It was late on a recent weekday evening, and I pledged to finally throw in the towel after a rather hectic workday and spend my final waking hours channel surfing before bed. After my channel guide revealed a rather unappealing menu of options, my attention drifted to ESPN, which was featuring the “World Series of…
While there has been a good deal of buzz about the growing importance of content marketing for brands, some publishers may still be asking, “Can I get a piece of the content marketing pie?” The answer to that question is an unqualified “yes,” as publishers already have the skills required to operate effectively as content marketers on behalf of their clients. In fact, publishers are equipped to deliver content marketing services because content marketing plays to publishers’ core strengths. (1) Publishers are well versed at discovering and telling great stories.
Learn how publishers can capitalize on the marketing services boom at the Publishing & Media Lab, Sept. 11th.
To sell content marketing services, make sure your sales staff is up to speed.
Last week Publishing Executive announced the launch of the Publishing & Media Labthat we will host at the 2015 Content Marketing World conference this September. The Lab will help media companies position themselves to meet advertisers' growing thirst for branded content and drive new revenue.