Here’s how to evaluate customer reactions to your brand messaging and content in order to engage them and increase conversions.
Publishing Executive's senior editor, Leah Wynalek, and brand director, Matt Steinmetz, discuss the upcoming FUSE Media Summit in this brief video Q&A. Watch to learn what the FUSE experience is like, how you can qualify to attend for free, and what topics we'll cover in this year's program.
FUSE Media Summit is coming up next month, and we're preparing to delve into the most pressing topics for digital media executives today. From productization and marketing automation to data privacy and the consumer experience, there’s a lot to cover. Here's a look at the speakers we've recruited to share their insights with this year’s attendees.
There’s one common challenge among brand marketers: How do we make the “customer journey” more productive?
Last summer, I picked up a score of great ideas from the FlipMyFunnel conference in Boston. This year, the conference has joined forces with two other B2B niche conferences to form the B2B Sales and Marketing Exchange, held at the opulent Vegas-style Encore Hotel and Casino on Boston’s north side. By pulling three events together,…
Returning FUSE Media Summit attendee and advisor David Saabye, SVP of Customer Experience at Adweek, weighs in on ‘the never-ending pursuit of the best technology solutions’ and the benefits of the FUSE experience.
As a data and analytics consultant, I often get called in when things do not work out as planned or expected. I guess my professional existence is justified by someone else’s problems. If everyone follows the right path from the beginning and everything goes smoothly all of the time, I would not have much to…
ABM is quickly becoming a staple of modern B2B revenue teams because it's a simple idea that works. B2B sellers concentrate sales and marketing resources on a clearly defined set of target accounts and execute personalized campaigns designed to resonate with each account. The principles aren’t revolutionary, but scaling can be a bit tricky.
We’re all on a quest for organic sales growth. We all want to find ways to increase our conversion rate, improve our customer lifetime value, expand into adjacent markets, and launch new products successfully. The problem is there are more ideas out there than we have time or money to implement. Do we try to…
What does the company have to gain from rewards members uploading photos of pizza to its app? A lot, thanks to artificial intelligence. Analysis of the visual data gathered from the flood of pizza pics lends valuable insight into customers’ habits and preferences, cross-referencing the date, time, and location of the pizza against the pie’s toppings, style, and size. Here are lessons from Domino’s strategy that brands can use to bolster their own AI campaigns.