Marketing Technology

Press Release: Shopadvisor and Elle Proximity Marketing Initiative Delivers Record Results
November 10, 2015 at 2:17 pm

NEW YORK and CONCORD, Mass, November 10, 2015 — ELLE Magazine and ShopAdvisor today announced the results of the Shop Now With ELLE! proximity mobile marketing program. Launched in August in conjunction with the 30th anniversary September issue of ELLE, the program connected consumers to their favorite brands and provided them with exclusive content and offers using location-based mobile technology, including beacons and geo-fences. The…

Do Article Tags Matter? Maybe Not for Traffic, but Publishers are Using Them to Glean Insights
September 8, 2015 at 2:07 pm

Like all Nieman Lab stories, the one you’re reading right now will be anchored by a handful of tags connected to the themes, people, and companies mentioned within. Theoretically, keywords like “tags,” “tagging,” “article tags,” and “metadata” would be helpful in directing people to this, or other, stories, about the mechanics of news discovery. But…

Building a Case for the Data Driven Publisher
September 8, 2015 at 12:36 pm

Back during the earliest days of the web, it seemed as if publishers would be able to transform their businesses using the magic of cookies. But the gold proved elusive. All these years later, we are beginning to see results that are finally impacting editorial programming, marketing and product development in a significant way. We…

Buyer's Guide 2015: Marketing Automation & Email Marketing
April 1, 2015

Widely used in online retail and sales lead generation, marketing automation is beginning to make inroads in the publishing industry. As publishers continue to grow their online presence and earn greater revenue in digital, connecting and re-connecting with individuals across a plethora of devices and platforms becomes ever more important. Managing the many touch-points, gathering behavioral data on how individuals interact with marketing campaigns, analyzing audience data, and reacting-all at scale-requires some sort of automation.

How ALM is Capitalizing on Behavioral Data
February 1, 2015

There is an adage that states "you are what you do, not what you say you'll do." But until very recently media companies only considered what people said, relying solely upon self-reported data (such as online registration forms) for marketing purposes. Not only do these profiles quickly become stale, but frequently they're not even accurate to begin with, as readers had little incentive to properly fill them out. By way of example, the most selected job title for ALM publication readers (primarily attorneys) who filled out an online profile form to access ALM articles in 2012 was "other