Your audience is made up of a series of segments of audiences, all in a different place in their journey with your brand. From one-time visitors to the most loyal readers, each segment requires a different strategy for engagement and something different from your brand experience. To optimize your audience development strategies for 2020, you…
Users are quickly realizing that investing in AI is not the end of the road.
Marketers' most frequent martech stack aspiration is, "We want to create a Netflix-like experience." That certainly sounds good, but what does "Netflix-like" actually mean, and what does it take to get there?
Our readers aren’t bathrobes—they’re not one-size-fits-all. Yet we batch-and-blast email and direct mail campaigns.
When it comes to improving CX, there’s perhaps no better tool than the customer journey map.
Last month, I talked about factors marketers should consider for attribution rules. Here, I would like to get a little deeper.
On average, marketers are spending a quarter of their budgets on social media. What do they expect the return on that investment to be?
Marketing automation annoyed me during my recent car-buying experience. I received emails sans context.
After each campaign effort, a good database marketer is supposed to study “what worked, and what didn’t,” using attribution rules.
Digital marketing metrics are wearing the emperor’s new clothes. So rant digital marketing tech watchdogs.