Marketing Technology

Identifying and Engaging Your Most Valuable Audience Segments
August 7, 2019 at 9:35 am

Your audience is made up of a series of segments of audiences, all in a different place in their journey with your brand. From one-time visitors to the most loyal readers, each segment requires a different strategy for engagement and something different from your brand experience. To optimize your audience development strategies for 2020, you…

Using MarTech to Create a 'Netflix-like' Omnichannel Stack
July 1, 2019 at 11:01 am

Marketers' most frequent martech stack aspiration is, "We want to create a Netflix-like experience." That certainly sounds good, but what does "Netflix-like" actually mean, and what does it take to get there?