Marketing Technology

Parse.ly, Notablist Make Internal Data Public to Help Marketers See Beyond Walled Gardens
September 28, 2018 at 11:11 am

Two New York City-based companies are — separately — making available their internal marketing data: Parse.ly is unveiling its “attention map” of Net topics, and Notablist is detailing the tech stacks behind brands’ emails. About the Currents platform. Parse.ly’s new Currents attention platform is out in a free version and two premium…

The Washington Post’s Ambitions for Arc Have Grown — to a Bezosian Scale
September 26, 2018 at 3:21 pm

In the blink of a digital era, The Washington Post’s Arc publishing platform has sprinted from an experiment to a full-on strategic business. Arc is now used by more than 30 clients operating more than 100 sites on four continents. It’s not the industry standard, but it’s not too early to call it an industry standard. But its ambitions…

The Temptation of Apple News
September 26, 2018 at 3:16 pm

In the years leading up to the 2016 U.S. election, Facebook became the world’s de facto morning newspaper—and everyone wanted to land on A1. With more and more people getting their news on the app and in the news feed, media companies competed in the company’s algorithmic sweepstakes, crafting headlines and story ideas to induce…

Old Media Giants Turn to VC for Their Next Act
September 24, 2018 at 2:43 pm

The Web 1.0 and Web 2.0 eras weren’t kind to the world’s largest media conglomerates, throwing their business models into question, creating whole new categories of content consumption, and bringing online competition to subscription and ad pricing. Many of the media giants from the 1990s and early…

Media Pitch: Centiment Aims to Remove Marketing's Emotional Blindspot
August 16, 2018 at 11:15 am

Perhaps the most sought after yet elusive component of marketing is understanding the emotional impact that a brand’s messaging has on its audience. Yet emotion is a fundamental factor for driving brand engagement. Centiment, a neuro-powered marketing and advertising technology, aims to remove the emotional blind spot for businesses. By collecting data about how people…

Unilever Says No More Fake Followers and Bots
July 2, 2018 at 11:15 am

Unilever’s CMO Keith Weed kicked off Cannes with a big announcement: The company would make an effort not to work with influencers who had fake followers or used bots to grow their accounts. But the reality of working with influencers whose followings are authentic may be trickier than just making a proclamation like that. Neil Waller, CEO…

Future CEO Zillah Byng-Thorne on the Sustainability of Ecommerce & Monetizing Specialist Content
July 2, 2018 at 10:50 am

Publishers have historically touted ecommerce as a golden opportunity to increase their topline revenue. In this age of digital disruption, where major platforms like Facebook, Google and increasingly, Amazon have asserted their dominance, publishers of all sizes have had to work hard to reconfigure their business models to adapt. For media brands, now is the…