Marketing Services

Top 5 Tweets from the Publishing & Media Lab at Content Marketing World
September 14, 2015 at 3:10 pm

Although the Publishing & Media Lab at Content Marketing World has come and gone, Publishing Executive’s coverage of content marketing services is far from over. We’ll be rehashing some of our favorite panels from this workshop, which we hosted September 11th in Cleveland, and relate some of the helpful insights leaders from Adweek, Contently, The…

Publishers, You’re Holding All the Content Marketing Chips
August 3, 2015 at 2:25 pm

It was late on a recent weekday evening, and I pledged to finally throw in the towel after a rather hectic workday and spend my final waking hours channel surfing before bed. After my channel guide revealed a rather unappealing menu of options, my attention drifted to ESPN, which was featuring the “World Series of…

5 Ways Publishers Can Capitalize on the Content Marketing Boom
August 1, 2015 at 3:05 pm

While there has been a good deal of buzz about the growing importance of content marketing for brands, some publishers may still be asking, “Can I get a piece of the content marketing pie?” The answer to that question is an unqualified “yes,” as publishers already have the skills required to operate effectively as content marketers on behalf of their clients. In fact, publishers are equipped to deliver content marketing services because content marketing plays to publishers’ core strengths. (1) Publishers are well versed at discovering and telling great stories.