Tom Cintorino of The Next Chapter Consulting guides a discussion with Farm Journal VP of Digital Operations Courtney Yuskis and Indigo Trigger CEO Chris Prinos about how lead-to-cash platforms can help media businesses streamline, save money, and drive revenue. They chat about best practices for implementation and explore whether a consolidated system can improve common pain points, including reporting and workflow between sales, operations, and finance.
The global head of ad product & innovation discusses Bloomberg’s digital advertising suite, including a recently added self-serve tool.
Here are the essentials of what a CDP needs to be and do, and what the common elements of useful marketing databases are.
In this webcast, industry experts will cover how publishers can foster greater subscriber retention to drive recurring revenue growth.
We are in uncharted territory, much as we were in previous economic downturns and recessions.
Segmentation is the only free lunch in the marketing world, the only lever that allows you to spend less to make more. In the era of big data, there are low-cost, fast ways to derive a smart segmentation that allows you to deliver the right thing to the right person at the right time.
This January, former Snap Inc. exec Kristen O'Hara joined Hearst Magazines as senior vice president and chief business officer. We caught up with O'Hara to learn about her top priorities in the newly created role.
There’s a bit of growing confusion and buzz in the martech space around the topic of identity resolution.
There are 10 key fundamentals that I believe every publisher must execute on this year to take their digital business to the next level. I covered the first five keys in my previous article, 10 Keys to Digital Success in 2020 (Part 1). In this second part, I cover the remaining five – including what…
B2C marketers have long taken advantage of the ever-increasing phone addiction to meet people where they are via highly effective text message marketing campaigns. But B2B text message marketing also is growing in popularity, and for good reason.