillment Services of Brentwood, TN. Both companies were founded in 1981. Terms of the transaction were not disclosed. “After almost four decades of serving the media industry, my wife and I felt it was…

Press Release: Active Interest Media Launches Catapult Creative Labs
February 4, 2016 at 1:31 pm

Boulder, CO (February 4, 2016) – Active Interest Media (AIM; aimmedia.com) today announced the launch of Catapult Creative Labs, an in-house marketing services agency. Based in Boulder, Colorado, Catapult offers clients a full range of services including custom content, ad creative, social strategy, video and TV production, lead generation, event activation, research, data services, and more.…