Marketing Services

Press Release: Penton & American City Business Journals Partner to Reach Professionals in Key Verticals & Geographical Locations
January 13, 2016 at 11:30 am

New York, January 13, 2016 – Penton, an innovative professional information services company, today announced a new alliance with American City Business Journals (ACBJ), the nation's largest publisher of local business news and information, to offer marketers an unprecedented reach of industry professionals in Penton’s key vertical markets and ACBJ’s geographical locations.  “ACBJ is a perfect…

Press Release: Keywee Signs 100th Publishing Customer, New York Media
December 15, 2015 at 10:05 am

NEW YORK, NY—(Marketwired - Dec 15, 2015) — Keywee announced today that it signed New York Media, the publisher of New York Magazine and digital properties including Vulture, The Cut and Grub Street, as its 100th customer in the publishing segment. New York Media is using Keywee's content marketing platform to drive social engagement and reach new…

Industrial Scale Branded Content
December 15, 2015 at 9:57 am

On the 19th floor of Renzo Piano’s 8th Avenue landmark skyscraper, The New York Times set up an entire division devoted to producing and commercializing contents for its advertisers: the New York Times T Brand Studio. As always, once the NYT settles on a choice, it takes the high road. Just as the Times spent…

Press Release: Skift Brings on Former Condé Nast Publisher Carolyn Kremins as Company President
December 14, 2015 at 1:30 pm

New York, NY – December 14, 2015 —Skift, the largest travel business information and marketing platform, announced today it has hired proven media leader and branding expert Carolyn Kremins as President. She comes to Skift after various leaderships roles at companies including Conde Nast and Dennis Publishing over her varied and accomplished career. As General…

Condé Nast Said To Be in Talks With Hearst for Shared Services
December 9, 2015 at 12:41 pm

Talk about strange bedfellows. Hearst and Condé Nast may be linking up in the U.S. through Hearst’s Magazines Publishing Services, WWD has learned. The shared services program, HMPS, which was launched last year without any clients, allows publishers to tap into Hearst’s relationship with CDS Global, a publishing operations firm it owns that offers print…

Press Release: Bonnier Motorcycle Group Launches New In-House Marketing Agency QuickShift
November 30, 2015 at 2:41 pm

Irvine, Calif. — The Bonnier Motorcycle Group has officially launched its new in-house marketing agency, QuickShift, it was announced by Andy Leisner, VP, Group Publisher, Bonnier Motorcycle Group. QuickShift will provide innovative and unique custom marketing programs for power-sports clients. Bonnier Motorcycle Group General Manager, Marketing Services Garrett Kai will lead this new division. “We have been…

Rodale Shuts Down Custom Content Outfit Grow
November 19, 2015 at 2:33 pm

While a number of big magazine publishers have been expanding their in-house production capabilities for marketing services, in areas like native advertising and branded content, health and fitness publisher Rodale appears to be moving in the opposite direction. Last week, the company shut down Grow, its in-house custom content agency.

Dare Greatly: Condé Nast’s New Cadillac Campaign Reimagines Role of Editorial
October 30, 2015 at 2:00 pm

When Condé Nast launched its in-house branded content studio last January, one of its chief selling points was that 23 Stories, as its studio is called, would give advertisers access to the company’s resources, namely, editors and writers. And that strategy seems to be working. Condé Nast announced today that 23 Stories is partnering with Cadillac to create an…

Press Release: Georgine Anton Named Executive VP/GM At Meredith Xcelerated Marketing
October 28, 2015 at 4:00 pm

DES MOINES, IA/NEW YORK, NY (October 28, 2015) – Meredith Xcelerated Marketing (MXM) announced today that Georgine Anton has been promoted to Executive Vice President, General Manager. In her new role, Anton will oversee all aspects of MXM, the leading content-powered, customer engagement agency which is part of Meredith Corporation (NYSE: MDP). Anton previously served as MXM’s Executive…