Our readers aren’t bathrobes—they’re not one-size-fits-all. Yet we batch-and-blast email and direct mail campaigns.
When it comes to improving CX, there’s perhaps no better tool than the customer journey map.
Last month, I talked about factors marketers should consider for attribution rules. Here, I would like to get a little deeper.
On average, marketers are spending a quarter of their budgets on social media. What do they expect the return on that investment to be?
Marketing automation annoyed me during my recent car-buying experience. I received emails sans context.
After each campaign effort, a good database marketer is supposed to study “what worked, and what didn’t,” using attribution rules.
Digital marketing metrics are wearing the emperor’s new clothes. So rant digital marketing tech watchdogs.
From examining the tools needed to capitalize on the subscription boon to exploring how publishers might adapt to voice-driven web experiences, we covered digital media technology from a lot of angles in 2018. Below is a rundown of the top technology posts we published in 2018 from the standpoint of what saw the most audience…
We live in transgressive, new-Orwellian times. Fact has been subverted by forces beyond our imagination, both newly minted and old school. Truth, elusive truth, is now in the mind of the subscriber. Yes, it is subscribers, along with their digital payments, who are transforming what’s working best…
Legacy media players may be having their first moment of schadenfreude in a long time as the youths of digital content get their own turns at struggle and uncertainty. About 20 years into the Internet and print publications, the relatively few that survived the shift to digital life anyway, have already been put through the revenue ringer — forced to rut out new sources of cash,…