Marketing Technology

The Top Technologies Publishers Will Buy in 2018
May 30, 2018 at 4:06 pm

Media executives reveal which technologies they plan to buy this year and why, exhibiting a more audience-centric approach than recent years and an overall desire to take back control of their own destinies.

Tech Talk Face Off: Publishing Technology and Media Trends
May 16, 2018 at 9:20 am

There is no denying that technology has changed the publishing industry in profound ways. Denis Wilson, Editor-in-Chief of Publishing Executive, sat down with Target Marketing's Thorin McGee for an installment of the "Tech Talk Face Off" video series, taking a closer look at exactly what has changed, how it impacting publishers, and what they need to…

Can Publishers Monetize Their Digital Technology Expertise?
April 27, 2018 at 10:24 am

Recently I sat down with Thorin McGee, editor-in-chief of sister publication Target Marketing, to discuss the technologies publishers are adopting – and in some cases have mastered – to consider how this impacts the marketing ecosystem. In many cases, publishers are now leading the way in terms of innovating with digital media and marketing technology,…

3 Gmail Changes: What You Need to Know
April 25, 2018 at 10:09 am

Gmail is going to look very different, very soon. Gmail changes are coming to the web version of the email option, making it look more

Tech Talk Face Off: Interactive Print Ads Make Paper the New Marketing Tech
April 11, 2018 at 8:00 am

Too often, we treat "marketing technology" as a synonym for "digital marketing." But technology has advanced in all facets of life, and in every marketing channel. And few channels have learned more new tricks than print marketing. Interactive print ads all paper-based marketing materials to do amazing things. Magazine ads…

Blockchain Impacts On Marketing, Publishing Could Be Far-Reaching
April 9, 2018 at 10:39 am

Blockchain has the potential to profoundly change a broad swath of industries, but perhaps none more dynamically than marketing – and that change may already be underway. The most obvious impacts will be on security, privacy and authentication, but blockchain also represents an…

Press Release: Meredith Corporation To Sell Meredith Xcelerated Marketing To Accenture
April 2, 2018 at 10:18 am

DES MOINES, Iowa, March 29, 2018 /PRNewswire/ - Meredith Corporation (NYSE: MDP; announced today that it has entered into an agreement to sell Meredith Xcelerated Marketing (MXM) to Accenture.  "MXM has been an important contributor to Meredith's business over the years, and we are very proud of the groundbreaking work our employees have accomplished," said Tom Harty, President…

2018 FUSE Media Summit Will Explore Intersection of Technology & Business Strategy
March 15, 2018 at 2:10 pm

When Publishing Executive conducted research around tech adoption in the media industry last year, publishers indicated that “lack of time and resources" is the biggest obstacle in their quest to adopt new technology. Budgets are still a concern, of course, but the research really speaks to how crunched media executives are by the growing array…