Marketing Services

Press Release: Meredith & Georgia-Pacific Partner On Year-Long, 1,400-Piece Custom Content Campaign
October 14, 2015 at 2:16 pm

NEW YORK, NY (October 14, 2015) – Meredith Corporation (NYSE:MDP; www.meredith.com), the nation’s leading media and marketing company serving 100 million unduplicated U.S. women, has partnered with Georgia-Pacific, one of the world's leading makers of consumer products, to develop and distribute custom content to engage millions of consumers across Meredith Digital’s network of properties. The year-long campaign brings together a comprehensive marketing…

Epicurious And Bon Appétit Launch Digital Video Network
October 12, 2015 at 1:20 pm

Condé Nast’s Food Innovation Group — a year-old partnership that combined the Epicurious and Bon Appétit brands — sees a hole in the digital video market: short, food-related content for mobile and connected TV viewers. Consequently, the publisher on Monday launched the Food Innovation Group Video Network, featuring content specifically tailored for mobile and connected TV consumption.…

Top Tweets from Publishing Executive Live: The Evolution Summit
October 2, 2015 at 2:02 pm

On Tuesday September 29th, Twitter was abuzz with insights gleaned from Publishing Executive Live: The Evolution Summit, which was hosted in New York City. Over 60 publishers attended the summit on Tuesday to learn how leaders from Rodale, Financial Times, Condé Nast, and U.S. News & World Report are developing smart, data-driven content, reorganizing their…

The Velvet Hammer: Why Client Management Is Crucial to Content Marketing Services
September 28, 2015 at 2:11 pm

Called the “unicorn” position, “cat herder,” and -- my personal favorite -- “the velvet hammer,” account managers were a trending topic at the Publishing & Media Lab at Content Marketing World two weeks ago. The account manager works with the client and publisher’s content and sales teams to define the goals of the project, manage…

Publishers Appointing Branded Content Execs
September 24, 2015 at 1:57 pm

The last few weeks have brought a spate of high-level executive appointments at big publishers in the realm of branded content, branded entertainment, and native advertising, reflecting publishers’ push to capitalize on the native trend by bringing many services in house or as part of joint ventures. In the latest round of appointments, Time Inc.…

How Wired, The New Republic & Foreign Affairs Are Evolving Their Revenue Models
September 21, 2015 at 2:28 pm

Part and parcel of the transformation many publishing companies are undergoing in an effort to become multifaceted media companies is the need to alter their revenue composition. To this end, publishers have launched new products around marketing services, subscription, video, podcasts and more. At the Publishing Executive Live Evolution Summit on September 29th, attendees will…

6 Reasons Publishers Have the Upper Hand On Content Marketing Services
September 16, 2015 at 11:15 am

Last Friday Publishing Executive hosted its first ever Publishing & Media Lab at Content Marketing World in Cleveland. The hands-on workshop explored how publishers can develop and scale content marketing services for brands. There were a number of great sound bites from the Publishing & Media Lab, which featured leaders from The Atlantic, Rodale, HanleyWood,…

Top 5 Tweets from the Publishing & Media Lab at Content Marketing World
September 14, 2015 at 3:10 pm

Although the Publishing & Media Lab at Content Marketing World has come and gone, Publishing Executive’s coverage of content marketing services is far from over. We’ll be rehashing some of our favorite panels from this workshop, which we hosted September 11th in Cleveland, and relate some of the helpful insights leaders from Adweek, Contently, The…