In this webcast, industry experts will cover how publishers can foster greater subscriber retention to drive recurring revenue growth.
We are in uncharted territory, much as we were in previous economic downturns and recessions.
Segmentation is the only free lunch in the marketing world, the only lever that allows you to spend less to make more. In the era of big data, there are low-cost, fast ways to derive a smart segmentation that allows you to deliver the right thing to the right person at the right time.
This January, former Snap Inc. exec Kristen O'Hara joined Hearst Magazines as senior vice president and chief business officer. We caught up with O'Hara to learn about her top priorities in the newly created role.
There’s a bit of growing confusion and buzz in the martech space around the topic of identity resolution.
There are 10 key fundamentals that I believe every publisher must execute on this year to take their digital business to the next level. I covered the first five keys in my previous article, 10 Keys to Digital Success in 2020 (Part 1). In this second part, I cover the remaining five – including what…
B2C marketers have long taken advantage of the ever-increasing phone addiction to meet people where they are via highly effective text message marketing campaigns. But B2B text message marketing also is growing in popularity, and for good reason.
Disclosure: I’m not a fortune-teller nor do I have a crystal ball. What I’ll offer is my 22 years’ experience on the publisher side, as well as on the martech and ad tech side. Here goes. If you haven’t been following recent news, there’s a new marketing push in big media to unite audience data…
Publishers and advertisers can benefit the most from Google doing away with third-party cookies — if they work it right.
Forecasting the future is a dangerous but irresistible practice for observers like myself. So let me plunge ahead with seven bets on likely new developments in the world of B2B marketing. Just don’t look at my predictions from last year to check my record for accuracy, please. “My crystal ball is on back order,” as…