Marketing Technology

BuzzFeed Will Tell You What Millennials Want, for a Fee
November 19, 2018 at 11:35 am

Scotts Miracle-Gro Co., the plant-care giant, had a problem: Millennials weren’t gardening enough. So the company turned to one of the most renowned experts on millennial behavior, BuzzFeed Inc. But Scotts didn’t just advertise on the site, known for its viral quizzes and lists. Scotts worked with a more obscure part of BuzzFeed focused on inventing new…

Special Report: Tactics for Creating a More Agile Digital Tech Buying Strategy
November 9, 2018 at 12:20 pm

Scotts Miracle-Gro Co., the plant-care giant, had a problem: Millennials weren’t gardening enough. So the company turned to one of the most renowned experts on millennial behavior, BuzzFeed Inc. But Scotts didn’t just advertise on the site, known for its viral quizzes and lists. Scotts worked with a more obscure part of BuzzFeed focused on inventing new […]

Highlights from 2018 FUSE Media Summit Keynote by Matthew Yorke
November 8, 2018 at 11:54 am

To kick off this year’s FUSE Media Summit, Northstar Travel Group CDO Matthew Yorke took the stage to talk about data and the role it plays in today’s media landscape in a keynote presentation titled “How Data & Technology Have Changed What it Means to Be a Media Company.” Media and advertising, Yorke stressed, has…

The Transformation of Bloomberg Media
November 2, 2018 at 9:49 am

Bloomberg Media remains a relatively unique industry player, in the sense that it is a very large media company sitting inside an even larger financial and technology brand. Owned by the largest shareholder and the man behind the name, Michael Bloomberg, the media division began as an extension of the core business before being transformed into…

5 Ways Publishers Can Take Advantage of Affiliate Commerce
October 15, 2018 at 8:00 am

The world of digital marketing is constantly evolving. With advertisers’ increasing skepticism around programmatic and concerns with fraud and transparency, publishers are looking beyond their traditional revenue models. And one framework they’re focusing on is affiliate commerce, which is growing at a rapid pace. In fact, affiliate marketing spend is expected to reach $6.8 billion…

Top Tweets from the 2018 FUSE Media Summit
October 4, 2018 at 1:03 pm

With the FUSE Media Summit having just wrapped up for another year, we wanted to take a moment to share some of the conversations that were happening around the event on social media. Now in its third year, FUSE Media brought top media technology executives and cutting-edge tech vendors to Philadelphia for three days of…

Special Report: Tactics for Creating A More Agile Digital Tech Buying Strategy
October 2, 2018 at 5:52 pm

In 2017 Publishing Executive produced the “Special Report on Technology Adoption Strategies in Publishing” to better understand what publishers’ objectives and obstacles are when investing in new technologies. In the report, media executives indicated that “lack of time and resources to evaluate new technologies” is the biggest obstacle in their quest to adopt new technology.

Parse.ly, Notablist Make Internal Data Public to Help Marketers See Beyond Walled Gardens
September 28, 2018 at 11:11 am

Two New York City-based companies are — separately — making available their internal marketing data: Parse.ly is unveiling its “attention map” of Net topics, and Notablist is detailing the tech stacks behind brands’ emails. About the Currents platform. Parse.ly’s new Currents attention platform is out in a free version and two premium…