Marketing Technology

Where Is B2B Marketing Headed in 2020? 7 Predictions
January 13, 2020 at 9:31 am

Forecasting the future is a dangerous but irresistible practice for observers like myself. So let me plunge ahead with seven bets on likely new developments in the world of B2B marketing. Just don’t look at my predictions from last year to check my record for accuracy, please. “My crystal ball is on back order,” as…

How to Not Waste Money on Facebook and Instagram Ads
January 9, 2020 at 8:15 am

As publishers, our relationship with Facebook is… complicated. In 2019, Facebook traffic returned for a lot of publishers, and many now consider the platform a reliable source of traffic. However, there hasn’t been much consistency in regards to Facebook’s Ads Manager platform in the last several months, amiright? Facebook Ads Manager Continues to Evolve First,…

Press Release: Vox Media Announces First-Party Marketing Platform, Forte
January 2, 2020 at 9:06 am

Forte combines first-party data across 125-million monthly unique visitors from 13 topically diverse editorial networks. The platform is informed by audience intent and behavior, including referral sources to predict consumer interest and action, coupled with proprietary knowledge of creative ad performance against consumer mindset.

Digital Publishers Need a Revenue Revolution
December 9, 2019 at 8:30 am

Digital publishers today face an unprecedented challenge. While U.S. digital advertising revenue is forecast to generate more than $116 billion by 2021, publishers aren’t seeing their fair share of that revenue. Ad revenue is being cannibalized by everything from ad blockers to walled gardens and user-generated content platforms, and the media landscape is increasingly fragmented across devices, channels,…

The 2019 FUSE Media Summit Technology Award Winners
December 4, 2019 at 10:28 am

We asked digital publishing executives to vote for the top technology vendors they encountered at FUSE Media 2019. Check out the "Best Boardroom Case Studies," the "Startup Derby Winner," and one "Company to Watch." Plus, learn how these vendors are specifically helping publishers.

4 Key Criteria for Selecting a Business Intelligence Solution
December 2, 2019 at 4:25 pm

In the process of selecting a business intelligence solution, publishers need to achieve a balance across multiple criteria rather than looking at just a single factor (e.g. cost). Here's a list of criteria that are key to assess before even considering pricing.